Thursday, May 22, 2008

High-Tech: Brand content platform helps creation of digital content

DIGITAS LAUNCHES THE THIRD ACT: Brand content platform helps clients seize new opportunities for the creation and distribution of digital content

New York (BUSINESS WIRE) - Mark Beeching, global chief creative officer, Digitas (www.digitas.com), part of Publicis Groupe, announced today that the agency has launched The Third Act:, a brand content platform designed to help clients better leverage new and emerging opportunities for the creation and distribution of motion media content.

The Third Act: supports clients with: Brand content idea development Content and distribution strategies Management of the entire content development and distribution process Content production and integration in all formats The Third Act: is
headquartered in New York and operates as a separate entity under the Digitas umbrella. The Third Act: serves Digitas clients, partners with Publicis Groupe agencies on projects and business as appropriate, and has its own client roster. The
Third Act: also employs resources in Boston and Chicago as well as global production partners.

Additionally, Digitas and The Third Act: will present a first-of-its-kind digital content event, the Digital Content NewFront ?08 (www.digitalcontentnewfront.com), in New York on June 5, to formally introduce The Third Act: and stimulate dialogue between content creators, producers, distributors and agencies to discuss the current industry landscape and how to navigate this new space together.

The Third Act: is led by Stephanie Sarofian, SVP and Managing Director.

Other leaders include John McCarus, VP/Group Director, Brand Content Management. The Third Act: brings together agency,
production, media and entertainment resources and partners to offer clients one source of brand content innovation.

Said Beeching, "As traditional production and distribution hierarchies erode, video is set to explode into exciting new ways of reaching audiences ? rapidly following where music has already blazed a trail. This explosion opens up infinite new
possibilities for brands to play."

Sarofian added, "We developed The Third Act: as an arena where resources and partners collaborate to develop, create, and distribute brand content and motivating experiences for our clients across all channels."

About Digitas Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit
from building profitable relationships with their customers.
The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between
people and brands. Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company.

Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris : FR0000130577), the world's fourth largest
communications group, the world's second largest media counsel and buying group, and is a global leader in digital and
healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe
employs as many as 44,000 professionals.

For Digitas Belle Lenz, 212-966-9525 belle@digennarony.com

Entertainment: Tonium launches Pacemaker community

Stockholm, (ANTARA News/PRNewswire-AsiaNet) - Tonium, the Swedish tech company behind Pacemaker, the pocket-sized DJ system, has announced the launch of the Pacemaker music community. Hosted on www.pacemaker.net, the Pacemaker music community allows members to upload and legally share the mixes of their music, created by them using a Pacemaker or the free Pacemaker Editor software. The Pacemaker music community is the next step in the evolution in social networking.

Thanks to a unique licensing agreement with music rights societies, STIM ( www.stim.se ) and IFPI ( www.ifpi.se ), Tonium is the only company in the world to be allowed to legally stream any music uploaded to the Pacemaker music community by users. This allows a unique creativity and freedom of expression that can be shared between members across the world.

The Pacemaker music community represents a new generation of music-driven social networking. Members can create their own profile, make friends with other members, listen to each other's mixes (saving their favorites within their profile), join fan clubs, post bulletins and leave comments for each other. With plans to extend the social element further in the near future, the Pacemaker music community is social networking based on positivity, creativity and passion, reflecting the ethos of Tonium.

The concept behind Pacemaker and the Pacemaker music community is to give everyone the ability to interact with their music and share it with anyone who wants to listen -- where music fans can share their musical tastes with the world and also find new music and influences -- with just the right people in just the right place.

Tonium has made this ability to express yourself through your music available to everyone, not just those who own a Pacemaker. They have created the Pacemaker Editor: a free, downloadable PC and MAC compatible application that allows you to play music, edit and create mixes. You have complete freedom to be as forward thinking as you like with your music. Create a mix that reflects your mood, call it what you like and publish it to the listening world. Then sit back and wait for your music to connect with other music lovers everywhere. The Pacemaker music community allows for music interaction like never before.

About Tonium:

Tonium is a Swedish company, established by a tightly knit group of passionate people with a background in music, design and engineering. With a flair for innovation, Tonium exists as a company dedicated to promoting the sharing of musical tastes in a socially engaging context.

www.tonium.com
SOURCE: Tonium
CONTACT: Brian Metcalf, Account Supervisor of Max Borges
Agency, +1-305-576-1171 x 11, brianmetcalf@maxborgesagency.com,for Tonium
Web site: http://www.tonium.com
http://www.pacemaker.net
http://www.stim.se
http://www.ifpi.se

Health/Medical: GGZ-NML Hospital deploys Ekahau RTLS for staff safety

As First to Deploy Ekahau in Netherlands, GGZ-NML Showcases Wi-Fi-based Location Tracking Application to More than 50 Dutch Healthcare Organizations

Saratoga, California, (ANTARA News/PRNewswire-AsiaNet) - Ekahau Inc., a leading provider of Wi-Fi-based Real Time Location Systems (RTLS), today announced that GGZ-NML, a hospital in Venray, The Netherlands, is the first healthcare organization in that country to use Ekahau RTLS to ensure the safety of its employees in the psychiatric care unit.

The hospital also recently demonstrated its cutting-edge Ekahau application to more than 50 other Dutch healthcare organizations, showcasing how real-time location tracking can assist in rapidly and accurately finding employees who may be in dangerous situations.

"With unpredictable psychiatric patients under our care, our staff often finds themselves in a position where their personal safety can be compromised," said Erik Stijnen, project manager for ICT at GGZ-NML.

"As we were renovating our facility, we realized that we needed a safety application that could easily integrate with our new wireless IP infrastructure. We tested several real-time location tracking applications, but only Ekahau met our demands for accuracy and rapid positioning."

To support GGZ-NML's staff safety requirements, systems integrator Zetacom deployed Ekahau RTLS, the only Wi-Fi-based location tracking solution that can operate over any brand or generation of Wi-Fi network. Hospital employees wear Ekahau's advanced Wi-Fi tags, which feature a panic button that can be pressed when they feel they are at risk.

Through an application designed by Zetacom, the alarms are sent to Wi-Fi telephone handsets used by GGZ-NML's security department. Once notified of an alarm, the security staff can accurately determine the exact location of that employee and track their movement in real-time, so they can quickly react to the situation. Ekahau's tags are unique in that they also feature two-way communications, enabling employees to acknowledge that their emergency call was received.

Unlike other RTLS systems, Ekahau tags operate simply as any other standard Wi-Fi network-connected device. As a result, Ekahau RTLS does not interfere with existing Wi-Fi connectivity, including voice telephony, data, messaging and wireless care applications that GGZ-NML is utilizing.

"Ekahau's ability to deliver solutions that integrate seamlessly with any enterprise-class Wi-Fi network is the reason why 150 hospitals worldwide now rely on our products," said Antti Korhonen, president and CEO of Ekahau.

"GGZ-NML's staff safety application underscores the versatility of Ekahau RTLS in not only healthcare scenarios, but in any other profession where employees may find themselves in risky situations."

About Ekahau Inc.

Ekahau Inc. is the industry leader in providing Wi-Fi-based RTLS solutions.

Ekahau's customers, including several Fortune 500 companies worldwide, are realizing the benefits of Wi-Fi based location services and innovative Wi-Fi network planning and optimization tools. Ekahau solutions are being used in more than 150 hospitals around the world, as well as by manufacturers, mining oil/gas companies, government agencies and the military.

Ekahau partners include wireless software developers, leading system integrators and international OEM partners, who develop and market wireless enterprise applications. Ekahau is a U.S. based corporation, with offices in Saratoga, Calif.; Reston, Va.; Helsinki, Finland; and Hong Kong, China.

For more information about Ekahau, please visit at http://www.ekahau.com

(c) Copyright 2008, Ekahau, Inc. All Rights Reserved.

U.S. Media
CONTACT: Juliet Travis, Rocket Science PR, for Ekahau,
+1-415-464-8110 x 215, juliet@rocketscience.com
SOURCE: Ekahau Inc.

Sports: Paul Smith signs contract to dress Manchester United Football Club

London, (ANTARA News/PRNewswire-AsiaNet) - British designer Paul Smith has teamed up with Manchester United Football Club to design and supply the team players with formal wear and accessories for the next three years. This is the first time that Manchester United has entered into such a partnership.

"It is exciting to be involved with Manchester United; they have such an international fan base and I know that our customers in Japan, Korea, Hong Kong, in fact all South East Asia, Europe and the U.S. will be interested in this partnership. And hopefully it might help me get a ticket to a match now!" said Paul Smith.

"The outfits are outstanding. This is a Club with a rich heritage and one that has a clear sense of identity. Sir Paul has recognised that, while providing clothing that will be the envy of every other Club," said Sir Alex Ferguson.

Paul Smith will supply Manchester United playing staff and officials for all domestic matches, European Cup campaign and pre-season tours. The first designs will be worn in June 2008 to the European Cup Final in Moscow.

According to Smith, "We were very privileged to be asked to make the suits; the suit is a two button slim navy 100% mohair with specially designed lining with red panels and striped piping. The team crest has been made from gold and silver thread and is sewn to the top pocket to give a club blazer feel. As we are famous for stripes we decided on a tie with diagonal stripes in optimistic colours, designed exclusively for the team. It is worn with a white shirt and we have made a special belt which has the crest printed inside on the tip. Finally, we have supplied luggage for the team in a striped fabric inspired by traditional English suiting."

"I was also asked to make another special suit for their trip to Moscow; a lightweight grey wool/mohair suit will be worn with a pale blue shirt and striped tie. It has a special red panelled lining with striped piping matching the stripe of the tie."

