Tuesday, February 12, 2008

WeShow launches video portal especially dedicated to China

Beijing, (ANTARA News/PRNewswire-AsiaNet) - WeShow (www.weshow.cn), the human-powered guide to the online video universe, aims to offer Internet users better and more convenient access to the best video content on the web.

Created to provide entertainment on hundreds of different subjects with no hassle, WeShow searches, selects and organizes the best videos found in Chinese portals such as 6.cn, OpenV, 56.com, Tudou, among others. Starting on January 22nd, in addition to the portals dedicated to Japan, United States, United Kingdom, Brazil, Germany, France and Spain, WeShow will also offer WeShow China.

Unlike many existing video sites that rely solely on search technologies to yield relevant content, WeShow brings a human-powered approach to filtering and organizing content. To gather and classify this content, WeShow has a multidisciplinary team composed of "surfers" who scour the web searching for videos, and supervisors and editors who analyze quality and relevance based on the audience's interests in each country. Tirelessly, this team searches for the best videos, classified in more than 109 subjects distributed in channels such as fashion, sports, music, comedy, celebrities, etc.

"We are very happy to launch WeShow in China -- a country with such an intense and traditional cultural life and in which nowadays there are more than 170 million Internet users. We'll be able to provide convenience and entertainment to a growing audience of online videos," says Marcos Wettreich, WeShow's CEO and founder. "By filtering the content in order to leave out improper material (e.g., sex or drug related), WeShow will be delivering true online entertainment, specifically tailored to the Chinese culture," he adds.

WeShow is today the only video aggregator to provide a country-specific entertainment experience for viewers in many different cultures, selecting videos according to each audience's interests. The selection of the videos takes local cultures into account. For example, only in the United Kingdom is there a "Cricket" channel. Likewise, only in Brazil is there a "Samba" channel, and in the USA, the "College Sports" channel. On WeShow Japan there is a "Sumo" channel and only in China channels like "Olympic Gymnastics" and "Panda Bear" have been created.

WeShow will be playing the role of a "gateway" to the online video world, providing its users quality entertainment and preventing them from the endless innocuous results when searching for key words. In addition, they will have their universe amplified -- the WeShow team goes to Chinese specific websites of every area of interest and brings in content that might never be found otherwise.

WeShow is dedicated to improving the online video watching experience not only by qualifying the content, but also through the diversification of ways in which to distribute it -- a unique portfolio of video-widgets has been developed, available free of charge at http://weshow.com/cn/widget , containing versions for websites, blogs and for the desktop. "WeShow's goal is to provide access to the best online videos in China with less effort and more convenience, to the biggest possible audience," says Wettreich. With a few clicks, anyone can automatically make available the most updated and interesting videos in China on any website or desktop.

Besides gathering the best from the Internet, WeShow also organizes the biggest online video awards, the WeShow Awards -- the "Oscar" of online videos, where Chinese users will vote for their favorites and give recognition to the best.

About WeShow (www.weshow.cn)

A leading company in the video aggregation market, WeShow (www.weshow.cn) is a human-powered entertainment guide that provides a personalized view of the top quality videos from across the Web. WeShow simplifies the process of finding and viewing videos by adding a human touch to it. It provides a window into the world's most popular video repositories.

With a team of web editors categorizing and filtering content, WeShow offers visitors quality, relevance and convenience across hundreds of channels of subjects customized for a variety of different countries and cultures. WeShow is a global enterprise based in New York (USA) and has video portals specially dedicated to China, Japan, US, UK, Brazil, Germany, Spain and France. WeShow also provides a comprehensive collection of widgets for blogs and desktops. WeShow is backed by funding from The Pilot Group and other investors, and has its business model based on advertisement.

SOURCE: WeShow
CONTACT: Joana Ericson,
Director of Communications (speaks English), WeShow,
+5521-9991-0282,
joana.ericson@weshow.com
Web site: http://www.weshow.cn

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