Jingwei implements an interactive wireless campaign for China Circuit Championship, the Chinese version of Formula 1
The contract should generate revenue of approximately $1.5M (RMB 10M) over the next 5 years
Shenzhen, China - Jingwei International Limited (OTC Bulletin Board: JNGW.OB) ("Jingwei" or the "Company"), one of China's leading technology services providers specializing in data mining and software, today announced that it has been selected by and has commenced a program for China Circuit Championship (CCC), the leading motorsports racing Company in China, to manage, create, and execute a wireless marketing campaign throughout China.
The Company expects that the contract will generate approximately $1.5M in revenues over the next 5 years, beginning in the current fiscal year.
Jingwei created an interactive campaign through its wireless interactive Customer Relationship Management (CRM) system that enables a sponsor's products promotion through attracting customers to join their campaigns.
This system integrates traditional and wireless media in one platform.
China Circuit Championship has selected Jingwei to create brand recognition, provide sponsors with more media exposure, promote Chinese interest in racing events as well as quickly attract more fans to the racing scene.
According to Regis Kwong, CEO: "We are gratified that as a result of this campaign, CCC has been able to reach over 5.5 million new consumers that were exposed to the CCC racing event while at the same time increasing brand recognition through Jingwei's CRM system."
"Through this system and its access to the over 300 million data records of consumers in China, CCC was able to have developed over 1 million members in a CCC Club. This Club, which provides consumers access to various mobile interactive programs, scavenger hunt promotions, activities providing for drivers' voting, real time broadcasting activities, a good will ambassador program and other interactive brand development activities, has provided future access to more precise information on the membership including member demographics, contact information, their preferences and interest pattern developed through their response to promotional activities.
This provides a valuable source of information for the continued rollout of the interactive campaign over the next few years".
The Wireless Advertising Market in China
The advertising market in China is a vast and a growing industry. The total advertising spending was estimated at $12B in 2006 and is expected to grow about 20% per year. Since 2000 China has become one of the largest cellular service markets in Asia-Pacific.
The mobile users in China, especially the young generation, are considered broad adopters of various applications including: music, video, advertising, e-mails etc.
The number of mobile users in China has almost doubled over the last 5 years and is estimated to continue and grow to about 525 million users in 2010.
The wireless advertising market in China grew over 20% in average over the last 4 years and is estimated to reach $1.8B
in 2010.
ABOUT JINGWEI
Jingwei International Limited ("Jingwei") is one of China's leading technology services providers specializing in data mining and software in the fast growing Chinese market. The Company is one of the leading providers of data mining and customer relationship marketing services in China.
With a customer database of over 300 million Chinese consumers, Jingwei enables global brands to reach their target audience. The Company's services include market segmentation, customer trend and churn analysis, fraud detection and direct marketing services such as telemarketing and WVAS.
The Company also operates a software services business, which provides a broad range of billing systems, provisioning solutions, decision support and customer relationship management systems for China's leading mobile telecommunication carriers.
The software services business strengthens sales opportunities for Jingwei's higher margin data mining platform, and allows the Company to enhance its customer database.
Jingwei plans to evolve into an integrated marketing platform with targeted outbound sales campaigns via mobile phone advertising, and customer service/order fulfillment at call centers throughout the country.
For more information, please visit the Company's web site: www.jingweicom.com.
Safe Harbor Statement Certain of the statements made in the press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology.
Such statements typically involve risks and uncertainties and may include financial projections or information regarding our future plans, objectives or performance.
Actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the risks associated with the effect of changing economic conditions in The People's Republic of China, variations in cash flow, reliance on collaborative retail partners and on new product development, variations in new product development, risks associated with rapid technological change, and the potential of introduced or undetected flaws and defects in products, and other risk factors detailed in reports filed with the Securities and Exchange Commission from time to time.