The Players, Coaching Staff and Board Directors will be travelling to and from Moscow in the Grey Cup Final suits whilst all other staff will be wearing the new official Navy suits.

SOURCE: Paul Smith Ltd
CONTACT: Sadie Watts of Paul Smith Ltd,
+44(0)20-7257-6670,
sadie.watts@paulsmith.co.uk
Photo: http://www.newscom.com/cgi-bin/prnh/20080516305305-a
http://www.newscom.com/cgi-bin/prnh/20080516/305305-b
http://www.newscom.com/cgi-bin/prnh/20080516/305305-c
http://www.newscom.com/cgi-bin/prnh/20080516/305305-d
PRN Photo Desk:
photodesk@prnewswire.com

Technology: SID Display Week 2008: Growing markets meet next-generation tech

Berlin, (ANTARA News/PRNewswire-AsiaNet) - Germany is a leading European market for flat panel displays. In 2007, nearly 4.5 million units of liquid crystal display (LCD) and plasma television sets were sold in Germany.

Germany's large consumer market plus the country's strong R&D landscape and the presence of next-generation companies are attracting investors from all points on the value chain to Germany. Companies can learn about potential investment opportunities in Germany at the SID Display Week in Los Angeles, California, May 18-23, 2008.

Market volume in Germany for flat panel display (FPD) TVs has grown by an average annual rate of 167 per cent over the last five years. Germany's dense network of suppliers for materials, components, and equipment enables new entrants to be close to business partners as well as customers. Furthermore Germany's stellar infrastructure allows for products to move rapidly throughout the country and for firms to use Germany as a distribution point to any location worldwide.

The German market is also attracting flat panel display investors because it is a platform where a growing market can interact with market leaders engaging in next-generation research. For example, in printed electronics and organic semiconductor innovation, Germany is a center for groundbreaking industrial developments.

In 2007, the British company Plastic Logic Ltd. chose the eastern German city of Dresden as its location for volume production of flexible displays that will allow end-users to read books or newspapers in a hand-held and electric form.

This investment came soon after the Scottish firm Micro Emissive Displays (MED) announced that it would be opening a production location in Dresden to assemble its trademarked polymer organic-light-emitting-diode (P-OLED) eyescreen product.

The presence of world-renowned research institutes, such as the Fraunhofer Institute for Photonic Microsystems (IPMS), fast approval procedures, and the proximity to business partners were major reasons that the two companies chose Dresden and Germany.

These investments show that at all points on the supply chain companies can find success in Germany. Furthermore the availability of government incentives, that sometimes cover up to 50 per cent of investment costs, makes Germany an even more promising investment location.

Invest in Germany is the inward investment promotion agency of the Federal Republic of Germany. It provides investors with comprehensive support from site selection to the implementation of investment decisions.

Media Contact: Eva Henkel, T. +49-30-200-099-173,
F. +49-30-200-099-111, henkel@invest-in-germany.com

SOURCE: Invest in Germany
CONTACT: Eva Henkel, +49-30-200-099-173,
Fax: +49-30-200-099-111, henkel@invest-in-germany.com

Technology: Atmel`s fully programmable RF transmitter boosts flexibility

Shanghai (ANTARA News/PRNewswire-AsiaNet) - China International Automotive Electronics Show - Atmel(R) Corporation (Nasdaq: ATML) announced today the availability of the new fully integrated fractional-N PLL RF transmitter IC ATA5749 for car access and TPMS applications.

The new device is one of the very few automotive RF transmitter ICs that is fully programmable, thus enabling flexible system design and adaptation.

Moreover, it is one of only a few such devices with ultra low power consumption -- a significant factor for TPMS applications. For both RKE and TPMS applications, a single crystal type and a single board design (with only minor modifications) can be used for the standard 315 MHz and 433 MHz frequency ranges.

The IC's single-ended antenna output power can be adjusted in the range of -0.5 dBm to 12.5 dBm via an SPI bus interface. In each mode, the lowest possible current consumption for a given output power can be selected. For example, when used in a TPMS module, the active current consumption in transmission mode at an output power of 5.5 dBm is 7.3 mA (typical) and 8.8 mA (maximum).

This is about 20% less than the values of currently available solutions on the market. Lower current consumption, of course, results in a longer battery lifetime, a critical factor for TPMS applications. Furthermore, in extreme weather conditions, the battery lifetime is superior to comparable products.

In the event of a change in system specifications, where the output power needs to be adjusted, the current consumption of the ATA5749 can be optimized accordingly. The active current consumption is scalable by output power programming via SPI in 1-dB steps. This enables designers to fine tune system performance, in particular, RF link budget versus battery lifetime.

In addition to output power adjustments, the SPI bus interface also enables the programming of other key parameters such as output frequency, FSK signal deviation, and CLK output frequency.

The ATA5749 operates at a maximum data rate of 40 kbit/s in FSK and ASK mode using Manchester coding, and at an RF frequency in the range of 300 to 450 MHz. The IC incorporates a robust crystal oscillator with fast start-up time of typically 200 us and a guaranteed parameter for negative resistance oscillation margin of 1,500 Ohm. This results in high reliability and helps avoid sleeping crystal issues. Only one 13.000000 MHz crystal type is needed for the standard frequency ranges 314.1 to 329.5 MHz and 424.5 to 439.9 MHz, resulting in nearly identical hardware board design for the regional RF modules, lower inventory costs, and reduced part number proliferation. Availability and Pricing Samples of the ATA5749 RF transmitter IC are available now in small-outline TSSOP10 packages. Pricing starts at US $1.25 for 10k-piece quantities. A demonstration board for development support is also available.

Footnote ASK = Amplitude Shift Keying CLK = Clock FSK Frequency Shift Keying PLL = Phase Locked Loop RKE = Remote Keyless Entry SPI = Serial Parallel Interface TPMS = Tire Pressure Monitoring Systems

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All Rights Reserved. Atmel(R), logo and combinations thereof, and others are registered trademarks, or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Information Product information on Atmel's new PLL RF transmitter IC ATA5749 may be retrieved at: http:/ www.atmel.com/dyn/products/product_card.asp?part_id=4328

Press Contacts Dr. Susanne van Clewe, Marcom Manager Communications and Automotive Products Phone: +49 7131 67-2081, Email: susanne.van-clewe@atmel.com

Helen Perlegos, Public Relations Phone: +1 408 487-2963, Email: hperlegos@atmel.com

SOURCE: Atmel Corporation
CONTACT: Dr. Susanne van Clewe, Marcom Manager
Communications and Automotive Products, +49 7131 67-2081,
susanne.van-clewe@atmel.com,
or Helen Perlegos, Public Relations, +1-408-487-2963,
hperlegos@atmel.com,
both of Atmel Corporation
Web site: http://www.atmel.com

Technology: Atmel`s high-temperature driver ICs opens door

Shanghai, China, (ANTARA News/PRNewswire - AsiaNet) - China International Automotive Electronics Show, Shanghai - Atmel(R) Corporation (Nasdaq: ATML) announced today the availability of the new high-temperature hex half-bridge driver ICs ATA6837 and ATA6839.

The ATA6837 and ATA6839 are manufactured using Atmel's high-voltage 0.8 um BCD-on-SOI technology (SMART-I.S.(R)), which enables the use of much smaller lower-cost QFN packages.

These new devices can be used in both passenger car applications (e.g., flap control of air condition systems) as well as in 24V truck applications due to their high voltage capability (up to 40V). These devices also boast a broad range of protection features.

The ATA6837 is a fully protected hex half-bridge driver IC with integrated power stages. Each of the six high-side and low-side drivers is capable of driving currents up to 650 mA via a microcontroller such as Atmel's automotive-qualified AVR(R) microcontroller ATmega88. External clamping diodes are not needed due to the half-bridge configuration, thus assembly efforts are substantially reduced. The ATA6839, a high-power variant, differs only in the output stages (1.0A).

The new ICs have an operating chip temperature of 200 degrees Celsius and are able to dissipate approximately twice the power of conventional driver ICs, which can normally only work up to 150 degrees Celsius chip temperatures.

As a result, low-cost assembly with "poor" thermal resistance can be used for convenience electronics, and in particular for high-temperature applications such as engine-mounted electronics to control small motors or valves.

Furthermore, the ICs exhibit all the advantages of Atmel's SMART-I.S.technology, including superior latch-up immunity and reduced junction leakage.

While one of the main applications of the new driver ICs is the actuation of three fully independent DC motors in three H-bridges, the ATA6837/39 can also support the operation of up to five DC motors sharing four common lines, as long as the motors are not all actuated at the same time. Such a configuration can be used, for example, in automotive air conditioning systems, where five air-flow control flaps can be operated from one IC.

Software can be used to avoid the simultaneous actuation of the DC motors. In addition, the half-bridge configuration also enables the operation of six different resistive or inductive loads.

The ATA6837/39 provide several protection features such as overtemperature warning of 170 degrees Celsius and shutdown of 200 degrees Celsius, overload and overvoltage protection, and full protection against short-circuits. The SPI output register contains a number of diagnostic bits, which can be read by the microcontroller.

In the event of undervoltage at the supply pin, the power-supply fail bit in the output register is set and all outputs are disabled. If the overtemperature pre-warning bit is set, software routines to decrease the power dissipation and temperature can be implemented. Temperature increases beyond a certain level can force the IC to shut down to prevent destruction.

The ATA6837/39 feature 4 kV ESD protection, which provides maximum safety against damage during assembly. The device also meets the strict automotive qualification demands (protection against conducted interference, EMC, and ESD protection) and can withstand transients as specified in ISO/TR 7637.

