Singapore (BUSINESS WIRE) - Product quality and innovation has displaced pricing as the primary business factor in the Asia Pacific smart card industry, following the extensive efforts to integrate technologies. Market participants are making significant headway toward product advancement, as testified by smart cards' increasing convergence of applications and integration with diverse technologies.
New analysis from Frost & Sullivan (http://www.smartcards.frost.com), Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook, finds that acceptance of new technology in the early stages is quite encouraging for smart card participants. System integrators have realized the need for proper planning and coordination in order to increase the industry revenues.
Smart card companies are looking to establish an early mover advantage in countries with untapped potential. Since most of these countries do not have legacy systems, it will be easy for the market to quickly implement contactless as well as next-generation converged applications.
Indeed, tier 1 and 2 countries have already started converging payment and transit applications. The next step would be to integrate the same onto mobile phones.
This rapid pace of development, however, has thrown up issues of standardization and interoperability in the Asian market. As many system integrators provide their own proprietary software, end users often depend on a single system integrator. This could result in delays in project execution.
"To address these issues of standardization and interoperability, smart card vendors are focusing on inter and intra project cooperation as well as migration toward the global platform for interoperability," says Frost & Sullivan Research Analyst Navin Rajendra. "This move will also enhance awareness of smart cards."
Once end users are comfortable with the technology, new applications can be added to improve revenue generation.
The widespread usage of contactless cards and mobile phones for contactless transactions will gradually become evident in
2008. The success of converged applications in several Asian countries is tempting industry participants to replicate this success in other countries in the region.
Near field communication (NFC) has moved out of boardrooms to field projects in Singapore, Taiwan, and Japan. In fact, there are already some cost-effective alternatives to the NFC phone. Some options include a contactless subscriber identity module (SIM) and a radio frequency (RF)-based SIM.
Another converged application that has caught the fancy of end users, particularly in Japan, is the 'mobile wallet'. This product, in which transit and payment applications converge, has proved to be so popular that the top three mobile operators have issued more than 100 types of mobile wallet phones.
Yet another instance of converged technology implementation is the deployment of biometric readers in automated teller machines (ATMs) in Japan, Taiwan, and South Korea.
"These ATMs were installed with biometric readers that employed smart cards integrated with biometrics," notes Rajendra. "This provided stronger authentication, and the same was applied for corporate as well as residential access control."
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an outlook of the Asia Pacific smart card industry, then send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.
Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook is part of the Smart Cards Growth Partnership Service program, which also includes research in the following markets: Integrated Smart Cards and Biometrics Outlook (APAC), Emerging applications in selected APAC countries. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
Interviews with the press are available.
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership? empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.
Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook P0E4 Frost &?SullivanCorporate Communications ?
Southeast Asia Donna Jeremiah, +603 6304 5832 fax: +603 6201 7402 djeremiah@frost.com or Corporate Communications ?
North America David Escalante, 210-477-8427 fax: 210-348-1003 david.escalante@frost.com or Corporate Communications ?
Europe Joanna Lewandowska, +48 22 390 41 46joanna.lewandowska@frost.com or Corporate Communications ?
South Asia Ravinder Kaur, +91 44 42044760 fax: +91 44 24314264 ravinder.kaur@frost.com or Corporate Communications ?
Middle East Nimisha Iyer, +91 22 4001 3404 fax: +91 22 2832 4713 niyer@frost.com or Corporate Communications ?
Latin America Jos? Mar?a Jantus, + 54-11-4777-9951 fax: + 54-11-4777-0071 jose.jantus@frost.com or Corporate Communications ? China Amelia Wong, +86 21 5407 5783, ext. 8669 mobile: +86 13621724823 amelia.wong@frost.com or Corporate Communications ?
Africa Patrick Cairns, +27 18 468 2315 patrick.cairns@frost.comhttp://www.frost.com
New analysis from Frost & Sullivan (http://www.smartcards.frost.com), Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook, finds that acceptance of new technology in the early stages is quite encouraging for smart card participants. System integrators have realized the need for proper planning and coordination in order to increase the industry revenues.
Smart card companies are looking to establish an early mover advantage in countries with untapped potential. Since most of these countries do not have legacy systems, it will be easy for the market to quickly implement contactless as well as next-generation converged applications.
Indeed, tier 1 and 2 countries have already started converging payment and transit applications. The next step would be to integrate the same onto mobile phones.
This rapid pace of development, however, has thrown up issues of standardization and interoperability in the Asian market. As many system integrators provide their own proprietary software, end users often depend on a single system integrator. This could result in delays in project execution.
"To address these issues of standardization and interoperability, smart card vendors are focusing on inter and intra project cooperation as well as migration toward the global platform for interoperability," says Frost & Sullivan Research Analyst Navin Rajendra. "This move will also enhance awareness of smart cards."
Once end users are comfortable with the technology, new applications can be added to improve revenue generation.
The widespread usage of contactless cards and mobile phones for contactless transactions will gradually become evident in
2008. The success of converged applications in several Asian countries is tempting industry participants to replicate this success in other countries in the region.
Near field communication (NFC) has moved out of boardrooms to field projects in Singapore, Taiwan, and Japan. In fact, there are already some cost-effective alternatives to the NFC phone. Some options include a contactless subscriber identity module (SIM) and a radio frequency (RF)-based SIM.
Another converged application that has caught the fancy of end users, particularly in Japan, is the 'mobile wallet'. This product, in which transit and payment applications converge, has proved to be so popular that the top three mobile operators have issued more than 100 types of mobile wallet phones.
Yet another instance of converged technology implementation is the deployment of biometric readers in automated teller machines (ATMs) in Japan, Taiwan, and South Korea.
"These ATMs were installed with biometric readers that employed smart cards integrated with biometrics," notes Rajendra. "This provided stronger authentication, and the same was applied for corporate as well as residential access control."
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an outlook of the Asia Pacific smart card industry, then send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.
Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook is part of the Smart Cards Growth Partnership Service program, which also includes research in the following markets: Integrated Smart Cards and Biometrics Outlook (APAC), Emerging applications in selected APAC countries. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
Interviews with the press are available.
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership? empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.
Strategic Assessment Of The Asia Pacific Smart Card Markets Outlook P0E4 Frost &?SullivanCorporate Communications ?
Southeast Asia Donna Jeremiah, +603 6304 5832 fax: +603 6201 7402 djeremiah@frost.com or Corporate Communications ?
North America David Escalante, 210-477-8427 fax: 210-348-1003 david.escalante@frost.com or Corporate Communications ?
Europe Joanna Lewandowska, +48 22 390 41 46joanna.lewandowska@frost.com or Corporate Communications ?
South Asia Ravinder Kaur, +91 44 42044760 fax: +91 44 24314264 ravinder.kaur@frost.com or Corporate Communications ?
Middle East Nimisha Iyer, +91 22 4001 3404 fax: +91 22 2832 4713 niyer@frost.com or Corporate Communications ?
Latin America Jos? Mar?a Jantus, + 54-11-4777-9951 fax: + 54-11-4777-0071 jose.jantus@frost.com or Corporate Communications ? China Amelia Wong, +86 21 5407 5783, ext. 8669 mobile: +86 13621724823 amelia.wong@frost.com or Corporate Communications ?
Africa Patrick Cairns, +27 18 468 2315 patrick.cairns@frost.comhttp://www.frost.com
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