Tuesday, March 11, 2008

BNY Mellon Asset Servicing crowned Fund Administrator of the Year in Asia

Singapore, (ANTARA News/PRNewswire-AsiaNet) - BNY Mellon Asset Servicing, the global leader in securities servicing, has been awarded the title of 'Best Fund Administrator' in Asia in The Asset magazine's Triple A Transaction Banking Awards 2008. The Asset magazine is one of Asia's leading monthly financial markets magazines.


2007 was a strong year for BNY Mellon in Asia with multi-million dollar revenue growth and a surge in assets under administration and custody. Out of all the key markets, China QDII (Qualified Domestic Institutional Investor) and South Korea ITMC (Investment Trust Management Company) represented the most active Asian market segments for BNY Mellon in the last 12 months, where the company maintains a significant market share.

"It is a great honour to be given this award, especially given the high calibre of the asset servicing providers across Asia," said Chong Jin Leow, head of Asia, BNY Mellon Asset Servicing. "Client satisfaction and service quality are at the heart of our client promise and this recognition validates the emphasis we place on getting it right for our clients. I must pass on my thanks to our clients for their continued support, and to my team as this award is testament to the dedication and performance of all our employees across the region to continually deliver, day after day."

The Bank of New York Mellon has been conducting business in the Asia- Pacific region for over 50 years and has over 2,700 employees in 15 offices across 12 countries in the region, including full-service branches in Shanghai, Tokyo, Hong Kong, Singapore, Seoul, and Taipei.

Notes to editors

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialised asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through The Bank of New York, Mellon Bank, N.A. and other related companies.

The Bank of New York Mellon Corporation is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. The company is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has more than $23 trillion in assets under custody and administration, more than $1.1 trillion in assets under management and services $11 trillion in outstanding debt. Additional information is available at bnymellon.com.

SOURCE BNY Mellon Asset Servicing
CONTACT: Louisa Bartoszek, BNY Mellon Asset Servicing,
+44-20-7163-2826, louisa.bartoszek@bnymellon.com
Web site: http://www.bnymellon.com
(BK)

COPYRIGHT © 2008

Lamor and Swire unite to create a new concept in oil spill response

Singapore, (ANTARA News/PRNewswire-AsiaNet) - Lamor Group Ltd (Lamor) and Swire Pacific Offshore Limited (SPO) have established a 50:50 Joint Venture to provide emergency oil spill response solutions for the Oil and Gas sector.

The joint venture, Lamor Swire Environmental Solutions (PTE) Limited (LSES) will allow Lamor, a world class leader in oil spill response equipment, and SPO, a dedicated leader in the offshore supply vessel market, the opportunity to unite their core expertise, experience and skill sets into a single bonded global enterprise that will provide the oil & gas sector with the most cost effective and contemporary solutions to oil spill preparedness and response available anywhere on the market. LSES will define a new era in seamless Tier I (local)/ Tier II (national)/ and Tier III (international) oil spill response.

Operationally, the joint venture is presently establishing strategically located cross-globe emergency response Depots capable of offering guaranteed, safe, rapid and overlapping access to Tier II and Tier III oil spill protection and combat resources.

The service will offer clients a one-stop shop for training, exercises, equipment, and tiered response supported by dedicated logistics and personnel deployed and trained to combat spills of national and international significance.

The joint venture will also have access to the Swire Marine Training Centre which will become a centre of excellence for comprehensive pollution management training as part of the overall service offering.

To supplement existing inventories in Finland, Singapore and West Africa, the JV has placed further orders for EURO10 million worth of emergency oil spill response equipment for initial deployment in the Middle East.

Commenting on the new Joint Venture, SPO Managing Director JB Rae-Smith said "With the increasing focus on the environment and the problems being caused by pollution, we have seen increasing requests from our Customers for a more effective and comprehensive response to pollution related issues.

"LSES has been set up to cater to this demand and will enable SPO and Lamor to add considerable value to the services we currently provide by providing locally available oil spill equipment and staff trained in pollution control and clean up," he said.

"The Joint Venture is unique in the sense that our vessels will be equipped to handle the additional oil spill equipment and our officers and crews will be specifically trained in pollution response." Rae-Smith continued. The key to the service offering is to combine Lamor's experience in handling pollution response with global SPO's network of vessels and people to provide an immediate offshore response capability.

Nico Larsen, Vice President Lamor Group, said; "Both companies have acknowledged a growing emphasis in the marketplace to developing environmental management capabilities, and in respecting that principal Lamor, has joined SPO to provide efficient responses to oil spills globally. LSES target is to set up around 10 regional Tier 3 oil spill response centers. These Tier 3 centers together with the SPO fleet make fast establishment of several smaller Tier 2 level centers possible. The joint venture also strongly supports our strategy of global presence and growth in both onshore and offshore environmental response."

LSES not only offers customers access to oil spill equipment but also provides the means through SPO's offshore fleet to actually mobilize it to provide faster emergency responses.

"Lamor has grown substantially in the last 10 years and is now a globally recognized environmental management business, and through this Joint Venture, we now have access to SPO's unprecedented global network, to deliver even higher standards of service to our customers," Larsen says.

Additional information about LAMOR

Lamor is a leading provider of innovative oil spill response solutions with more than 25 years of experience in oil spill response technologies. Lamor conduct most of their Research and Development in Finland but have permanent sales offices and agent networks that cover the globe. Most of Lamor's patented equipment is produced in Europe, America and Asia. They are committed to finding new solutions to protect the environment from oil spills and to leading the way in finding smart solutions to pollution.

Additional information about SPO

SPO owns and operates over 66 offshore support vessels, with a further 650 million USD investment programme in new buildings for delivery from shipyards in 2008-2011. The fleet includes modern Dynamically Positioned Anchor Handling Tug Supply (AHTS) vessels which are ideal for use in oil spill recovery offshore, salvage, towage. SPO also has over 1,600 experienced seafarers available for a variety of tasks including oil spill containment and recovery. SPO also has warehouse space in Dubai, Singapore and Cameroon containing Oil Spill Response and salvage equipment.

Headquartered in Singapore, SPO has regional offices in Australia, Azerbaijan, Brunei, Cameroon, Equatorial Guinea, India, Malaysia, New Zealand, Nigeria, Qatar, Scotland and the United Arab Emirates, and operates vessels in every major oil exploration region outside of North America. SPO is a subsidiary of Swire Pacific Ltd., a blue-chip company listed in Hong Kong.