Availability and Pricing Samples of the new driver ICs ATA6837/39 are now available in Pb-free QFN24 packages, measuring only 5 mm x 5 mm. Pricing starts at US $2.30 for the ATA6837 and at US $2.40 for the ATA6839 for 10k-piece quantities each. An application board for development support can be ordered for US $130.

Footnote BCDMOS = Mixed-signal technology with Bipolar, CMOS and DMOS components DC = Direct Current EMC = Electro Magnetic Compatibility ESD = Electro Static Discharge QFN = Quad Flat No leads SOI = Silicon on Insulator

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

(C) 2008 Atmel Corporation. All rights reserved. Atmel(R), logo and combinations thereof, AVR(R), SMART-I.S.(R), and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Information Product information on Atmel's high-temperature driver ICs ATA6837/39 may be retrieved at:
http://www.atmel.com/dyn/productsproduct_card.asp?part_id=4326 (ATA6837)
http://www.atmel.com/dyn/products product_card.asp?part_id=4327 (ATA6839)

Press Contacts Dr. Susanne van Clewe, Marcom Manager Communications and Automotive Products Phone: +49 7131 67-2081, Email: susanne.van-clewe@atmel.com Helen Perlegos, Public Relations Phone: +1 408 487-2963, Email: hperlegos@atmel.com

SOURCE: Atmel Corporation
CONTACT: Dr. Susanne van Clewe, Marcom Manager
Communications and Automotive Products, +49 7131 67-2081,
susanne.van-clewe@atmel.com;
or Helen Perlegos, Public Relations, +1-408-487-2963,
hperlegos@atmel.com,
both of Atmel Corporation
WEB SITE: http://www.atmel.com

Business: Essential Innovations Technology Corp announces financing

Bellingham, Washington, (ANTARA News/PRNewswire-AsiaNet) - Essential Innovations Technology Corp. (OTC Bulletin Board: ESIV; FRANKFURT: E6S) is truly pleased to announce that it has successfully closed and funded a financing in the form of a convertible secured note in the amount of $1,750,000 USD.

The proceeds invested in the Company from the sale of a fixed price, interest-bearing, convertible term note, will be used to pay down existing debt, purchase raw materials, structure an interest escrow account for service of the note, and to provide overall general working capital. This investment not only allows the Company to focus on the production and delivery fulfillment of a significant amount of current units orders, but it further supports the rapid and steady growth plan for the manufacturing and distribution activities for it's proprietary Geoexchange heat pump technology.

"This recent funding is truly representative of the high level of confidence that exists from the investment community in our technology, our people, our industry and our organization. The business relationships we have now solidified over this last year, most particularly in relation to the sales and distribution of our EI Elemental Geoexchange product line, provided us with the necessary validation of our overall business case to gain the on-going support of our lender as is clearly represented by this substantial investment.

As negotiations in relation to a larger equity financing now continue forth with numerous parties both domestically and internationally, this recent $1,750,000 investment has provided a wonderful catalyst to drive our business and to continue to prove to those in the capital markets and throughout the industry that we have positioned ourselves to be one of the true Geoexchange leaders in the World today," stated Jason McDiarmid, President/CEO.

With regards to additional financing, the Company remains engaged in multiple discussions and negotiations with other outside investment sources and/or strategic business partnership candidates with the goal to facilitate a large straight equity financing in the latter part of 2008/early 2009. The proceeds of such future financing would allow the Company to further expand global operations, move in to full-scale international production and distribution of it's Geoexchange product line, launch a widespread sales and marketing campaign, entirely take-out existing senior secured debt, continue to seek further ESCO project opportunities and to provide significant on-going working capital.

Essential Innovations Technology Corp. provides cutting-edge Geoexchange solutions for residential, commercial and industrial applications as both a Geoexchange energy service company and as a manufacturer of proprietary geothermal heat pump technology. The Company was incorporated in April 2001, and it has four wholly owned subsidiaries located in British Columbia, Canada and in Hong Kong, SAR, China.

Geoexchange technology harnesses the earth's clean, renewable thermal energy stored just below the surface or in large bodies of water for purposes of heating, cooling, domestic hot water and/or dehumidification. A Geoexchange system is used to "exchange" the earth's natural heating and cooling properties between a building and the ground. This non-combustion transfer of energy is the source of performance and environmental superiority, as Geoexchange systems need only a small amount of electrical energy to then capture, move and concentrate a large amount of free energy provided by the earth.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Investors are cautioned that such forward-looking statements involve risks and uncertainties. These statements include, but are not limited to, statements that do not describe historical facts and statements that include the word "believes," "anticipates," "expects," "plans," "intends," "designs," "projects" or similar language, as well as statements regarding consumer or marketplace acceptance of the Company's new or existing products; comments concerning marketing and consumer acceptance of proprietary products; the potential benefits of Essential Innovations' products; initiatives undertaken by the Essential Innovations' divisions; the Company's research, manufacturing and facilities expansion programs; and the Company's growth, revenue, or projected earnings; all such statements which may or may not occur in the future.

These forward-looking statements are made as of the date of this news release, and Essential Innovations Technology Corp. assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.

Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no absolute assurance that such belief, plans, expectations or intentions will prove to be completely accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our periodic reports filed from time to time with the Securities and Exchange Commission.

SOURCE: Essential Innovations Technology Corp.
CONTACT: Jason McDiarmid, President & CEO of Essential
Innovations Technology Corp., +1-360-392-3902, fax,
+1-360-733-3941, jmcdiarmid@eitechcorp.com
Web site: http://www.eitechcorp.com

Technology: Altair releases HyperWorks 9.0, connecting engineers with tech

Troy, Michigan, (ANTARA News/PRNewswire-AsiaNet) - Newest version of Altair's simulation platform delivers on-demand access to ISV applications and offers multi-core licensing business model Altair Engineering, a global provider of technology and services empowering client innovation and decision making, today announced the release of Altair HyperWorks 9.0, the next generation of its popular integrated suite of computer-aided engineering (CAE) software applications.

HyperWorks is an enterprise simulation platform to support product lifecycle management (PLM) processes. It is the leading simulation-driven design solution for product development across the world's top corporations.

"Over the past decade, Altair HyperWorks has become the preferred simulation platform for the worldwide advanced manufacturing community," says James R. Scapa, president and CEO of Altair. "Through advancements in simulation technology, a value-driven business model and superior customer support, the adoption of HyperWorks continues to outpace the CAE market with a five-year compound annual growth rate (CAGR) of more than 25 per cent."

Grid Enablement and New ISV Partner Program The release of HyperWorks 9.0 is the first engineering simulation solution to deeply embed grid computing management tools with compute-intensive CAE software applications. HyperWorks 9.0 clients can now use unallocated HyperWorks units in their existing pool to immediately access Altair's popular PBS GridWorks on-demand grid-computing technology suite at no incremental cost.

This common licensing model allows corporations to virtualize their global computing infrastructure -- maximizing the throughput of analysis jobs as well as the utilization of hardware and software resources.

In addition, HyperWorks 9.0 extends its patented business model to deliver on-demand, third-party software applications. Participating partners and the formal roll-out of Altair's partner solutions program will be announced on Wednesday May 21st, 2008.

Next-generation Solver Technology and New Multi-core Licensing Business Model With the release of HyperWorks 9.0, Altair has integrated all of its linear and nonlinear finite-element solvers into a single solver application. RADIOSS 9.0 now delivers a robust solution for simulating linear statics and dynamics, nonlinear transient dynamics and fluid-structure interaction events. This consolidation and integration uniquely positions RADIOSS in the CAE solution market and further increases the value of HyperWorks.

From a user perspective, RADIOSS 9.0 simplifies multi-disciplinary analysis studies and data exchange between analysis types. Business benefits include lower software licensing costs and simplified IT administration.

"The advent of cluster and multi-core computing environments requires new, more affordable software licensing models," says Jeffrey M. Brennan, vice president of Altair's HyperWorks division.

"Our unit-based licensing model -- already a market differentiator -- has been further enhanced to allow companies to take full advantage of multi-core computing environments with our solvers through virtualization and an aggressive pricing model."

Extended Interoperability and Microsoft Office Integration

The open-systems design of the HyperWorks platform allows engineers to seamlessly work with any CAD solution, any solver, and any pre- and post-processing environment. The 9.0 release extends this interoperability even further to include Microsoft Office suite applications fostering enterprise collaboration and information sharing. This direct integration not only offers efficiencies to the reporting process but also will support design robustness investigations through a direct integration with Microsoft Excel and HyperStudy, Altair's design optimization study application. HyperGraph and HyperView post-processing applications now export directly to Office applications, as well.

New Capabilities and Functionality

"This release is significant on many different levels," says Dr. Uwe Schramm, Altair vice president of product technology. "Substantial investments were made to evolve the graphical user interface to quickly gain new user acceptance and shorten learning curves for enterprise deployments. Industry specific advancements, especially for our rapidly growing aerospace community, have been made across all of our core products including HyperMesh, HyperView and OptiStruct."

Modeling and visualization advancements include:
-- Enhanced "Windows-like" graphical user interfaces (GUI)
-- HyperCrash: A new automotive crash pre-processor
-- New rapid HEX solid meshing capabilities
-- Shrink-wrap meshing to accelerate the creation of large solid models

Optimization and data management advancements include:
-- Rapid multi-body dynamics optimization
-- Free-shape optimization with manufacturing constraints
-- Free-sizing optimization for composites
-- Model assembly, batch meshing and performance data management automation

For a complete listing of all 9.0 new products and functionality, please visit www.altairhyperworks.com/hw9 Global distribution of HyperWorks 9.0 is ongoing; and current customers can download this version and the Release Notes, by visiting Altair's Client Center portal at www.altairhyperworks.com

For more information on the HyperWorks 9.0 release, training schedules, regional roll-out events and to request a HyperWorks 9.0 demonstration, please visit www.altairhyperworks.com/hw9

About HyperWorks

Built on a foundation of design optimization, performance data management and process automation, HyperWorks is an enterprise simulation solution for rapid design exploration and decision-making.

