Wednesday, May 07, 2008

Technology: comScore ranks the Top Japanese Web Sites for March 2008

End of school year prompts visits to travel and entertainment sites
Yahoo! sites maintains commanding lead in Japanese market

Tokyo (ANTARA News/PRNewswire-AsiaNet) - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service. With the past school year coming to a close in March, many people in Japan turned to the Web to prepare for the new school year and to research graduation celebrations and trips. Online gaming destinations Konami and NHN Corporation also experienced increases as spring vacation meant more time for online games.

"The end of the school year is a busy time for people in Japan, as many plan graduation celebrations or their spring breaks in March before returning to classes in April," said Maru Sato, Managing Director of comScore Japan. "Travel sites such as Jalan.net and Mapion.co.jp saw traffic increase as people prepared for their vacations, while restaurant navigation destination Hotpepper.jp and entertainment destination site Walkerplus.com also experienced significant gains."

Top Gaining Properties for March 2008
Top 10 Gaining Properties by Number of Japanese Unique Visitors*
March 2008 vs. February 2008
Age 15+ Home and Work Locations**
Source: comScore World Metrix
Total Unique Visitors (000)
Property
Feb-2008
Mar-2008
% Change
Total Internet : Total Audience
54,395
54,935
1
MAINICHI.JP
4,678
6,062
30
WALKERPLUS.COM
2,157
2,785
29
Konami
2,147
2,645
23
JALAN.NET
3,214
3,926
22
VEOH.COM
2,712
3,162
17
Adobe Sites
5,840
6,806
17
NHN Corporation
4,589
5,297
15
WITH2.NET
3,985
4,589
15
MAPION.CO.JP
4,997
5,751
15
HOTPEPPER.JP
2,631
3,023
15
* Ranking based on the top 100 Japanese properties in
March 2008.
** Excludes traffic from public computers such as Internet
cafes or access
from mobile phones or PDAs.
Top 10 Properties for March 2008
Top 10 Properties by Number of Japanese Unique Visitors*
March 2008 vs. February 2008
Age 15+ Home and Work Locations**
Source: comScore World Metrix
Total Unique
Visitors
Mar-08
Feb-08
(000)
Rank
Rank
Property
Mar-08
N/A
N/A
Total Internet : Total Audience
54,935
1
1
Yahoo! Sites
44,031
2
2
Google Sites
34,305
3
3
Rakuten Inc
29,344
4
4
Microsoft Sites
29,252
5
5
FC2 inc.
27,608
6
6
NTT Group
27,406
7
7
GMO Internet Group
25,225
8
8
Livedoor
22,740
9
9
Nifty Corporation
22,262
10
10
Wikipedia Sites
21,844
* Ranking based on the top 100 Japanese properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate

SOURCE comScore, Inc.
CONTACT: Maru Sato of comScore Japan K.K.,
+81-3-5789-5555,
hsato@comscore.com
Photo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web site: http://www.comscore.com

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