Wednesday, May 07, 2008

Entertainment: Jetstar launches 'JetSaver Light' in Thailand

Bangkok - Medianet International-AsiaNet/ - Makes every day low fares now even lower Australia's low fares airline, Jetstar, has launched an innovative new air fare product on international services between Australia and Thailand that provides customers with the choice to travel with carry on baggage only at a lower fare.

With JetSaver Light, each economy class passenger travelling on the Bangkok-Melbourne and Phuket-Sydney routes with Jetstar from today can save THB 500 per one way flight by opting to have carry-on luggage only of up to 10 kilograms in a standard size bag.

Jetstar will offer 'JetSaver Light' for Thailand customers through Jetstar.com, Jetstar Telephone Reservations (0-2267-5125) and availability to travel agents on the carrier's trade websites.

The launch of the new airfare product will provide even greater choice to consumers when choosing to fly between Thailand and Australia, whilst continuing to offer its existing economy fare product JetSaver that allows for an allocation of 20kg of free checked-in baggage per customer per flight.

JetSaver Light was successfully introduced to Jetstar's Australian and New Zealand customers in February and its launch in Thailand coincides with the fare product's availability to other South East Asian markets for Jetstar including Malaysia and Indonesia.

In Australia, take up of JetSaver Light by Jetstar customers on domestic services is on average 20 per cent per flight, but has attracted even higher levels of fares sold.

As an example, if the lowest available JetSaver one way fare between Bangkok-Melbourne and Phuket- Sydney is available from THB 7400# (exclusive of surcharges, fees and taxes). The equivalent JetSaver Light fare would be available at THB 6900.

JetSaver Light fares may be purchased either one-way or return.

Jetstar Chief Executive Officer Alan Joyce said: "Jetstar's commitment to every day low fares is further underpinned by this new, innovative pricing initiative which further reinforces the price leadership position that our airline has successfully pursued in the Thai market.

"The new fare product offers people a choice a choice of an even lower economy fare by forgoing checked-in baggage or the continued offering of a JetSaver economy fare or StarClass, Jetstar's international class product offering on our A330 service between Bangkok-Melbourne or Phuket-Sydney." "Jetstar believes this new fare type provides a fresh incentive for people to more strongly consider taking a short break or a business trip to Australia for a lower price." "As our airline achieves real cost savings through this decision, we believe a lower air fare should be passed back as the trade-off. By offering more choices to customers and allowing them to pay for the services they value when flying Jetstar, greater demand for travel on our network may occur." Supporting its continued commitment of offering more choices and every day low fares,
Jetstar recently increased the maximum carry-on luggage weight from 7 kilograms to 10 kilograms per paying passenger for a standard size bag to meet enhanced cabin baggage weight restrictions.

Jetstar currently flies three times a week between Bangkok and Melbourne and three times a week between Phuket and Sydney.

The airline's diverse platform of choices and incentives has become very popular with passengers flying to and from Thailand. For economy class passengers, Jetstar's innovative "Choices" model presents an appealing variety of meal, entertainment and comfort options available for pre-purchase or purchase on board.

For economy class passengers, Jetstar's innovative "Choices" model presents an appealing variety of meal, entertainment and comfort options available for pre-purchase or purchase on board.

Existing Jetstar customers with current JetSaver fare bookings for future travel may not exchange their current booking for a JetSaver Light fare. Visit Jetstar.com for more details.

Media enquiries:
Simon Westaway
General Manager Corporate Relations
Tel: +61 (0) 401 994 627
Simone Pregellio
Corporate Communications Manager
Tel: +61 (0) 438 090 970
James Best
Aziam
SOURCE: Jetstar

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