As one of the most comprehensive CAE solutions in the industry, HyperWorks provides a tightly integrated suite of best-in-class tools for modeling, analysis, optimization, visualization, reporting and performance data management. Leveraging a revolutionary "pay-for-use" token-based business model, HyperWorks delivers increased value and flexibility over other software licensing models. Firmly committed to an open-systems philosophy, Altair HyperWorks continues to lead the industry with the broadest interoperability to commercial CAD and CAE solutions.

For more information, please visit www.altairhyperworks.com

About Altair

Altair Engineering, Inc. empowers client innovation and decision making through technology that optimizes the analysis, management and visualization of business and engineering information. Privately held with more than 1,300 employees, Altair has offices throughout North America, South America, Europe and Asia/Pacific. With a 20-year plus track record for enterprise analytics, product development, and advanced computing, Altair consistently delivers a competitive advantage to customers in a broad range of industries. To learn more, please visit www.altair.com

SOURCE: Altair Engineering, Inc.
CONTACT: Michael J. Kidder, Altair Engineering, Inc.,
+1-248-614-2400, ext. 269, media@altair.com
Web site: http://www.altair.com
http://www.altairhyperworks.com/hw9
http://www.altairhyperworks.com

Technology: SuperBlade wins best-of-class green IT award

San Jose, Calif., (ANTARA News/PRNewswire-AsiaNet) - Super Micro Computer, Inc. (Nasdaq: SMCI), a leader in application-optimized, high performance server solutions, today announced that its latest SuperBlade(TM) solutions won the Best Green Data Center Solution award at BladeSystems Insight 2008 over such notables as HP, IBM, Dell and Sun. Supermicro DatacenterBlade(TM) and OfficeBlade(TM) systems feature 93%* power supply efficiency and deliver unprecedented performance-per-watt when combined with Supermicro thermal and design technologies.

"Industry-leading performance combined with unmatched, earth-friendly power efficiency as well as our advanced S3-Blade architecture, make Supermicro SuperBlade(TM) the best choice for all server environments seeking to optimize both performance and power consumption," said Charles Liang, president and CEO of Supermicro. "In today's cost-sensitive market, our superior performance-per-watt blade servers help our customers save up to $6000 on electrical bills per enclosure over three years* and reduce their total cost of ownership (TCO). As the chair of the Climate Savers Computing Initiative (CSCI) APAC region, Supermicro is strongly committed to the CSCI mission to reduce worldwide computer power consumption 50 percent by 2010. With that goal in mind, our DatacenterBlade(TM) systems typically consume only 160 watts/DP blade under an average Internet Search Engine workload. This energy reduction coupled with the savings from reduced cooling costs, translates into tens of millions of dollars savings for large data centers*."

"The latest Intel chipset and processor technology, allows companies like Supermicro to provide new levels of power efficiency and performance," said Lorie Wigle, General Manager of Eco-Technology Program Office at Intel Corporation and president of the Climate Savers Computing Initiative (CSCI). "The energy-efficient performance of the Intel(R) Xeon(TM) processor helps enable the highly efficient designs and performance-per-watt of Supermicro's blade solutions, helping customers to reduce power consumption and save money on their energy bills."

For the ultimate in energy efficiency (93%*) and performance-per-watt (290 GFLOPS/kW*), Supermicro has introduced the SBI-7425C blade server optimized for its new 14-blade 7U DatacenterBlade(TM) enclosure (SBE-714D), which is ideal for green data center environments and HPC applications of any size. In addition, the new SBI-7125C blade server in the 10-blade 7U OfficeBlade(TM) enclosure provides industry-leading energy efficiency and low-noise operation at less than 50dB, making it an excellent choice for office environments or a personal supercomputer.

Performance-per-watt is a measure of computational green efficiency that is calculated as GFLOPS (billions of floating point operations per second) divided by the power consumed (in kW) of a given system. LINPACK, an industry benchmark for HPC systems, is used to measure system performance in GFLOPS. Total power consumption was measured during LINPACK operation. The resulting ratio provides a normalized method to compare the green efficiency between servers.

Supermicro Server Building Block Solutions(R) offer exceptional flexibility and feature advantages. For more information on Supermicro's complete line of server and workstation solutions, go to www.supermicro.com.

About Super Micro Computer, Inc. (Nasdaq: SMCI)

Supermicro emphasizes superior product design and uncompromising quality control to produce industry-leading serverboards, chassis and server systems. These Server Building Block Solutions provide benefits across many environments, including data center deployment, high-performance computing, high-end workstations, storage networks and standalone server installations. For more information on Supermicro's complete line of advanced motherboards, SuperServers, and optimized chassis, visit www.Supermicro.com, email Marketing@Supermicro.com or call the San Jose, CA headquarters at +1 408-503-8000.

SMCI-F

Supermicro and Server Building Block Solutions are registered trademarks, and SuperBlade, DatacenterBlade and OfficeBlade are trademarks of Super Micro Computer, Inc. All other trademarks are the property of their respective owners.

* Performance, power savings and peak power efficiency figures based on internal test results; comparisons are to other servers.

SOURCE Super Micro Computer, Inc.
CONTACT: Michael Kalodrich,
Super Micro Computer, Inc.,
+1-408-503-8063,
michaelk@supermicro.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080520 CLTU006
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.Supermicro.com
(SMCI)

Business: Exec leadership, not HR should drive hiring: Korn/Ferry

Los Angeles, (ANTARA News/PRNewswire-AsiaNet) - Globalization and Increase of Women and Minorities in the Workplace Result in Significant Number of Korn/Ferry Searches Including Minority Candidates -

More than two-thirds (68 per cent) of executive recruiters say diversity hiring efforts should be spearheaded by top company leadership, according to international recruiters who completed the latest edition of the quarterly Executive Recruiter Index, released today by Korn/Ferry International (NYSE: KFY), a premier global provider of talent management solutions.

This overwhelming trend reflects the importance of diversity hiring practices in today's competitive market for talent.

Other champions of diversity, according to global recruiters, include the company's board of directors (13 per cent) and the human resources department (11 per cent).

Additionally, nearly half of recruiters (46 per cent) reveal that minority candidates are present in 25-75 per cent of their executive searches.

More than one-fifth of recruiters (21 per cent) report that diversity candidates had been included in three-quarters or more of their recent engagements.

"The recognition of diversity as an effort that needs to start in the C-suite and permeate throughout every level of the organization shows great progress," said Bob Damon, president of North America for Korn/Ferry International.

"As globalization continues to shape the workplace, our clients are seeking executive leadership who not only reflect today's talent pool, but who also understand the social and cultural nuances of varying markets."

Almost half (49 per cent) of recruiters attribute the increased visibility around diversity issues to globalization, while another 30 per cent cite the increased presence of women and minorities in the workplace as the leading reason.

Lastly, nearly 9 out of 10 recruiters (85 per cent) agree that companies that have successful diversity programs in place enjoy a competitive advantage in the marketplace.

Effective diversity programs provide a more robust talent pool for organizations around the world, allowing them to attract and retain more top talent amidst today's shortage of skilled professionals.

Methodology

The Executive Recruiter Index is based on a quarterly survey of 228 Korn/Ferry International consultants, who serve the world's largest corporations and not-for-profit organizations.

This survey was conducted online within the Americas, Asia Pacific, Europe, the Middle East and Africa from March 14-28, 2008.

About Korn/Ferry International

Korn/Ferry International, with more than 80 offices in 39 countries, is a premier global provider of talent management solutions.

Based in Los Angeles, the firm delivers an array of solutions that help clients to identify, deploy, develop, retain and reward their talent.

For more information on the Korn/Ferry International family of companies, visit http://www.kornferry.com.

SOURCE: Korn/Ferry International
CONTACT: Asia Pacific,
Shireen Nisha,
+ 65 6231 6123,
shireen.nisha@kornferry.com,
or EMEA,
Maggie Habib,
+1-310-556-8532,
maggie.habib@kornferry.com;
or North America,
Kevin Oates,
+1-310-584-8331,
kevin.oates@ketchum.com,
or South America,
Jose Luiz Schiavoni,
+55 11 3457 0200,
joseluiz@s2.com.br,
all of Korn/Ferry International
Web site: http://www.kornferry.com
(KFY)

Business: Research into technologies for diamond device fabrication

Successful conclusion to research programme into next generation technologies for synthetic diamond device fasbrication

Ascot (ANTARA News/PRNewswire-AsiaNet) - The Micromachined Diamond Device Initiative (MIDDI) led by researchers at Element Six Ltd in collaboration with the Institute of Photonics at The University of Strathclyde has been completed successfully. The aim of MIDDI, which was part-funded by the UK Department of Trade and Industry, was to develop world-leading technologies for diamond microelectronic device manufacturing to give European companies a competitive edge over Japan and the US.

MIDDI's main focus was on the development of a 'tool-kit' of advanced micro- and nano-scale manufacturing technologies that could be used for the development of next generation high-frequency and high-power electronic devices based on synthetic single crystal diamond. Element Six is already a world leader in manufacturing electronic grade synthetic diamond using chemical vapour deposition. MIDDI further advances this leadership.