SOURCE: Lamor Corporation AB
CONTACT: Lamor Media Contact,
Mr. Nico Larsen,
Vice President,
Lamor Group.
+358 40 5177920 or
+358 20 7650 100
Websites: http://www.swire.com.sg
http://www.lamor.com

COPYRIGHT © 2008 - ANTARANEWS

IPB presents screen printing technology

Hamburg, (ANTARA News/PRNewswire-AsiaNet) - Fast printing and the use of a screen print cylinder on offset printing presses are amongst the advantages of the newly developed SBR-technology* presented by IP Bewertungs AG (IPB) and the inventor Heinz-Jurgen Elbers at this year's drupa.

The innovative screen printing technology allows high speed printing with steady colour coating and high quality. At the print and media tradeshow from 29 May - 11 June 2008 in Dusseldorf, Germany, the prototype of the invention will be shown for the first time at booth A 57 in hall 16.

Based on a rotary cylinder with a metallic screen print plate, the patented blade control and ink supply produce a time and quantity controlled ink transfer on full page or partial page. The system operates with a metallic woven and electrolytically fixed screen print plate, whose simple design, apart from fast block exchange, also permits short set-up times, simple installation, and removal. As in offset printing, the printing plate is also exposed here and clamped on an impression cylinder. The print head is designed as a closed system and fulfils to a considerable extent the need for safety when handling critical printing and coating substances.

Retrofitting of available machines with the SBR-technology is possible and unproblematic.

The range of applications of this patented printing technology is in the graphic sector as well as in various industrial surface and coating technology sectors.

Further information about IPB can be found on the website: http://www.IPB-AG.com

Press Contact:
IP BEWERTUNGS AG (IPB)
Juliane Ostler
Phone: +49-40-8787-90-425
Email: Ostler@ipb-ag.com
*The patents are the property of ZYRUS
Beteiligungsgesellschaft mbH & Co. Patente I KG

SOURCE IP Bewertungs AG
CONTACT: Juliane Ostler of IP Bewertungs AG,
+49-40-8787-90-425, Ostler@ipb-ag.com
Web site: http://www.IPB-AG.com

COPYRIGHT © 2008 - ANTARANEWS

Tango Lodges Bidder`s Statement For The Recommended $2.50 Per Share Cash Offer

- For Herald Resources

Jakarta, March, 11th, 2008 (ANTARA) - Tango Mining Pte. Ltd. ("Tango"), the Special Purpose Vehicle owned by PT Antam Tbk ("Antam") (ASX:ATM, IDX:ANTM) and Shenzhen Zhongjin Lingnan Nonfemet Co. Ltd. ("Zhongjin"), formed for the takeover of Herald Resources Limited ("Herald"), today lodged its Bidder's Statement for its cash offer of A$2.50 per Share ("Tango Offer") for the entire issued capital of Herald.

Tango notes that the Herald Board has recommended that Herald shareholders accept the Tango Offer of A$2.50 per share in the absence of a superior proposal. Tango also notes the Herald Board has withdrawn its previous recommendation to accept the lower offer of A$2.25 per share of Calipso Investment Pte. Ltd.

The Tango Offer price of A$2.50 cash for each Herald share represents a substantial premium to the historical trading levels of Herald shares, prior to recent corporate interest in the company. The Tango Offer also provides Herald shareholders with an attractive opportunity to realise cash value for their investment in Herald.

Tango is prepared to offer Herald shareholders superior value because an acquisition of Herald and the Dairi Project meets the strategic needs of both Antam, a large and diversified Indonesian metals and mining company, and Zhongjin, which owns zinc and lead smelters and mining operations in China.

Herald shareholders are encouraged to accept the compelling Tango Offer for the reasons set out in Tango's Bidder's Statement, which is publicly available via the ASX website and is expected to be despatched to Herald shareholders within the next two weeks.

Overview of Antam

Antam is an Indonesian state-owned mining and metals company with a diversified portfolio of operating assets and exploration projects. The majority of the company's earnings are presently generated through nickel mining activities.

Antam is listed on the Indonesian Stock Exchange (ticker: ANTM) and Australian Securities Exchange (Code: ATM) and as at the close of trading on 29 February 2008 had a market capitalisation of US$4,296 million. The Government of the Republic of Indonesia holds 65% of Antam's issued shares with the balance held by a combination of retail and domestic and international institutional investors.

For the year ended 31 December 2007, Antam reported an audited consolidated net profit of IDR5,132 billion (A$669 million) and consolidated net sales of IDR12,008 billion (A$1,566 million).

Antam has been a participant in the Dairi Project since its inception and currently has a 20% direct interest in the project.

Overview of Zhongjin

Zhongjin is a Chinese metals and mining company, which is principally engaged in the mining and processing of lead, zinc and other non-ferrous metals. The company is listed on the Shenzhen Stock Exchange (ticker: 000060) and as at the close of trading on 29 February 2008 had a market capitalisation of US$4,107 million. Guangdong Rising Assets Management Co. Ltd., a state-owned enterprise under the Guangdong Provincial Government, holds approximately 38% of Zhongjin's issued shares with the balance held by a combination of public and institutional investors.

The primary mining asset of the company is the Fankou Mine located in Shaoguan, Southern China. It has been in production for 40 years and is one of the lowest cost lead and zinc mines in the world with an annual production capacity of 150,000 tonnes of contained lead and zinc.

Zhongjin operates the Shaoguan Smelter and Danxia Smelter in southern China with a combined annual capacity of more than 320,000 tonnes of lead and zinc metal.

For the nine months ended 30 September 2007, Zhongjin reported an unaudited consolidated net profit of CNY972.5 million (approximately A$154 million) with consolidated net sales of CNY6.1 billion (approximately A$970 million).

For further information please contact:

Herald Shareholders

The Tango Offer Information Line

For callers within Australia
1300 731 918
(toll-free for callers within Australia)

For callers outside Australia
+61 3 9415 4696

Antam Shareholders / Indonesian Media and Analysts

Antam Public Relations

Bimo Satriyo (Corporate Secretary)
Tel: + 62 811 151 840
Email: Bimo.Satriyo@antam.com

Antam Investor Relations

Cameron Tough
Tel: +62 818 657 128
Email: cameron@antam.com

Australian Media and Analysts

Purple Communications

Mr. Warrick Hazeldine
Director
Tel: + 61 8 9485 1254

COPYRIGHT © 2008

Founder of China`s Mengniu Dairy Group, on corporate philanthropy

One of China's foremost entrepreneurs speaks at Harvard Business School, and gives a bold new direction to China's culture of corporate philanthropy

Boston, (ANTARA News/Xinhua-PRNewswire-AsiaNet) - Mr. Niu Gensheng, founder of China's biggest milk manufacturer and regarded as one of China's foremost entrepreneurs, today addressed a full audience at the Harvard Business School's Harvard Asia Business Conference 2008, and candidly discussed his thoughts on the state of Chinese corporate philanthropy: what is missing, what needs to be done, the challenges facing philanthropy in China, and how China can become a leader in corporate giving.

