Tuesday, June 24, 2008

Business: Guangzhou Int'l Beauty & Cosmetic Import-Export Expo 24 - 27 Sept 2008

Moving to the Pazhou Complex: Discover the NEW Beauty Event!

Guangzhou (ANTARA News/PRNewswire-AsiaNet) - A total restyle is underway for the 29th edition of the Guangzhou International Beauty & Cosmetic Import-Export Expo: NEW outstanding events devoted to industry professionals, NEW international participants joining the show, NEW high-profile visitors attending the fair, all taking place in the brand NEW modern Phase II of the Pazhou Complex.

The 29th edition of the Guangzhou International Beauty & Cosmetic Import-Export Expo in September 2008 will definitely mark a milestone in the fair's journey towards becoming the all-encompassing beauty event for the China market. There will be a significant strategic realignment in the concept of the show to strengthen the professionalism of the fair, supported by an extensive marketing campaign and an unparalleled image makeover.

The NEW venue: welcome to the glamorous setting of the Pazhou Complex!

Already acknowledged as the future sub-downtown area of Guangzhou, Pazhou is the theatre of many major innovations undertaken by the city including the establishment of new hotels, office buildings and transportation hubs. Featuring efficient connections and modern facilities, the Pazhou area is the perfect location to host the new Guangzhou International Beauty & Cosmetic Import-Export Expo. From September 2008, the fair will move to the China Import and Export Fair Pazhou Complex, the largest exhibition centre in Asia with 253,000 sqm of indoor net exhibition area, and will occupy 6 halls of the Phase II facilities.

The NEW exhibitors: an entire area devoted to International and Top Brands

The remarkable design concept characterizing the entire venue and the specially-built exhibition halls will definitely grant a new allure to the whole event, offering greater booth exposure and raising the image of exhibits. The perfect setting to welcome the main highlight of the upcoming edition: a dedicated hall gathering international brands and group pavilions where buyers and distributors will be able to discover the latest trends and novelties from around the world.

The expanded show floor will also enable the organisers to accommodate even more exhibitors while the new product sectorisation scheme will present every single product category the best business environment.

The NEW visitors: targeting the high-end most qualified professionals of the China beauty industry

The Guangzhou International Beauty & Cosmetic Import-Export Expo is the most comprehensive domestic beauty show in China, recording more than 260,000 visitors entries to every edition.

An analysis carried out on the nature of the attendance highlighted that over 30% of the visitors are professional beauty or hair salon owners and employees, while a consistent 27% of the visitors are represented by distributors and wholesalers of cosmetics products. This makes the show the reference event for the professional salon industry in China and an important meeting point for all the distributors of relevant categories of products.

The NEW beauty event: novelty is on stage!

The Guangzhou International Beauty & Cosmetic Import-Export Expo will open its next autumn edition rolling out a series of initiatives targeting in particular the professional salon industry. Under the spot light will be hairstyle and make up artists as well as beauty masters from all over the world, sharing the latest trends and techniques in live demonstrations and educational sessions.

Top of the highlights for the aestheticians and beauty salon professionals will be the 1st Les Nouvelles Esthetiques China International Aesthetics Seminar, which represents the synergistic partnership between the highly- reputed beauty trade magazine Les Nouvelles Esthetiques and the Guangzhou International Beauty & Cosmetic Import-Export Expo. Thanks to the long-term commitment of Les Nouvelles Esthetiques in educating skincare and spa professionals around the world, the seminar aims at becoming a prestigious annual rendezvous for the Chinese beauty salon business.

Italian fashion and beauty will be the protagonist of the catwalk dedicated to hair professionals. Exclusive to the Guangzhou International Beauty & Cosmetic Import-Export Expo, the well-known Hair Glamour & Fashion team from Italy will bring on stage total look demonstrations, combining haircut & hairstyle innovation with the hottest make-up trends. The team will then unveil the secrets of their artistry during the technical seminars that will be specially organised for professionals attending the show.

The show:
-- Guangzhou International Beauty & Cosmetic Import-Export Expo - Autumn 2008
-- 24 - 27 September 2008
-- China Import and Export Fair Pazhou Complex - Phase II
-- Hall sectorisation:

Level 2
Hall 9.2: Perfumery & Cosmetics; Personal Care Products; Bath
Accessories and Toiletries; Chain Stores & Franchising
Business; Traditional Chinese Medicine
Hall 10.2: Packaging & Machinery; Raw Materials; Private Label & OEM
Hall 11.2: Hair Products, Equipment and Salon Furnishings; Beauty & Hair Training Institutes

Level 3
Hall 9.3: Health and Nutrition; Nail Products, Tattoo and Accessories
Hall 10.3: International Brand, International & Group Pavilions;
Professional Beauty Salon and Well-being Products, Tools and Equipment
Hall 11.3: Professional Beauty Salon and Well-being Products, Tools and Equipment

SOURCE Guangdong International Exhibitions Ltd
CONTACT: For China & Asia -
Ms Jean Lai of Guangdong International Exhibitions Ltd,
+8620-8625-9008,
Fax: +8620-8625-9533,
info@gzbeautyexpo.com;
or for Rest of the World:
Ms Alberta Galli of Sogecos spa,
+39-02-796-420,
Fax: +39-02-45-47-08-284,
alberta.galli@cosmoprof.it
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080619LNTH501
PRN Photo Desk, photodesk@prnewswire.com/
Web site: http://www.gzbeautyexpo.com

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