The role of the Institute of Photonics (IoP) at the University of Strathclyde has been to provide the expertise in plasma etching technology, which is used to define the precise surface features required in device fabrications. Established in 1995, the Institute has become a centre of expertise in etching materials that have traditionally been difficult to process. Expertise in materials has contributed to the IoP's success in semiconductor optoelectronics, solid-state laser engineering and biophotonics.

Prof Martin Dawson, Associate Director of the IoP commented, "The MIDDI project has been a showcase example of how UK Universities and Industry can collaborate on successful technological development. Element Six framed the project challenge and provided advanced diamond structures with controlled doping characteristics; the University met the challenge by developing an innovative dry etching approach that is being jointly patented. This opens the way to truly manufacturable diamond electronics, but also has wider implications for a host of new technologies including diamond photonics where, with support from Element Six, the University of Strathclyde now has a significant presence."

Achievements in three areas
The project has made significant achievements in three areas that will help Element Six support the development of active electronic devices fabricated in diamond. Firstly, it has led to improved technology for synthesis and processing used in the
production of substrates and epitaxial layers with atomic-scale low roughness surfaces. The ability to make nanoscale layers of diamond with high precision depends on a number of complex processing and synthesis steps. For a high frequency active electronic device, some of the individual layers are required to have thicknesses of a few nanometres. In addition, these layers need to be atomically smooth, and have extremely sharp doping profiles.

Secondly, Element Six is now able to deposit thin layers of boron-doped diamond at the nanoscale. Proposed device concepts for active switching based on diamond such as the delta MESFET use such thin layers sandwiched between two undoped intrinsic diamond layers to support transistor action. Finally, MIDDI has led to a robust and reproducible dry etching technology suitable for transistor device fabrication.

"These successful outcomes have already underpinned the formation of a new subsidiary by Element Six. Diamond Microwave Devices Ltd is aiming to develop the world's first commercial high frequency, high power diamond transistors," points out Christopher Ogilvie Thompson, Commercial Business Manager at Element Six. "Furthermore the technology developed under MIDDI could also be of benefit to other areas of diamond technology used in advanced applications such as radiation detectors and micro-optic devices."

About Element Six

Element Six is the world's leading supplier of high quality supermaterials used throughout manufacturing industry for a wide range of applications. It is the frontrunner in the development of synthetic diamond and novel engineering materials that are being used in industrial applications that span, for example optical, mechanical, thermal, electronic, automotive, telecommunications and medical industries. With a turnover of more than US$500m and almost 4,000 employees, Element Six has established production and processing plants in China, Germany, Ireland, Sweden, South Africa, Ukraine and the UK supported by a global distribution network.

About the Institute of Photonics

The Institute of Photonics, established in 1995, is a commercially-oriented research unit, part of the University of Strathclyde. Its key objective is to bridge the gap between academic research and industrial applications and development in the area of photonics. The Institute's research interests include semiconductor materials and devices, practical, all solid state lasers, micro-LED arrays and a wide range of applications particularly in biophotonics. The Institute of Photonics is based in Strathclyde's Glasgow city centre campus.

The IoP undertakes contract and collaborative research with industry and offers consultancy. It has a large number of PhD and EngD students, and licences technologies to companies.

For more information contact:
John Caldwell
Corporate Communications
Element Six
Tel: +353(0)61460015
Email: info@e6.com
http://www.e6.com
Institute of Photonics
University of Strathclyde
Wolfson Centre
106 Rottenrow
Glasgow G4 0NW
Tel: +44-141-548-4120
Fax: +44-141-552-1575
Email: info@photonics.ac.uk
http://www.photonics.ac.uk

SOURCE: Element Six Ltd

Technology: Swiss Corp offers technology for producing diesel from plastic

Swiss Corporation offers technology for producing diesel and heating oil from used plastics and waste oil

Schaffhausen, Switzerland (ANTARA News/PRNewswire-AsiaNet) - AsiaNet Biotherm Technologie AG, a Swiss-based corporation, supplies a process which produces diesel fuel and heating oil from used plastics and waste or bilge oil. The diesel is of gas station quality and meets Europe's EN 590 norm. For this innovative technology the company expects a major new market from Japan's commercial shipping fleet, which is one of the world's largest.

"Japan has to import most of its energy supplies and many raw materials - above all by sea," states Christopher Stampfli, Director of Biotherm Technologie AG. "This is highly promising for our process. The bilge oil generated during shipping operations and at the ports no longer has to be disposed of at great cost. Instead it can cover part of Japan's energy needs."

Patented process from Germany benefits business

The patented process, which was developed by Clyvia Technology GmbH from Wegberg, Germany, is based on fractionated depolymerisation and is similar to the cracking of crude oil. At 400C it breaks down long hydrocarbon chains, which then vaporize and condense as diesel oil.

In view of rising crude oil prices this process, which has been successfully tested in Europe, also provides major advantages to Japanese business. In addition to shipping, it will benefit a range of industrial corporations and trades which generate waste plastics - from production scrap via foil and plastic bags to yoghurt cartons or cable sleeves. All these materials can be used for the production of diesel fuel and heating oil.

Biotherm Technologie AG is currently looking for a suitable representative for the Japanese market. Interested parties can contact the company directly. Further information on the business concept and fractionated depolymerisation is available online at http://www.biothermtec.ch and http://www.clyvia-tec.com.

Contact partner:

Biotherm Technologie AG
Christopher F. Stampfli
Rheinweg 1
CH-8200 Schaffhausen
Tel.: +41-(0)-52-63-00-707
Fax: +41-(0) 52-63-00-708
Mobile: +41-(0)-79-63-60-107
Email: stampfli@biothermtec.ch
Web: http://www.biothermtec.ch

Press contact:
Dr. Schulz Business Consulting
Dr. Volker Schulz
Berrenrather Str. 190
D-50937 Cologne
Tel.: +49-(0)-221-42-58-12
Fax: +49-(0)-221-42-49-880
Email: v.schulz@dr-schulz-bc.de

Health/Medical: Pioneering Eye Surgery Network receives 2008 Gates Award

Pioneering Eye Surgery Network receives 2008 Gates Award for Global Health
Non-Profit Aravind Eye Care System wins $1 million prize for preventing and curing blindness in India's poorest communities

Seattle (ANTARA News/PRNewswire-AsiaNet) - In recognition of its groundbreaking work to prevent debilitating blindness and provide affordable, world-class eye care to the poor, the Aravind Eye Care System, based in Tamil Nadu, India, has won the 2008 Gates Award for Global Health. The $1 million Gates Award -- the world's largest prize for international health -- honors extraordinary efforts to improve health in developing countries.

Founded by Dr. G. Venkataswamy in 1976, Aravind has saved millions of people in India from debilitating blindness. Cataracts account for more than half the cases of blindness in India. In the past year, Aravind provided out-patient care to approximately 2.4 million patients and performed more than 280,000 surgeries. Thanks in part to Aravind's efforts, the estimated number of blind people in India fell from 8.9 million in 1990 to 6.7 million in 2002, a decline of 25%.

William H. Gates Sr., co-chair of the Bill & Melinda Gates Foundation, will present the award on May 29 at the Global Health Council's 35th Annual International Conference in Washington, DC.

"Being blind in a rural village in the developing world leaves a person in darkness and dependence, often unable to earn a living or assist in the duties of their household," said Mr. Gates. "Aravind has given sight to millions of men, women, and children, enabling them to participate fully in the lives of their families and communities."

Since 1976, Aravind has grown from a rented house with 11 beds to a thriving network of hospitals and satellite clinics that provide eye exams and surgeries, train health care professionals, conduct research, and manufacture eye care products.

Outreach teams from Aravind hospitals coordinate with local leaders and service groups across India to organize "eye camps" that provide free exams. Since 2004, Aravind has used high-speed broadband access to link these camps directly to on-call doctors in central hospitals. The doctors can diagnose and refer patients in real time, ensuring that only those who require surgery make the journey to the hospital.

"All people have a right to sight," said Dr. Perumalsamy Namperumalsamy, chairman of Aravind. "We hope that this award will encourage others to develop creative, sustainable solutions to blindness and other global health challenges."

Aravind's innovative business model enables it to provide the same high-quality care to every patient, regardless of their ability to pay, without charitable contributions. The organization enlists local businesses to sponsor eye care hospitals, and subsidizes care for the poor through fees from paying patients and global sales of eye care products.

"Ensuring that the world's poorest people can access essential health care is an ongoing challenge in global health," said Dr. Nils Daulaire, president of the Global Health Council. "Aravind has demonstrated that there are ways to do good and commit to providing the highest quality services while utilizing the latest technologies and scientific advances."

About the Gates Award for Global Health

The Gates Award for Global Health was established by Bill and Melinda Gates in 2000 to recognize exemplary work in international health. The Global Health Council coordinates the selection process for and presentation of the Gates Award at its Annual International Conference.

Previous recipients of the Gates Award include Thailand's Population and Community Development Association for its innovative work in family planning and HIV prevention (2007); the Carter Center, for its pioneering work to fight neglected diseases (2006); the African Medical and Research Foundation, for improving health in some of Africa's poorest communities (2005); the Bangladesh Rural Advancement Committee, for community-based health programs (2004); the Brazilian National AIDS Program, for its integrated approach to HIV prevention and treatment (2003); the Rotary Foundation of Rotary International, for contributions to polio eradication (2002); and the ICDDR,B Center for Health and Population Research, for the discovery of a diarrhea therapy that has saved millions of lives (2001).