"Chinese industry must embrace our national cultural heritage, Confucianism, which extols the virtue of giving," said Mr. Niu. "We must re-embrace these important values." In his presentation, Mr. Niu outlined how the business and entrepreneurs could work together in China to make the nation a leader in the world in terms of per-capita corporate philanthropy.

Already one of China's most successful businessmen, Mr. Niu's approach and methodology are based on his own experience of nine years at the helm of the Mengniu Dairy Group.

Speaking about the responsibilities of corporate citizenship, Mr. Niu outlined some of the company's industry-leading innovations, including the world's largest methane power generator, and the first water conservation and rain water recycling program to be implemented by a company in China. These moves have not only dramatically reduced the company's environmental footprint but also significantly lowered overheads and provided an important competitive advantage.

Mr. Niu also discussed how his company contributes to the communities in which it works, most notably through a recently instituted scheme to provide free milk to every teacher and schoolchild at each of 1,000 schools across rural China. The donation is the first program of its kind in China's history. Average milk consumption in China is currently only 1/4 of the global average, and in rural areas of China, milk consumption is only 10% of the average Chinese consumption.

Furthermore, Mr. Niu advocated a sustainable giving approach to corporate philanthropy. "What is important is that you develop a way to structure a sustainable, ongoing level of giving. That way you can build momentum and make a real difference. Simply writing a check does not necessarily equate to shouldering your social responsibility."

In 2005, Mr. Niu himself broke new ground in corporate philanthropy in China by gifting all his Mengniu Group shares to the Laoniu Foundation, the first time that a Chinese entrepreneur has donated all of his shares to charity. The Foundation, a well planned, robustly managed trust fund that is audited independently, took this initial investment (worth 4 billion HKD at year-end 2007) and has since used the dividends to address its three areas of concern -- education, the medical industry, and the agricultural industry.

In his conclusion, Mr. Niu challenged his fellow Chinese companies, and called on them to raise the overall standard of corporate giving in China. "We are living in times of great prosperity and growth. It is time for our Chinese companies to rise to the challenge and to find a Chinese way to give that is sustainable and which makes a real difference."

Mr. Niu began his career in the milk industry in 1978, starting out as an entry-level bottle washer. Over the following ten years, he built himself up to Vice President of Production Operations, and then in 1999 took the leap of starting his own company, Mengniu Group.

In just nine years, the company has become one of the leading players in the dairy industry in Asia, and is set to be one of the world's top 20 dairy manufacturers by 2011.

Mr. Niu has been commended as one of "China's Top 10 Philanthropists" by China's Ministry of Civil Affairs. In addition, he was named among one of the "Ten most important people who have changed China's way of life". Phoenix Weekly, a top-tier Chinese publication, named Mr. Niu, alongside Bill Gates, Warren Buffett, and Li Jiacheng, "One of the top four philanthropists in the world." CCTV deemed him the "2003 Businessman of the Year".

Added Mr. Niu, "I truly believe China can take to the world stage in terms of philanthropy. We can take our model, and really make a difference in many places around the globe."

For more information, please contact:
Sally Zhang
Tel: +86-10-8520 6578
Email: sally.zhang@ogilvy.com
SOURCE Mengniu Dairy Group

COPYRIGHT © 2008

Antam`s Net Profit Jumps 230% to Rp5,132 Billion

Jakarta, March 12th, 2008 (ANTARA) - PT Antam Tbk (ASX - ATM; IDX - ANTM) is pleased to announce audited consolidated net profit increased 230% to Rp5,132 billion, and Earnings per Share (EPS) of Rp538.08 for the full year of 2007, from the Rp1,553 billion and EPS of Rp162.79 of the full year of 2006. The significant increase is mostly due to higher prices of nickel as well as gold and higher sales volumes of nickel ore and nickel contained in ferronickel. A relatively lower increase of Antam's cost of sales boosted Antam's net margin to 43%.


Antam's President Director, Mr. Dedi Aditya Sumanagara said:

"With this record setting performance, due to not only higher prices but also significant output expansion, we have created a robust financial foundation and are now ready to launch our next phase of growth investments."

Net Sales

Antam's net sales for the full year of 2007 rose a significant 113% to a record Rp12,008 billion from Rp5,629 billion. The growth is due to increased production and sales volumes of Antam's ferronickel, nickel ore and gold and higher prices. Ferronickel accounted for 48% of Antam's sales, followed by nickel ore at 41% and gold at 9%. The share of the Rp10,687 billion contribution from the nickel segment to Antam's total sales rose to 89% from 84% in 2006. Revenue from the gold segment which includes gold and silver sales as well as precious metals refinery services amounted to Rp1,171 billion or 10% of Antam's total sales. The revenue from all of Antam's products increased in 2007 compared to 2006 with the exception of bauxite.

Ferronickel

In 2007, sales of Antam's nickel contained in ferronickel increased 113% to Rp5,793 billion due to higher sales volume and average achieved selling price, which rose 32% and 60% respectively. In 2007, Antam sold 17,723 tonnes of nickel contained in ferronickel with Europe, Korea and Taiwan the prime destinations, accounting for 52%, 28% and 14% of volumes respectively. The average achieved selling price of Antam's nickel contained in ferronickel, which is based upon the international price determined by the London Metal Exchange, increased 60% to US$16.16 per pound, or US$35,627 per tonne. Antam's ferronickel is sold CIF (cost, insurance & freight).

Antam produced 18,532 tonnes of nickel contained in ferronickel, which included 1,410 tonnes produced through toll smelting agreements with European and Japanese companies. The discrepancy in Antam's production and sales in 2007 is due to difficulties in securing cargo space, due to high cost and availability of marine transportation, and due to softening demand in Europe, due to inventory destocking activities undertaken by stainless steel producers, beginning at the middle of the year. To produce this quantity of ferronickel, Antam consumed 1,310,207 wmt of saprolite nickel ore at an average ratio of 77 wmt of ore to one tonne of nickel contained in ferronickel. In 2007, Antam used 325,781 wmt from its own mines at Pomalaa and Halmahera Island and 984,426 wmt from PT Inco's East Pomalaa deposit. Production of ferronickel was 28% higher compared to 2006 despite a shutdown at the FeNi III smelter in June 2007 due to metal leak. Following a partial repair of the leak, Antam restarted operation of FeNi III at the end of August 2007. In order to maintain safety and stability of the furnace, Antam currently operates the smelter at 25 megawatts, from a maximum power load of 42 MW. To ensure long term and stable operation, Antam plans to operate the smelter at a power load of 36?38 MW or 85% - 90% of capacity.

