Google and Yahoo! Sites Lead the Region in Search Volume while China's Leading Search Property Baidu.com Ranks Third
Singapore, (ANTARA News/PRNewswire-AsiaNet) - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in the Asia-Pacific region based on data from its comScore qSearch 2.0 service, revealing that Google Sites led the region with 39.1 percent of all searches conducted, followed by Yahoo! Sites (24 percent) and Baidu.com (16.7 percent). comScore will provide a more comprehensive overview of Internet usage in the Asia-Pacific region during a free, live webinar entitled, "The State of the Global Internet - with a Focus on Asia" on Wednesday, July 2 at 10:00 a.m. SGT (GMT +08:00) (details below).
"Because Google and Yahoo! have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region," said Jack Flanagan, comScore executive vice president. "However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China."
Five of the Top Ten Search Properties are Region-based Engines
Although Google Sites and Yahoo! Sites captured the majority of the search share in the region, five of the top ten search properties are local country entities, including China's Baidu.com (16.7 percent) and Korea's NHN Corporation (5.3 percent), which owns search engine Naver.com. Chinese properties Alibaba.com Corporation, Tencent Inc., and Sohu.com Inc., which host Internet-search functionality although they are not strictly search engines, rounded out the list of key local players.
China Accounted for the Most Searches among Asia-Pacific Countries
More than 82 million Chinese Internet users conducted 6.2 billion total searches in April, an average of 75 searches per searcher. Interestingly, Japan's 60 million Internet searchers conducted nearly the same number of searches (6.1 billion) as the 82 million Chinese searchers, a result of the heavier search volume per person in Japan (102.6 searches per searcher). Korea (104 searches per searcher) and Singapore (101 searches per searcher) also exhibited notably heavy search volume per person.
Free Webcast to Highlight Regional Internet Trends
comScore and the Asia Digital Marketing Association are hosting a free, English-language webinar entitled, "The State of the Global Internet - with a Focus on Asia" on Wednesday, July 2 at 10:00 a.m. SGT (GMT +08:00). To register for the online event, please visit: http://www.comscore.com/request asiawebcast.asp.
About comScore
comScore, Inc. is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate.
SOURCE comScore, Inc.
CONTACT: Andrea Vollman of comScore, Inc.,
+1-312-775-6646,
press@comscore.com
Photo:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.comscore.com
Singapore, (ANTARA News/PRNewswire-AsiaNet) - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in the Asia-Pacific region based on data from its comScore qSearch 2.0 service, revealing that Google Sites led the region with 39.1 percent of all searches conducted, followed by Yahoo! Sites (24 percent) and Baidu.com (16.7 percent). comScore will provide a more comprehensive overview of Internet usage in the Asia-Pacific region during a free, live webinar entitled, "The State of the Global Internet - with a Focus on Asia" on Wednesday, July 2 at 10:00 a.m. SGT (GMT +08:00) (details below).
"Because Google and Yahoo! have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region," said Jack Flanagan, comScore executive vice president. "However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China."
Five of the Top Ten Search Properties are Region-based Engines
Although Google Sites and Yahoo! Sites captured the majority of the search share in the region, five of the top ten search properties are local country entities, including China's Baidu.com (16.7 percent) and Korea's NHN Corporation (5.3 percent), which owns search engine Naver.com. Chinese properties Alibaba.com Corporation, Tencent Inc., and Sohu.com Inc., which host Internet-search functionality although they are not strictly search engines, rounded out the list of key local players.
China Accounted for the Most Searches among Asia-Pacific Countries
More than 82 million Chinese Internet users conducted 6.2 billion total searches in April, an average of 75 searches per searcher. Interestingly, Japan's 60 million Internet searchers conducted nearly the same number of searches (6.1 billion) as the 82 million Chinese searchers, a result of the heavier search volume per person in Japan (102.6 searches per searcher). Korea (104 searches per searcher) and Singapore (101 searches per searcher) also exhibited notably heavy search volume per person.
Free Webcast to Highlight Regional Internet Trends
comScore and the Asia Digital Marketing Association are hosting a free, English-language webinar entitled, "The State of the Global Internet - with a Focus on Asia" on Wednesday, July 2 at 10:00 a.m. SGT (GMT +08:00). To register for the online event, please visit: http://www.comscore.com/request asiawebcast.asp.
About comScore
comScore, Inc. is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate.
SOURCE comScore, Inc.
CONTACT: Andrea Vollman of comScore, Inc.,
+1-312-775-6646,
press@comscore.com
Photo:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.comscore.com
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