SOURCE Bill & Melinda Gates Foundation
CONTACT: Bill & Melinda Gates Foundation,
+1-206-709-3400,
media@gatesfoundation.org;
Ms. Chitra Thulasiraj of Aravind Eye Care Hospital,
+91-452-4356500,
chitra@aravind.org

Technology: AtMail launches AtMail Open webmail

AtMail launches AtMail Open webmail for immediate download

Brisbane, Australia and Coeur D'alene, Idaho (ANTARA News/PRNewswire-AsiaNet) - With more than 15 million active commercial user accounts, webmail leader gives open source community a new option in response to increased demand.

AtMail, a leading provider of easy-to-use, Linux-based email management appliances and software, today announced the immediate availability of AtMail Open, a new webmail offering based on the company's highly successful messaging platform that is used by more than 15 million users worldwide. Free downloads are available at http://www.atmail.org.

AtMail Open represents a new option for small- to medium-sized organizations that want to leverage the advantages of open source tools combined with the reliability of a proven, commercial-grade email management solution.

It also represents an excellent choice for organizations looking for a gradual migration path to a more lightweight, simpler alternative to Microsoft Exchange/Outlook.

"We've had strong demand from businesses, universities, hosting companies and others to make an open source version of our much-loved webmail client platform available to the community," explained Corey Bissaillon, VP of Sales for AtMail.

"With AtMail Open, organizations can expand the value of their email offering at no additional cost and fully brand or OEM the tool to meet their specific needs.

"Providing this sort of flexibility is at the core of our philosophy. We're very pleased to extend our unique view of how email should work to the open source community."

AtMail Open is a lightweight webmail client application for managing email using any common web browser.

Its AJAX interface capabilities provide for an extremely quick, stable and highly intuitive email experience.

Advanced features include Inline spell check and address book. The software also includes video mail capabilities not found in other open source offerings, allowing users to record streaming videos and send email messages with video clips embedded.

The streaming technology included in AtMail Open does not "bloat" the email with video data - instead it embeds the video into the email (without bulky attachments) to provide a very agile recording, playback and viewing experience. To see a demo with the video mail included visit http://demo.atmail.com.

On the technical front, AtMail developed the webmail interface in JavaScript and HTML using PHP and Perl. All source code is available (even for the commercial versions), allowing for easy customization, branding and integration with other tools to create a complete, unified open source webmail interface.

Pricing and Availability
AtMail Open is available immediately for free download at http://www.atmail.org. The company's integrated family of commercially supported webmail and email server solutions are available directly via the web at http://www.atmail.com.

About AtMail

AtMail offers a complete suite of email messaging solutions that help more than 15 million users and thousands of organizations streamline and vastly improve the overall email experience.

Self-funded and organically grown through word-of-mouth and grassroots satisfaction, AtMail has devoted its resources and energy to redefining and simplifying the email messaging experience from both an end-user and administrator perspective.

Other AtMail products include email server appliances, groupware collaboration and web- based administration systems that can be integrated with virus and anti-spam solutions utilizing MySQL as the database backend.

With an office in the U.S., the company's headquarters are located on one of the finest surfing beaches near Brisbane, Australia.

For more information please visit http://www.atmail.com.
Media Contact:
Christie Denniston
Catapult PR-IR
cdenniston@catapultpr-ir.com
Office: 303-581-7760, ext. 13
Mobile: 303-827-5164

SOURCE: AtMail
CONTACT: Christie Denniston of Catapult PR-IR,
+1-303-581-7760, ext. 13,
mobile, +1-303-827-5164, cdenniston@catapultpr-ir.com, for
AtMail
WEB SITE: http://www.atmail.com

Technology: Altair opens HyperWorks software platform to third-party applications

Customers gain access to 15 new third-party applications with zero incremental cost

Troy, Mich. (ANTARA News/PRNewswire-AsiaNet) - Altair today announced its industry-leading HyperWorks platform for enterprise analytics has been opened to third-party applications, all of which are available to customers under its revolutionary on-demand software licensing system. Six leading independent software vendors (ISVs) have already joined the HyperWorks Partner Solutions Program, which enables customers to operate 15 new third-party applications for zero incremental cost utilizing their existing HyperWorks licenses.

"The HyperWorks Partner Solutions Program represents a major step towards diversifying Altair's ecosystem of technology partners," said Michael Humphrey, Vice President of Partner Programs for Altair. "It delivers increased value to our mutual customers and establishes HyperWorks as an innovation platform across multiple vertical markets worldwide."

"Nissan Motor Company has been a long-time user of Altair products and has been satisfied with their services, which are expanding. I believe we will be able to realize many benefits now that the HyperWorks platform represents one source for many of the enterprise analytic solutions," said Kazuhiro Iijima, Manager of the Engineering IS Department for Nissan. "By having one licensing system to access multiple applications, we expect to achieve higher software utilization, leading to a higher ROI, which also means we can be more productive while actually saving cost."

HyperWorks is a suite of enterprise analytic applications that includes statistical, database, visualization and simulation software to help companies make better business decisions. Altair is extending the HyperWorks Platform from 28 internally developed solutions to 43 with the addition of new ISV applications. Customers may utilize their existing HyperWorks software licenses to operate all applications, increasing flexibility and the value of their investment.

"A comprehensive virtual validation of all vehicle functions requires the use of various software tools," said Dr. Uwe Baake, Director CAE Commercial Vehicles, Daimler AG. "Thus, Altair's partnership with other tool providers and their inclusion in Altair's licensing system meets the future needs of Daimler Commercial Vehicles."

HyperWorks uses a patented on-demand computing licensing technology allowing users to transparently share software licenses globally across a broad suite of applications.

"EMSS is pleased to be an inaugural partner in the HyperWorks Partner Solutions Program," said Ulrich Jakobus, FEKO Product Manager at EMSS. "Manufacturing companies are including more electrical components into their products increasing the demand for electromagnetic simulations and visualizations with our FEKO software. EMSS plans to leverage the global Altair sales team to expand market share and accelerate recurring revenues through participation in this program."

Third-party applications already available through the HyperWorks Partner Solutions Program:
-- ECS-MAGNA Powertrain's FEMFAT - Fatigue/Durability suite
-- EMSS's FEKO - Electromagnetics suite
-- HiQube's HiQube - Business intelligence & analytics suite
-- METACOMP's MIME, CFD++ and CAA++ - CFD suite
-- nCode's DesignLife - Fatigue/Durability analysis suite
-- Software Cradle's SC/Tetra - CFD suite

KEY CUSTOMER BENEFITS
-- On-demand access to a growing number of enterprise analytic applications (40+ software titles)
-- Reduced cost for applications with low or infrequent usage patterns
-- Increased productivity through accelerated access to innovative software technology
-- Ability to evaluate new applications with zero incremental cost & no long-term commitment
-- Ease of deployment and management for IT and purchasing departments with one platform, one licensing system and one vendor

KEY PARTNER BENEFITS
-- Provides a new channel for software distribution as ISVs provided an automatic entry to Altair's 3,800+ enterprise customers
-- Shortened sales cycles, customers can start using without incremental investment
-- Simplified software deployment, by leveraging existing license infrastructure

About Altair

Altair empowers client innovation and decision-making through technology that optimizes the analysis, management and visualization of information. Privately held with more than 1,400 employees, Altair has offices throughout North America, South America, Europe and Asia/Pacific. With a 20-year-plus track record of profitable growth and innovation, Altair consistently delivers a competitive advantage to customers in a broad range of industries. To learn more, please visit www.altair.com .

About the HyperWorks Partner Solutions Program

HyperWorks uses a subscription-based software licensing model, where software licenses float across the enterprise, and customers can use floating licenses to access a broad suite of Altair developed and third party software applications.
Customers benefit from unmatched flexibility and access, resulting in maximum software utilization, productivity and ROI. For more information about the HyperWorks Partner Solutions Program, visit www.hyperworkscommunity.com .

SOURCE Altair
CONTACT:
Media Contact: Brad Rutledge of Rutledge Consulting Group,
+1-801-824-6218, brad@rutledgeconsultinggroup.com; or Corporate
Contact: Antoine Poussier of Altair Engineering, Inc.,
+1-248-614-2400 Ext. 293, media@altair.com
Web site: http://www.altair.com
http://www.hyperworkscommunity.com

Health/Medical: ASCO Study Confirms Importance of Histology in Treatment of Non-Small Cell Lung Cancer With ALIMTA

INDIANAPOLIS, IN. (ANTARA/PRNewswire-AsiaNet) --

Lung cancer patients whose histology is factored into treatment decisions may fare better as a result, according to data from a pivotal non-small cell lung cancer (NSCLC) clinical trial. Data from the trial, which involved Eli Lilly and Company's ALIMTA(R) (pemetrexed for injection), will be presented at the 44th Annual Meeting of the American Society of Clinical Oncology (ASCO) in Chicago, Ill., May 30 -- June 3, 2008.

"The data presented at ASCO confirms that histology matters when treating non-small cell lung cancer," said Richard Gaynor, M.D., vice president, cancer research and global oncology platform leader for Lilly. "We are seeing continued affirmation that when physicians factor in a patient's histology, pemetrexed becomes an even more valuable treatment option in non-small cell lung cancer."

Results from a multicenter, double-blind Phase III trial will be presented on June 2, 2008, at ASCO (Abstract # 8011). The study also was one of those featured during ASCO's live online presscast, a virtual press event that marked the first time researchers were invited to present key abstracts to the media prior to the annual meeting.

The trial compared the efficacy and safety of pemetrexed versus a placebo in 663 patients with stage IIIB/IV NSCLC whose disease had not progressed after four cycles of platinum-based induction chemotherapy. According to the results, patients treated with pemetrexed demonstrated increased efficacy with respect to progression-free survival compared to those treated by placebo (4.3 months vs. 2.6 months), and pemetrexed patients also achieved better tumor response (p < 0.001).