Should Antam not safely be able to increase the power load beyond 25MW, and without any toll smelting, Antam estimates 2008 production to reach 17,000 tonnes of nickel contained in ferronickel.

Nickel Ore, Gold and Bauxite

Nickel ore sales increased 144% to Rp4,894 billion as Antam ramped up sales inline with increased demand from China as well as a higher average achieved selling price for saprolite, or high grade ore. Antam sold 6,907,367 wmt of nickel ore in 2007, of which substantially all was high grade and low grade saprolite and 51% of which was sold to China. Antam had initially targeted nickel ore sales in 2007 at between 5.5 to 5.8 million wmt, yet due to huge unexpected demand from Chinese pig iron producers, Antam's exports far exceeded the initial target. Antam's nickel ore is sold to Japan, Eastern Europe and China, with the high grades generally going to Japan and Eastern Europe and lower grades to China. The Chinese use the lower grade ore as feed for their blast furnaces to produce nickel contained in pig iron for sale to domestic stainless steel producers. For Antam, the sale of the low grade saprolite ore is part of the effort to conserve its reserves as Antam uses the high grade nickel ore for ferronickel processing at Pomalaa. Japan accounted for 33% of saprolite nickel ore sales and Eastern European stainless steel producers accounted for 18% of total saprolite sales, while the rest was exported to China. The average price of saprolite, which is sold FOB (free on board) increased 49% to US$82.43 per wmt. The price is determined according to the price on the LME, the grade, moisture content and the specified recovery rate.

Gold sales jumped 72% to Rp1,034 billion on the back of strong sales volumes and a higher average achieved selling price. Despite 3% lower gold production of 2,791 kg (89,733 troy oz), sales of gold increased 50% to 5,000 kg (160,754 troy oz) due to extensive gold trading activities that began in March 2007. The trading is conducted by Logam Mulia, Antam's precious metals refinery, which also refines and sells the gold and silver of Antam and other companies. In 2007, 44% of gold sales came from trading gold bought from third parties, such as retail outlets and individuals, as well as that from the Cikotok mine currently operated by Antam's subsidiary, PT Antam Resourcindo. In 2007, the price of Antam's gold rose 15% to US$702.63 per troy ounce and is based upon the international price as determined by the London Bullion Market Association. Revenue from silver, a by-product of gold processing, rose 47% to Rp108 billion, inline with a 28% increase of silver sales to 26,949 kg (866,430 troy oz) and production of 24,126 kg (775,669 troy oz). The average achieved selling price of Antam's silver rose 15% to US$13.64 per troy ounce. Antam estimates 2008 gold production will reach 2,980 kg (95,809 troy oz) and 20,703 kg (665,617 troy oz) of silver. In addition to conducting Antam's gold and silver sales, Logam Mulia provides refinery services for third parties, which generated Rp29 billion in revenue in 2007, a 60% increase compared to 2006.

Bauxite sales decreased 32% to Rp130 billion as sales volume dropped 37% to 975,009 wmt. Lower sales volume occurred due to decreased demand for Antam's bauxite which comes from a nearly exhausted mine site and is therefore relatively low quality due its high silica content. Sales revenue from bauxite was lower despite a 7% increase in sales price to US$14.58 per wmt. Antam's bauxite is sold FOB (free on board).

Similar with previous years, exports accounted for the majority of Antam's revenues, contributing 97% to consolidated net sales. Antam's domestic revenues came from gold sales (a quarter of gold revenues are from domestic sales) and precious metals refinery services. Antam's ferronickel customers were mainly stainless steel producers from Europe, such as Thyssen Krupp Nirosta, Outokumpu, AvestaPolarit and Arcelor and North Asia, such as Nisshin Steel, Nippon Yakin Kogyo and Yieh United while Antam's gold exports go to Standard Bank London in Singapore. Ferronickel sales to Europe, which are handled by Avarus AG, accounted for the largest portion, or 29% of Antam's total sales. The second largest customer was South Korean leading stainless steel producer, Posco, with Rp1,438 billion of Antam's total sales. Yieh United from of Taiwan was Antam's next largest customer with Rp1,155 billion or 10% of Antam's total sales.

Cost of Sales

Antam's cost of sales increased 66% to Rp4,795 billion inline with higher production volumes as well as higher cost of productions. Meanwhile, Antam's cost of production, which is the cost of sales before adjustments due to changes in inventory, increased 65% to Rp5,171 billion. The top five contributors accounted for 74% of Antam's total cost of production and these components, in descending order, were: materials used, ore mining service, fuels, labour costs and depreciation.

Materials Used

Antam's materials cost represented the largest component of Antam's cost of production in 2007. Accounting for 27% of the overall cost of production, materials cost increased 126% to Rp1,379 billion mainly due to the higher production volume of ferronickel as well as higher cost of sourcing nickel ore from PT Inco Indonesia, which was used as ore feed for most of Antam's ferronickel production.

Under an agreement signed in 2003, Antam annually sources 1,000,000 wmt of saprolite nickel ore (+/- 10%) from PT Inco's East Pomalaa deposit, the price of which is correlated to the international spot price. As the average international spot nickel price increased significantly in 2007, so did the cost of sourcing the saprolite nickel ore from PT Inco. Despite the increased cost of nickel ore feed, Antam plans to continue sourcing ore from PT Inco. In so doing, Antam preserves its own high grade ore reserves for later development. Antam also frees up ore extraction capacity in order to increase production of lower quality ore (ore that Antam could not use for its own ferronickel production) for export to pig iron blast furnaces in China.

The consumption and prices of other consumables such as coal and anthracite also increased. Coal consumption increased 24% to 105,000 tonnes while its price increased 10% to Rp559,000 per tonne. Meanwhile Anthracite consumption increased 49% to 12,352 tonnes while its price increased 7% to Rp1.26 million per tonne

The nickel segment accounted for 58% of materials costs, followed by the gold segment accounting which accounted for 41%.

Ore Mining Services

Ore mining services increased 81% to Rp 863 billion due to significantly higher nickel ore production. The increase was also due to the higher production costs of Antam's mining contractors such as higher fuel. Ore mining services in 2007 was the second largest component accounting for 17% of the total cost of production, up from third position in 2006 when it accounted for 15%. Antam uses third party as well as related party contractors for its ore mining services. The terms of the related party transactions are based on arms length negotiations and are on par with those of third party contractors. The largest component of ore mining services was for nickel ore mining, which accounted for 90% of the total ore mining services cost. Bauxite and gold mining fees were second and third largest at 9% and 1% of the total cost, respectively. Ore mining services would have been higher if Antam had not sourced most of its ore feed from PT Inco.