Strategic Growth International, Inc.:Miri Segal/ Richard
CooperTel: 212-838-1444 msegal@sgi-ir.com /
rcooper@sgi-ir.com
The contract should generate revenue of approximately $1.5M (RMB 10M) over the next 5 years
Shenzhen, China - Jingwei International Limited (OTC Bulletin Board: JNGW.OB) ("Jingwei" or the "Company"), one of China's leading technology services providers specializing in data mining and software, today announced that it has been selected by and has commenced a program for China Circuit Championship (CCC), the leading motorsports racing Company in China, to manage, create, and execute a wireless marketing campaign throughout China.
The Company expects that the contract will generate approximately $1.5M in revenues over the next 5 years, beginning in the current fiscal year.
Jingwei created an interactive campaign through its wireless interactive Customer Relationship Management (CRM) system that enables a sponsor's products promotion through attracting customers to join their campaigns.
This system integrates traditional and wireless media in one platform.
China Circuit Championship has selected Jingwei to create brand recognition, provide sponsors with more media exposure, promote Chinese interest in racing events as well as quickly attract more fans to the racing scene.
According to Regis Kwong, CEO: "We are gratified that as a result of this campaign, CCC has been able to reach over 5.5 million new consumers that were exposed to the CCC racing event while at the same time increasing brand recognition through Jingwei's CRM system."
"Through this system and its access to the over 300 million data records of consumers in China, CCC was able to have developed over 1 million members in a CCC Club. This Club, which provides consumers access to various mobile interactive programs, scavenger hunt promotions, activities providing for drivers' voting, real time broadcasting activities, a good will ambassador program and other interactive brand development activities, has provided future access to more precise information on the membership including member demographics, contact information, their preferences and interest pattern developed through their response to promotional activities.
This provides a valuable source of information for the continued rollout of the interactive campaign over the next few years".
The Wireless Advertising Market in China
The advertising market in China is a vast and a growing industry. The total advertising spending was estimated at $12B in 2006 and is expected to grow about 20% per year. Since 2000 China has become one of the largest cellular service markets in Asia-Pacific.
The mobile users in China, especially the young generation, are considered broad adopters of various applications including: music, video, advertising, e-mails etc.
The number of mobile users in China has almost doubled over the last 5 years and is estimated to continue and grow to about 525 million users in 2010.
The wireless advertising market in China grew over 20% in average over the last 4 years and is estimated to reach $1.8B
in 2010.
ABOUT JINGWEI
Jingwei International Limited ("Jingwei") is one of China's leading technology services providers specializing in data mining and software in the fast growing Chinese market. The Company is one of the leading providers of data mining and customer relationship marketing services in China.
With a customer database of over 300 million Chinese consumers, Jingwei enables global brands to reach their target audience. The Company's services include market segmentation, customer trend and churn analysis, fraud detection and direct marketing services such as telemarketing and WVAS.
The Company also operates a software services business, which provides a broad range of billing systems, provisioning solutions, decision support and customer relationship management systems for China's leading mobile telecommunication carriers.
The software services business strengthens sales opportunities for Jingwei's higher margin data mining platform, and allows the Company to enhance its customer database.
Jingwei plans to evolve into an integrated marketing platform with targeted outbound sales campaigns via mobile phone advertising, and customer service/order fulfillment at call centers throughout the country.
For more information, please visit the Company's web site: www.jingweicom.com.
Safe Harbor Statement Certain of the statements made in the press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology.
Such statements typically involve risks and uncertainties and may include financial projections or information regarding our future plans, objectives or performance.
Actual results could differ materially from the expectations reflected in such forward-looking statements as a result of a variety of factors, including the risks associated with the effect of changing economic conditions in The People's Republic of China, variations in cash flow, reliance on collaborative retail partners and on new product development, variations in new product development, risks associated with rapid technological change, and the potential of introduced or undetected flaws and defects in products, and other risk factors detailed in reports filed with the Securities and Exchange Commission from time to time.
Strategic Growth International, Inc.:Miri Segal/ Richard
CooperTel: 212-838-1444 msegal@sgi-ir.com /
rcooper@sgi-ir.com
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