However, when data was broken down by histology, it was comparable to previous pemetrexed trials evaluating histology -- patients with a non-squamous histology fared better than those with a squamous histology. Patients with non-squamous histology who were treated with pemetrexed achieved 4.5 months of median progression-free survival compared to 2.8 months for patients with squamous histology.

"The efficacy findings of this data show that pemetrexed performed better in patients with non-squamous histology for the treatment of non-small cell lung cancer," said the trial's lead investigator, Tudor Ciuleanu, M.D. of the Institutul Oncologi I Chiricuta in Cluj, Romania.

Patients in the trial were treated with pemetrexed (500 mg/m2) plus best supportive care or placebo plus best supportive care. All patients were supplemented with vitamin B12, folic acid and dexamethasone.

No significant toxicity differences were identified between the two trial arms with the exception of grade 3/4 anemia (pemetrexed 4.5%, placebo 1.4%) and total serious adverse events due to the treatment (pemetrexed 4.3%, placebo 0%).

The data presented at ASCO reaffirmed findings from previous studies, most notably a Phase III study of pemetrexed plus cisplatin versus gemcitabine plus cisplatin in chemonaive patients with locally advanced or metastatic NSCLC. That study showed NSCLC patients with a non-squamous histology (those with adenocarcinoma or large cell carcinoma) demonstrated increased benefits when treated with pemetrexed(1).

Notes to Editor
About Non-Small Cell Lung Cancer (NSCLC)
NSCLC is the most common type of lung cancer and represents 85 to 90 percent of all lung cancers(2). NSCLC has five-tier staging, starting at 0 and rising to the severity of stage IV(3). NSCLC can spread through the lymphatic system, penetrating the chest lining, ribs and the nerves and blood vessels that lead to the arm. The liver, bones and brain are potential targets if the cancerous cells enter the bloodstream.

According to the World Health Organization (WHO) Cancer Report, lung cancer is the world's most common cancer and the leading cause of cancer death for both men and women. More than 1 million people die from lung cancer each year(4).

NSCLC is defined as a group of histologies, that is, tumor types differentiated by cellular structure. The most common NSCLC histology types are squamous (or epidermoid) carcinoma, adenocarcinoma, and large cell carcinoma. These histologies are often classified together because to date, approaches to diagnosis, staging, prognosis and treatment have been similar(5).

About Lilly Oncology, a Division of Eli Lilly and Company
For more than four decades, Lilly Oncology has been dedicated to delivering innovative solutions that improve the care of people living with cancer. Because no two cancer patients are alike, Lilly Oncology is committed to developing novel treatment approaches. Our quest is to develop a broad portfolio of tailored therapies that accelerate the pace and progress of cancer care.

About Eli Lilly and Company
Lilly, a leading innovation-driven corporation, is developing a growing portfolio of first-in-class and best-in-class pharmaceutical products by applying the latest research from its own worldwide laboratories and from collaborations with eminent scientific organizations. Headquartered in Indianapolis, Ind., Lilly provides answers -- through medicines and information -- for some of the world's most urgent medical needs.

ALIMTA(R) (pemetrexed for injection), Lilly

P-LLY

This press release contains forward-looking statements about the potential of ALIMTA for the treatment of non-small cell lung cancer and reflects Lilly's current beliefs. However, as with any pharmaceutical product under development, there are substantial risks and uncertainties in the process of development, commercialization, and regulatory review. There is no guarantee that the product will receive additional regulatory approvals. There is also no guarantee that the product will continue to be commercially successful. For further discussion of these and other risks and uncertainties, see Lilly's filings with the United States Securities and Exchange Commission. Lilly undertakes no duty to update forward-looking statements.

Important Safety Information for ALIMTA

Myelosuppression is usually the dose-limiting toxicity with ALIMTA therapy.

Contraindication
ALIMTA is contraindicated in patients who have a history of severe hypersensitivity reaction to pemetrexed or to any other ingredient used in the formulation.

Warnings
ALIMTA should not be administered to patients with a creatinine clearance < 45 mL/min. One patient with severe renal impairment (creatinine clearance 19 mL/min) who did not receive folic acid and vitamin B12 died of drug-related toxicity following administration of ALIMTA alone.

ALIMTA can suppress bone marrow function, as manifested by neutropenia, thrombocytopenia, and anemia (or pancytopenia).

Patients must be instructed to take folic acid and vitamin B12 with ALIMTA as a prophylaxis to reduce treatment-related hematologic and GI toxicities.

Pregnancy Category D-ALIMTA may cause fetal harm when administered to a pregnant woman.

Precautions
Complete blood cell counts, including platelet counts and periodic chemistry tests, should be performed on all patients receiving ALIMTA.

Patients should not begin a new cycle of treatment unless the ANC is greater than or equal to 1500 cells/mm3 and the platelet count is greater than or equal to 100,000 cells/mm3 and creatinine clearance is greater than or equal to 45 mL/min.

Pretreatment with dexamethasone or its equivalent has been reported to reduce the incidence and severity of skin rash.

The effect of third space fluid, such as pleural effusion and ascites, on ALIMTA is unknown.

In patients with clinically significant third space fluid, consideration should be given to draining the effusion prior to ALIMTA administration.

Concomitant administration of nephrotoxic drugs or substances that are tubularly secreted could result in delayed clearance of ALIMTA.

Caution should be used when administering ibuprofen concurrently with ALIMTA to patients with mild to moderate renal insufficiency (creatinine clearance from 45 to 79 mL/min). Patients with mild to moderate renal insufficiency should avoid taking NSAIDs with short elimination half-lives for a period of 2 days before, the day of, and 2 days following administration of ALIMTA. In the absence of data regarding potential interaction between ALIMTA and NSAIDs with longer half-lives, all patients taking these NSAIDs should interrupt dosing for at least 5 days before, the day of, and 2 days following ALIMTA administration. If concomitant administration of an NSAID is necessary, patients should be monitored closely for toxicity, especially myelosuppression, renal and gastrointestinal toxicities.

It is recommended that nursing be discontinued if the mother is being treated with ALIMTA.

ALIMTA should be administered under the supervision of a qualified physician experienced in the use of antineoplastic agents.

Dose adjustments may be necessary in patients with hepatic insufficiency.

Dosing and Modification Guidelines
Dose adjustments at the start of a subsequent cycle should be based on nadir hematologic counts or maximum nonhematologic toxicity from the preceding cycle of therapy. Modify or suspend therapy according to the Dosage Reduction Guidelines in the full Prescribing Information.

Abbreviated Adverse Events (% incidence)
The most common adverse events (grades 3/4) with ALIMTA versus docetaxel, respectively, for the treatment of patients with NSCLC were anemia (8 vs 7); leukopenia (5 vs 28); neutropenia (5 vs 40); thrombocytopenia (2 vs 1); ALT elevation (3 vs 1); febrile neutropenia (2 vs 13); infection without neutropenia (6 vs 4); infection/febrile neutropenia -- other (2 vs 1); fatigue (16 vs 17); thrombosis/embolism (3 vs 3); cardiac ischemia (3 vs 1); anorexia (5 vs 8); dyspnea (18 vs 26); and chest pain (7 vs 8). The most common clinically relevant adverse events (all grades) with ALIMTA versus docetaxel, respectively, were fatigue (87 vs 81); anorexia (62 vs 58); nausea (39 vs 25); constipation (30 vs 23); vomiting (25 vs 19); diarrhea (21 vs 34); stomatitis/pharyngitis (20 vs 23); edema (19 vs 24); dyspnea (72 vs 74); chest pain (38 vs 32); neuropathy/sensory (29 vs 32); infection without neutropenia (23 vs 17); anemia (33 vs 33); fever (26 vs 19); and rash (17 vs 9).

The most common adverse events (grades 3/4) with ALIMTA in combination with cisplatin versus cisplatin alone, respectively, for the treatment of patients with MPM were neutropenia (24 vs 4); leukopenia (16 vs 1); anemia (6 vs 0); thrombocytopenia (5 vs 0); infection without neutropenia (2 vs 0); infection with grade 3/4 neutropenia (1 vs 0); infection/febrile neutropenia -- other (1 vs 0); febrile neutropenia (1 vs 0); fatigue (17 vs 13); thrombosis/embolism (6 vs 4); nausea (12 vs 6); vomiting (11 vs 5); dyspnea (11 vs 7); and chest pain (9 vs 6). The most common clinically relevant adverse events (all grades) with ALIMTA in combination with cisplatin versus cisplatin alone, respectively, were neutropenia (58 vs 16); leukopenia (55 vs 20); anemia (33 vs 14); thrombocytopenia (27 vs 10); fatigue (80 vs 74); thrombosis/embolism (7 vs 4); nausea (84 vs 79); vomiting (58 vs 52); constipation (44 vs 39); anorexia (35 vs 25); stomatitis/pharyngitis (28 vs 9); diarrhea (26 vs 16); dyspnea (66 vs 62); chest pain (40 vs 30); and rash (22 vs 9).

See complete Warnings, Precautions, Adverse Reactions, and Dosage and Administration sections in the full Prescribing Information for safety and dosing guidelines.

(1) Scagliotti G, Purvish P, et al. Phase III study of pemetrexed plus cisplatin versus gemcitabine plus cisplatin in chemonaive patients with locally advanced or metastatic non-small cell lung cancer (NSCLC). Abstract PRS-3, 12th World Conference on Lung Cancer (WCLC) 2007. Journal of Thoracic Oncology, Vol 2 No 8, Supplement 4, Page S306, August 2007.