Fuel

Fuel costs increased 23% to Rp636 billion inline with higher nickel contained ferronickel production, which increased 28% to 18,532 tonnes and higher international oil prices. Fuel contributed 12% to Antam's cost of production and was the third largest component down from the second largest in 2006. Fuel swapped positions with ore mining services as nickel ore production increased at higher rate than ferronickel production. About 98% of Antam's fuel consumption was attibuted to Antam's ferronickel production in Pomalaa. In order to produce 1 tonne of nickel in ferronickel, it will normally require about 10,000 litres of fuel. Since 2005 Antam has been switching its main source of diesel fuel from the higher priced IDO to the lower priced MFO. In 2007, Antam used around 20,000 litres of IDO and around 136,000 litres of MFO. IDO was less than 13% of Antam's overall diesel fuel consumption in 2007.

To lower its fuel cost, and the main strategy to lower overall production costs, is to convert to less expensive fuels such as coal, hydro or natural gas.

Labor Costs

Labor costs, which include salaries, wages, bonuses and employee benefits, increased 9% to Rp484 billion and accounted for 9% of Antam's total cost of production. The rather slight increase in labor costs in 2007 is attributed to the fact that Antam slightly lowered its number of permanent employees to 2,716 in 2007 from 2,749 in 2006 and charges related to the pension plan and some of other post-retirement benefits also decreased. Antam had conducted several large page increases over the past few years. The largest component of labor costs was health benefits for retirees which accounted for 21% of the labor cost, followed by bonus payments and remote area incentives which were 20% and 10% of the labor cost respectively.

Depreciation

Depreciation was the fifth largest contributor at 9% of Antam's cost of production. With the commencement of commerical operations of FeNi III in early 2007, depreciation charges increased 7% to Rp455 billion. Depreciation at Antam's ferronickel facilities in Pomalaa contributed 78% of Antam's total depreciation costs. Depreciation at Pongkor facilities was the second largest component and attributing to 21% of Antam's total depreciation costs in 2007.

Toll Smelting Sevices

Another significant component of Antam's cost of production was toll smelting services, which accounted for 6% of Antam's cost of production and increased 1,624% to Rp319 billion in 2007. In 2007, Antam toll smelted 1,408 tonnes of nickel in ferronickel via third parties as compared to 206 tonnes in 2006. The increase of toll smelting was conducted to compensate for the loss of production due to the June 2007 leak at FeNi III and subsequent reduced power load at FeNi III once it resumed operation, following the completion of partial repairs on August 26th, 2007.

Gross Profit

Despite the higher costs of sales, Antam's gross profit increased 163% to Rp7,213 billion as the growth of Antam's sales outpaced the increase in cost of sales. Antam's gross margin widened 23% to 60% in 2007 from 49% in 2006.

Operating Expenses and Profit

Antam's operating expenses rose 24% to Rp417 billion mainly due to the 18% increase in general and administrative expenses to Rp348 billion. The largest component of general and administrative expenses was salaries which increased 23% to Rp209 billion and accounted for 60% of the total general and administrative expenses. Other expenses, the second largest component of general and administrative expenses, increased 0.8% to Rp41 billion in 2007.

Besides the increase in general and administrative expenses, the increase in Antam's operating expenses was also due to a 90% increase in exploration expenses to Rp61 billion despite a 24% decrease in Tokyo office's selling and marketing activities to Rp8.63 billion.

Antam's operating profit increased 183% to Rp6,796 billion, which resulted in a significant jump of operating margin to 57% in 2007 from 43% in 2006.

Other Income and Net Income

In 2007, Antam booked other income of Rp506 billion compared to other expenses of Rp184 billion in 2006 due to higher interest income, higher dividend income, lower interest expenses. Antam booked foreign exchange gains in 2007 as opposed to foreign exchange losses in 2006. Gains on hedging transactions, penalties and insurance claims also contributed to other income.

Antam generated interest income of Rp126 billion, a 301% increase over 2006, as Antam's cash position increased 317% to Rp4,744 billion and average interest rates increased. Antam's dividend income increased 117% to Rp140 billion due to increased profits of PT Nusa Halmahera Minerals (NHM), Antam's gold joint venture with Newcrest Ltd. Due to a larger US Dollar cash position, the repayment of Antam's US Dollar bonds, and a weaker Rupiah, Antam booked a foreign exchange gain of Rp181 billion as opposed to Rp58 billion loss in 2006. Antam's interest expenses decreased 48% to Rp74 billion. Antam's hedging transactions created gains on hedging contract transaction in 2007 for Rp15 billion as opposed to losses on hedging contract in 2006 for Rp95 billion.

Antam received settlements for claims made for compensation due to the late delivery of FeNi III from Mitsui & Co., Ltd and Kawasaki Heavy Industries, Ltd for Rp 78 billion. Antam also received a Rp8 billion settlement for insurance claims related to the 2005 breakdown of FeNi II.

In 2007, Antam generated net income of Rp5,132 billion (US$562 million), a significant 230% jump over its net income in 2006. As a result, Antam's net profit margin also widened significantly to 43% in 2007 from 28% in 2006.

Cash Cost and Cost Reduction Program

Antam's cash costs increased for all of its products due to higher materials, labour and transportation costs, similar to other players in the industry. Both Antam's limonite and bauxite cash costs increased 30% to US$11.26/wmt and US$13.44/wmt respectively mainly due to lower production in 2007 which resulted in higher cost per unit as well as by higher ore mining costs. Antam's saprolite cash cost increased slightly to US$20.32/wmt. Gold cash cost increased 35% due to higher fuel prices. Antam's ferronickel cash cost increased 26% to US$5.55/lb due mainly to the higher price of nickel ore feed sourced from PT Inco and higher fuel prices.

Despite increases in Antam's cash costs, Antam remained a competitive low cost producer of its products - with the exception of ferronickel. To lower the ferronickel cash cost, Antam will convert to a less expensive fuel such as hydropower, coal or natural gas.

In 2007, Antam signed a power purchase agreement with PT Tamboli Energy (Tamboli) for the supply of 15MW peak load capacity of electricity to Antam's Pomalaa ferronickel facilities (representing about 15% of the power required to produce ferronickel at full capacity) from Tamboli's run-of-river hydropower plant. Following the commencement of the hydropower purchase in 2009, it is expected that Antam could lower its ferronickel power cost by upto 8-10% which will result in a saving of upto 3-4% of Antam's ferronickel cash cost. For the remaining 85% of Antam's ferronickel energy needs, Antam is still actively studying various alternatives. It is expected Antam will make a decision in 2008 as to which alternative source of energy will be chosen.

Balance Sheet

Total Consolidated Assets

In 2007, Antam's total consolidated assets increased significantly, growing 65% to Rp12,038 billion mainly due to increased current assets which rose mostly due to much higher cash receipts. Antam's non-current assets did not contribute to the total assets growth as no significant new fixed asset investments were made and increases in deferred exploration and development expenditure and deferred tax assets were offset by lower fixed assets due to depreciation.

Current Assets

Antam's current assets increased 143% to Rp8,048 billion as cash and cash equivalents grew 317% to Rp4,744 billion, accounting for 59% of total current assets. The increase of current assets amounted to Rp4,730 billion due largely to the Rp3,606 increase of cash, which was 76% of the current assets growth. Trade receivables and inventories also contributed to the growth. At the end of 2007, the USD/IDR exchange rate increased 4% to Rp9,419 such that Rp146 billion of the increase in cash was the effect of foreign exchange fluctuations. In 2006, the movement of the exchange rate had the opposite effect.

With this strong cash position, Antam is ready to make growth investments. Antam placed Rp4,384 billion of cash in time deposits, 93% of it in USD and 7% in IDR at several local and international banks with a range of annual interest rate deposits from 3.75% - 11.75% (USD) which were generally higher than in 2006 until rates were cut at the end of the year. The trend was the same for IDR rates which ranged from 3.25% - 11.50% (IDR).

Trade receivables also contributed to the increase in current assets, climbing 86% to Rp1,680 billion due to higher receivables with Avarus AG (ferronickel agent in Europe), Pohang Iron & Steel Co (ferronickel), Raznoimport Nickel (UK) Limited (nickel ore) and Mitsui & Co (ferronickel). Antam's trade receivables included new customers such as Zhejiang Grand IMP and Sino Add (Singapore) PTE Ltd. Antam's allowance for doubtful accounts was insignificant as Antam believes it is sufficient to cover losses from the non-collection of the accounts.

Antam's inventories rose 39% to Rp1,319 billion due to the 64% increase in products inventory, which are accounted for at the lower of cost or net realizable value. Ferronickel inventory rose 85% to Rp457 billion inline with the higher cost of production of ferronickel. Antam also booked a 95% increase in gold and silver inventory to Rp172 billion as Antam increased gold trading activities from third parties, including from retail customers. Inventories of gold and silver were insured against the risk of physical damage and theft under blanket policies.

Non-Current Assets

Antam's non-current assets slightly increased from Rp3,975 billion to Rp3,990 billion as increases in deferred exploration, development and tax expenditures were not offset by decreased in fixed assets net of accumulated depreciation. Antam did not acquire significant new fixed assets as the significant expenditures on the most recent expansion came to an end when commercial operations of FeNi III began in the beginning of 2007. Antam increased its investments in shares of stock up 51% to Rp55.8 billion consisting of Rp13.5 billion for PT Indonesia Chemical Alumina (Tayan Chemical Grade Alumina project), Rp35.7 billion for PT Nusa Halmahera Minerals (gold mine operated by Newcrest), Rp5.8 billion for PT Cibaliung Sumberdaya (gold mine under development by Austindo) and Rp836 billion for the new investment in a 5% stake of PT Mega Citra Utama, a mining exploration and operator. Antam consolidated the investment of a 60% stake in PT Borneo Edo International, a mining license holder for bauxite exploration in West Kalimantan, which occurred in September 2007. Antam's deferred exploration and development expenditure increased 30% to Rp487 billion, deferred tax assets rose 86% to Rp309 billion and other non-current assets rose 227% to Rp85 billion.

Total Consolidated Liabilities

Antam total consolidated liabilities increased 9% to Rp3,273 billion due to higher current liabilities which rose 52% compared to 2006 to Rp1,799 billion or 55% of total consolidated liabilities. Due partly to debt reduction, Antam's non-current liabilities decreased 19% to Rp1,474 billion.

Current Liabilities

Antam's current liabilities increased to Rp1,799 billion mainly due to higher taxes payable, which increased 134% to Rp988 billion and accrued expenses which rose 36% to Rp452 billion. Taxes payable increased inline with higher taxable income. Accrued expenses increased due to the signicantly higher raw material and services fees. Accrued raw material purchases amounted to Rp141 billion and Rp131 billion for mining and transportation services fees.

Antam's total trade payables decreased 38% to Rp80 billion mainly due to the elimination of a payable position for nickel ore bought from PT Inco Indonesia. Of total trade payables, 76% were owed in Rupiah and 70% were due within 30 days.

The total current maturities of investment loans decreased 17% to Rp220 billion, consisting of a reduction in the current maturity from PT Bank Central Asia Tbk (BCA) to Rp126 billion and a reduction in the current maturity from PT Bank Mandiri (Persero) Tbk (Mandiri) to Rp94 billion. On December 21st, 2006, Antam withdrew US$71 million from the BCA loan and US$50 million from the Mandiri facility to help refinance the remainder of Antam's outstanding USD bonds, issued in 2003. Both credit facilities have a repayment period of five years, starting from June 2007 until December 2011. Each facility has an interest rate of SIBOR 3 months plus 1.5%. On February 2007, Antam entered an interest rate swap agreement with Barclay Capital for the Mandiri loan at a fixed rate of 6.75% and BCA for the BCA loan at fixed rate of 6.61%. The average interest rate in 2007 was 6.83%.

Non-Current Liabilities

In 2007, due to debt repayment, Antam lowered its non current liabilities 19% to Rp1,474 billion. Antam's long term debt decreased 35% to Rp700 billion. Antam's lowered total debt 31% to Rp920 billion. For the first time in many years Antam reduced its pension and other post-retirement obligations, which decreased 6% to Rp644 billion due to lower post-employment medical, and other post-retirement and pension benefits.

Total Consolidated Stockholders' Equity

Antam's total consolidated stockholders' equity rose 105% to Rp8,764 billion due to the 136% increase in retained earnings to Rp7,785 billion. Antam had appropriated Rp2,653 billion of retained earnings. The significant increase in retained earnings is due to significantly higher net income generated by increasing production and higher commodity prices.

Cash Flows

Due to increased production and sales volumes and higher prices, Antam's cash flows from operations surged to a record high. Antam's nickel contained in ferronickel sales volumes increased 31% following the commencement of commercial operations of the third smelter, FeNi III, nickel ore sales volumes increased 60% due to strong demand from China and gold sales increased 50% due to stable production combined with increased trading activities. Due mostly to strong demand from China, as well as muted global supply increases, the achieved selling prices for all of Antam's main products increased. The prices for nickel contained in ferronickel rose 56%, saprolite nickel ore rose 49% and gold rose 15%.