(2) American Cancer Society, "What Is Non-Small Cell Lung Cancer?," October 15, 2007, American Cancer Society, http://www.cancer.org/docroot/CRI/content/CRI_2_4_1x_What_Is_Non Small_Cell_Lung_Cancer.asp?rnav=cri , (February 21, 2008).

(3) American Cancer Society, "How Is Non-Small Cell Lung Cancer Staged?" October 15, 2007, American Cancer Society, www.cancer.org/docroot/CRI/content/CRI_2_4_3x_How_Is_Non Small_Cell_Lung_Cancer_Staged.asp?rnav=cri , (February 21, 2008).

(4) World Health Organization, Gender in Lung Cancer and Smoking Research, Department of Gender, Women and Health, 2003, http://www.who.int/gender/documents/en/lungcancerlow.pdf .

(5) National Cancer Institute, "Non-Small Cell Lung Cancer Treatment (PDQ(R)) Health Professional Version," December 14, 2007, National Cancer Institute,
www.cancer.gov/cancertopics/pdq/treatment/non-small-cell lung/HealthProfessional/page2 , (February 14, 2008).

( Logo: http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO )

SOURCE: Eli Lilly and Company

CONTACT: Amy Sousa of Eli Lilly and Company,
office, +1-317-276-8478,
mobile, +1-317-997-1481,
sousa_amy_e@lilly.com; or

Neil Hochman of CPR Worldwide,
office, +1-212-453-2067, or
mobile, +1-516-784-9089,
n.hochman@cprworldwideusa.com

Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031219/LLYLOGO

PRN Photo Desk, photodesk@prnewswire.com

(LLY)


Business: Vertical Outsourcing ecosystem

Evolving landscape of SSO: organisations to benefit from a Vertical outsourcing ecosystem says Frost & Sullivan
Annual global shared services and offshoring executive MindXchange summit from June 5-6, 2008, at Grand Copthorne Waterfront, Singapore

Singapore (BUSINESS WIRE) - In 2006, the global shared services and outsourcing (SSO) market was valued at approximately US$930 billion and is projected to reach a market size of US$1.43 trillion by end-2009, at a compound annual growth rate (CAGR) of 15 percent, according to Frost & Sullivan estimates.

Offshoring, which accounts for a tiny fraction of the total pie, is expected to grow at twice that rate.

SSO has been employed by companies worldwide as cost saving solution that streamlines processes in an effort to improve overall business efficiency.

While the cost benefits and other value proposition appear compelling, concerns with outsourcing include loss of control; risk of breach of confidentiality and intellectual property; service quality levels; and shortage of skilled workforce due to high attrition resulting in escalating costs.

Kam Soon Siew, ICT consulting director, Frost & Sullivan feels that as the SSO industry matures beyond cost arbitrage, offshoring is increasingly expected to enhance regional and global business competitiveness. He adds that moving from low-cost functions like applications development and back-office processing, more Fortune Global 500 companies are offshoring high-end functions such as research and development, and increasingly demand greater integration between functions to best derive value from offshoring.

"This has given rise to vertical integration requirements that places greater emphasis on the ability of a location or hub to complete the eco-system for specific verticals. We believe that SSO by vertical concentration or focus is the next big thing in offshoring," says Mr Siew.

In its second year, the Frost & Sullivan 2008 Global Shared Services And OffshoringSummit, to be held from 5 ? 6 June 2008 at the Grand Copthorne Waterfront, Singapore, will see industry veterans and prominent industry leaders share their thoughts and experience on the growing trend of vertical-based SSO operations.

The two-day executive MindXchange summit will provide a unique blend of perspectives on the current and future state of the SSO landscape including key drivers and constraints, spending trends, location selection criteria and top-of-mind locations for different industries.

Approximately 200 delegates from five major industries across Asia Pacific will converge at this knowledge-sharing session.

In addition to an engaging MindXchange program, the delegates will experience the operational process of Trusted Hub processing - a SSO centre for the Ministry of Defence (MINDEF) Singapore, ST Electronics' e-Services centre, and Siemens Pte Ltd Service Centre, on the second day of the summit.

These site tours will offer a first-hand look at the workings and daily operations of established shared services centres, insights into the workings of global shared services operations, and an exclusive tour of home-grown shared services organisations in Singapore. Besides a combination of presentations and on-site facility tour, delegates will be able to meet with key department staff members as well.

The summit emphasises on the increasing vertical approach of SSO, instead of the functional approach. The trend of setting up Vertical Centres of Excellence (VCE) is growing and the summit aims to discuss the value proposition offered by locations like Singapore, Manila, Shenzhen and Bangalore.

iDA Singapore is a strategic partner for the summit and Business Today and ZDNet Asia are the official media partners.

For more information/registration details, please visit www.frost-gss.com.
Media passes are available to the press. To register for the summit, you may also send an email to Neethiya Sadagopal, Corporate Communications at neethiya.sadagopal@frost.com with your full name, media/company name, title, telephone number, fax number and email.

About Frost & SullivanFrost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

Frost & Sullivan Corporate Communications ?
Asia Pacific Surbhi Dedhia, +65-6890-0926 surbhi.dedhia@frost.com or Corporate Communications ?
Asia Pacific Neethiya Sadagopal, +65-6890-0966 neethiya.sadagopal@frost.com

Technology: Korea deal will strengthen the presence of EA mobile in Asia

EA to acquire assets of hands-on mobile Korea deal will strengthen the presence of EA mobile in Asia and expand its development and publishing teams as the global mobile leader

Redwood City, Calif. & Seoul, Korea - Electronic Arts Inc. (NASDAQ:ERTS) today announced that it had agreed to acquire the assets of Hands-On Mobile Korea, a leading Korean mobile developer and publisher, best known for its mobile role-playing game, Heroes Lore.

Upon completion of the acquisition, the former Hands-On Mobile Korea team will become EA Mobile Korea and will play a strategic role in the EA Mobile Asia development and publishing growth plans.

The acquisition is subject to customary closing conditions and is expected to be completed by the end of this fiscal quarter.

Hands-On Mobile Korea is a subsidiary of parent company Hands-On Mobile, based in the United States.

"This acquisition is a major milestone in growing our mobile business in Asia," said Barry Cottle, Senior Vice President and General Manager EA Mobile.

"Hands-On Mobile Korea brings us a great leadership team, proven studio talent, and outstanding carrier and OEM handset manufacturer relationships."

"We are excited about joining EA Mobile and its mission to bring to market some of the world's most innovative, cutting-edge and commercially proven mobile games and applications," said Gilbert Kim, CEO of Hands-On Mobile Korea, who will become head of EA Mobile, Korea Division.

"Korea is one of the most ubiquitous entertainment markets in the world, and we look forward to continually pushing the edge with our partners here to enrich the mobile user experience across all aspects of daily life."

Following completion of the acquisition, Hands-On Mobile Korea will continue to be managed by Gilbert Kim as head of the EA Mobile, Korea division.

The studio will remain in Korea with growth planned for both the development and publishing teams, and will work within the management structure of the EA Mobile Asia Publishing organization.

Financial terms of the acquisition were not disclosed. EA does not expect the acquisition to impact the company's fiscal year 2009 financial guidance.

About Hands-On Mobile Inc.

Hands-On Mobile, Inc. is the world's leading developer of connected games and applications.

Established in 2001, with operations on four continents, Hands-On Mobile develops and distributes mobile content to more than 200 of the world's leading operators in 60 countries.

Hands-On Mobile provides operators and their customers with the world's best entertainment brands and content.

The company's diverse catalogue includes games, applications and personalization suites from top brands such as Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Paramount Pictures, and World Poker Tour.

The Hands-On Mobile Developer Network (HDN) brings mobile development to the masses enabling developers to create and distribute mobile applications through Hands-On Mobile's core platform and ecosystem. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Manchester, England; Krakow, Poland; Sao Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea.

For more information about Hands-On Mobile please visit www.HandsOn.com.

Hands-On Mobile is a trademark of Hands-On Mobile, Inc.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company.

Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS Freestyle and POGO.

In fiscal 2008, EA posted GAAP net revenue of USD 3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries Safe Harbor For Forward-Looking Statements Some statements set forth in this release, including those regarding EA's pending acquisition of Hands-On Mobile and the expected impact of the acquisition on EA's strategic and
operational plans and financial results, contain forward-looking statements that are subject to change.

Statements including words such as "anticipate," "believe," "estimate" or "expect" and statements in the future tense are forward-looking statements.

These forward-looking statements are subject to risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements.

Some of the factors which could cause results to differ materially from the expectations expressed in these forward-looking statements include the following: the satisfaction of customary closing conditions and receipt of necessary regulatory approvals; the possibility that the acquisition will not be consummated or that the consummation may be delayed; the effect of the announcement of the acquisition on EA's and Hands-On Mobile's strategic relationships, operating results and business generally, including the ability to retain key employees; general economic conditions; and other factors described in EA's SEC filings (including EA's Annual Report on Form 10-K for the year ended March 31, 2007 and Quarterly report on Form 10-Q for the quarter ended December 31, 2007).

If any of these risks or uncertainties materialize, the acquisition may not be consummated or may not be consummated on the anticipated terms, the potential benefits of the acquisition may not be realized, EA's operating results and financial performance could suffer, and actual results could differ materially from the expectations described in these forward-looking statements. EA assumes no obligation to update these forward-looking statements.

EA Corporate CommunicationsMariam Sughayer, +1 650-628-7245 msughayer@ea.comEA Communications AsiaDaphne Chua,
+65 8157 7635 dchua@ea.comEA Investor RelationsTricia Gugler,
+1 650-628-7327 tgugler@ea.com