With few capital expenditures, amounting to only Rp197 billion, Antam was very much cash flow positive, as in 2006, and cash holdings grew as Antam completed its latest growth phase. Antam's free cash flow in 2007 grew significantly to Rp4,639 billion. In 2005 Antam was free cash flow negative Rp569 billion, as it had been since 2003, in line with expenditures made to more than double ferronickel production capacity. With the significant 317% build up in cash holdings to Rp4,744 billion, Antam is ready to pursue opportunities to enhance shareholder value, such as making acquisitions, investing in expanding and upgrading operations, paying dividends and further lowering debt.

Cash Flows From Operating Activities

In 2007, Antam's net cash receipts from operations rose Rp3,990 billion, or 182% to Rp6,183 billion. The increase is primarily due to the 116% increase in receipts from customers, which rose Rp6,038 billion to Rp11,229 billon. Antam's payments to suppliers increased Rp1,845 billion or 76% to Rp4,277 billion and payments to commissioners, directors and employees increased 48% to Rp793 billion. The greater pace of increase for customer receipts compared to payments to suppliers and for management and employees enhanced the rate of growth for net cash receipts.

Despite higher interest income and lower interest payments due to larger cash holdings and higher US dollar interest rates, Antam's net cash provided by operating activities did not increase at the same pace of net cash receipts due to a significantly larger payment for tax. Antam's cash flow for interest income rose 306% to Rp126 billion while interest payments, due to loan repayment, lowered 62% to Rp78 billion. Antam's tax payments increased Rp1,095 billion or 191% to Rp1,669 billion, due to tax paid on Antam's much higher taxable income.

Cash Flows Used In Investing Activities

Antam's cash flows used in investing activities increased 37% to Rp262 billion. The increase is mainly due to higher acquisitions of property, plant and equipment as well as exploration and development expenditure. In 2007, Antam spent Rp197 billion, an increase of 129% or Rp111 billion, on acquisitions of property, plant and equipment. As well, Antam ramped up investment on exploration and development 63% to Rp195 billion. These increases were not offset by Antam's dividend income, related to Antam's 17.5% stake in a gold company run by Newcrest Ltd called PT Nusa Halmahera Minerals, which rose 2,114% to Rp155 billion.

Cash Flows Used in Financing Activities

In 2007 Antam made smaller, yet still significant, repayments of long term borrowings, which in total decreased 74% to Rp462 billion. Antam's total long term debt decreased 35% to Rp700 billion. However, due to a much larger dividend payment, Antam's cash flows used in financing activities increased 16% to Rp1,114 billion. In line with higher net income in 2006, Antam's cash flows for payment of dividends rose 117% to Rp621 billion.

For further information please contact:
Mr. Bimo Budi Satriyo ~ Corporate Secretary
Tel: (6221) 780 5119
Fax: (6221) 781 2822
Email: corsec@antam.com

COPYRIGHT © 2008 - ANTARANEWS

Verizon Business positioned in leaders Quadrant for Asia Pacific

Reading, (ANTARA News/PRNewswire-AsiaNet) - Leading analyst firm Gartner Inc. has positioned Verizon Business in the Leaders Quadrant, "Magic Quadrant for Asia Pacific Network Service Providers, 2007." (1)


The Gartner Magic Quadrant evaluates providers of "international network services to MNCs (multinational corporations) with networks spanning the Asia Pacific region." To qualify, providers had to "focus on data services, especially IP VPNs (virtual private networks), and increasingly, Ethernet offerings." Most providers also "offer voice services, especially voice over Internet Protocol (VoIP) and IP telephony in association with IP VPNs."

According to Gartner, "Leaders demonstrate strong vision, especially in terms of defining future market needs. They back their vision by investing ahead of competitors in new or unproven areas, and are generally better positioned for the future. However, significant differences exist between the Leaders in terms of strategy and execution, and none excel in all areas. The long-term outcome is not clear for these providers, as continued challenges may force some to scale back their plans and presence."

Nancy Gofus, senior vice president and chief marketing officer for Verizon Business, said: "Our position in the Leaders Quadrant reflects our ongoing commitment to the Asia-Pacific market. In the past year we have invested significantly in the region, with major expansion of infrastructure and resources to support the evolving voice and data needs of our customers.

"We have also significantly expanded availability of our managed services and solutions portfolio, with a particular focus on security, application management, collaboration and managed local area network (LAN) solutions. We will continue to enhance our infrastructure and service capabilities to deliver unsurpassed global solutions to our multinational customers wherever they do business in the world."

This is the second consecutive year that Verizon Business has been positioned in Gartner's quadrant, "Magic Quadrant for Asia/Pacific Network Service Providers, 2007."

Verizon Business was also recognized by Gartner in the "Magic Quadrant for Global Network Service Providers, 2007" (2) and "Magic Quadrant for Pan-European Network Service Providers, 2007." (3)

About the Magic Quadrant

The Magic Quadrants are copyrighted 2007 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant.

The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Verizon Business

Verizon Business, a unit of Verizon Communications (NYSE: VZ), is a leading provider of advanced communications and information technology (IT) solutions to large-business and government customers worldwide. Combining unsurpassed global network reach with advanced communications, security and other professional service capabilities, Verizon Business delivers innovative and seamless business solutions to customers around the world.

For more information, visit www.verizonbusiness.com.

1 Gartner Research "Magic Quadrant for Asia/Pacific Network Service Providers, 2007", February 18, 2008, author - To Chee Eng. Gartner RAS Core Research Note G00154548
2 Gartner Research "Magic Quadrant for Global Network Service Providers, 2007", August 8, 2007; Authors Neil Rickard, Eric Paulak; ID Number: G00150113.
3 Gartner Research "Magic Quadrant for Pan-European Network Service Providers, 2007", December 5, 2007, authors - Neil Rickard, Scott Morrison.

Gartner RAS Core Research Note G00153140

SOURCE: Verizon Business
CONTACT: Clare Ward of Verizon Business, +44-118-905-3501,
clare.ward@verizonbusiness.com
Company News On-Call: http://www.prnewswire.com/comp094251.html
Web site: http://www.verizonbusiness.com

COPYRIGHT © 2008 - ANTARANEWS

ADT launches Singapore`s 1st wireless MotionViewer

-A True Innovation in Video Intrusion Detection for Alarm Monitoring that Allows Instant Video Verification of Genuine Intrusion


-ADT Motionviewer -- Based on Award-Winning Videofied Technology, is Changing the Security Monitoring Landscape in Singapore

Singapore, (ANTARA News/Xinhua-PRNewswire-AsiaNet) - ADT Singapore today launched MotionViewer, the first wireless video intrusion detection system for homes and Small and Medium Enterprise businesses. Built around a dedicated mobile GPRS network, MotionViewer combines "motion detection" with an "embedded video camera" (PCAM) to first detect the intrusion and determine if the alarm is genuine by viewing the video recording from the PCAM.

With MotionViewer, the intrusion detection alarm and the real-time video capture will be transmitted to ADTs 24/7 Central Monitoring Station. Through instant video confirmation, the monitoring team can respond immediately by alerting the police or by neutralizing the false alarm. Video verified alarms are treated as "crime in progress" and the police can take action immediately.

Mr Mohammad Salim, General Manager -- ADT Security Services Singapore, said: "One of the key concerns when an intrusion alarm is detected is to determine if this is a genuine alarm in order to dispatch the law enforcement response. In most countries, the police force will take action upon visual confirmation of genuine intrusion. With video confirmation, our customers can identify whether the intruder is an insider job or outside their circle of trust."

"Worldwide statistics from the U.S. Department of Justice -- Office of Community Oriented Policing Services indicates that about 98 per cent of the alarms monitored are false. Currently, alarm security service providers rely on the CCTV systems combined with alarm intrusion detection devices to obtain visual confirmation of genuine intrusion. The standard security system does not allow for immediate response to address genuine intrusion. Now with MotionViewer, we can detect genuine intrusion immediately and police can act on the case faster, thereby minimizing the risk and loss to our customers," added Mr Mohammad Salim.

Secured by encrypted wireless communication, MotionViewer is a military-grade radio transceiver frequency of 868MHz device that covers an incredible range of up to 600 meters (line of sight). A mobile security system, MotionViewer can be shifted easily and installed at any location, including warehouses, construction sites, retail shops, boats and small commercial areas. The sensors can be hidden at any location specified by the customer. MotionViewer subscribers will be able to receive all intrusion video clips through their email or smart mobile phones -- via mobile GPRS network.

They will enjoy privacy as the camera is only triggered during alarm detection. In addition, they can enjoy peace of mind and the high quality service provided by the dedicated monitoring team at ADT, the world leader in electronic security solutions.

MotionViewer is based on Videofied Technology which has won the "Best new product in the intrusion alarm" category and the overall "Best in Show" at the 2007 International Security Conference held in Las Vegas, proving its effectiveness in the field of security.

MotionViewer customers will enjoy a special rate when they sign up with ADT during the promotional period from now till end of March 2008.

About ADT

ADT, part of Tyco International, is the world's leading provider of electronic security solutions. It designs, installs and services electronic security systems for retail, business and government and home and business intruder protection and detection systems.

ADTs products include alarm systems and integrated security applications that link access control, CCTV (closed circuit television video documentation), electronic article surveillance and source tagging systems. ADTs products and services are used to deter thieves and protect people, consumer goods and property.

With $6.5 billion in annual sales and operations in over 50 countries and over 7 million customers, ADT responds to over 47 million monitored alarms every year and protects 90 per cent of the worlds Fortune 500 companies. ADT protects over 80 per cent of the worlds top 100 retailers.

For more information, please visit http://www.adt.com.sg .

Contacts: Tyco Fire, Security & Services Ms Cecile Ho Marketing Manager
Tel: +65-6389-8803 Email: mfho@tycoint.com
SOURCE: ADT Security Services

COPYRIGHT © 2008 - ANTARANEWS

Bunkspeed transforms Chrysler`s CAD data into lifelike images

Chrysler cites Bunkspeed 3D rendering tools as 'key ingredient' responsible for reinventing the auto company's marketing imagery process

Los Angeles, (ANTARA News/PRNewswire-AsiaNet) - Bunkspeed, Inc. announced today that Chrysler Group has selected its 3D rendering applications to turn CAD data into professional-quality marketing imagery.

Among other benefits, Chrysler expects to significantly decrease ad production costs.

Using Bunkspeed's software, Chrysler's Engineering Graphic Illustration Group (EGIG) can now generate sleek photographic scenery out of 3D models created in the auto company's CAD applications.

A range of colors, materials, and lighting effects can be applied, resulting in realistic, production-ready graphic imagery for print and web advertising.

Producing images in-house is a distinct shift away from the traditional process of hiring creative agencies to produce shoots of real automobiles in real environments, and paying on a per-image basis. In contrast, Bunkspeed's software requires no particular expertise in creating professional-quality photographic imagery, and comes with a learning curve as short as fifteen minutes.

Scenes can be manipulated in any direction and reproduced as many times as needed. Auto industry marketers can feature multiple makes and models in an ad, minus the high transportation costs typically associated with live locations.

"The Chrysler Group is undergoing significant changes when it comes to the process of creating computer-generated, photo-realistic, vehicle renderings for marketing purposes," notes John M. Borowski, Manager of Chrysler's EGIG Group.

He continues, "The use of Bunkspeed's software has been one of the key ingredients of this metamorphosis by giving us the ability to quickly and efficiently create high-quality imagery at a fraction of the cost experienced in the past."

Borowski also observes that the software's short learning curve ontributes to a quick return on its sale price: "Due to a very intuitive user interface, our graphic artists became quickly proficient with the software. We began to realize savings almost immediately," he concludes.

Michael Check, Bunkspeed's Automotive & Transportation Division President, states, "We are extremely pleased to help Chrysler further capitalize on their valuable set of CAD data. This sale is a great example of how Bunkspeed rendering tools can align marketing, engineering, and design departments to work together through the use of existing company resources."

Bunkspeed is a platinum sponsor of the upcoming CGAM conference (www.cgamconference.com) in Hollywood, California, March 10 - 11. Stop by booth # 115 to experience Bunkspeed and "CGI made simple".

About Bunkspeed

Bunkspeed is a leading global provider of visualization software and services for design, engineering, and marketing. Headquartered in Los Angeles, California, our advanced visualization technologies leverage digital engineering assets and contribute to enlightened decision-making in the digital design process. Our clients gain a cost effective way to deliver sales and marketing imagery, and realize significantly reduced product development costs.

Bunkspeed's customers include Nissan, Ford Motor Company, Volvo, Jaguar, Aston Martin, Land Rover, Pininfarina, Chrysler, Mercedes Benz Advanced Design North America, and BMW Designworks. For more information on Bunkspeed's products and services, visit www.bunkspeed.com.

NOTE TO EDITORS: Photos available upon request. Please contact Thomas Teger at thomas.teger@bunkspeed.com.

SOURCE: Bunkspeed, Inc.
CONTACT: Thomas Teger, Director of Marketing of Bunkspeed, Inc.
Ph: +1-760-918-9780 Email: thomas.teger@bunkspeed.com
Web site: http://www.bunkspeed.com
http://www.cgamconference.com

COPYRIGHT © 2008 - ANTARANEWS