Tuesday, February 12, 2008

Green only way to go; ADEX `08 urges `Save the Sea, Be a Diver!`

Singapore, (ANTARA News/Xinhua-PRNewswire-AsiaNet) - Reflecting the dive industry's trend towards more environmentally aware practices, Asia Dive Expo 2008 (ADEX) will this year turn its focus towards eco-friendly diving.

ADEX (18-20th April 2008 at Suntec Singapore) has always highlighted marine conservation through show activities but this year will see the effort stepping into higher gear with a unifying GREEN message.

'Eco-friendly diving' covers preservation of live coral reefs, maintaining sustainable fisheries, protecting endangered species, responsible wreck diving and dive-related eco-tourism. It encompasses general conservation practices such as keeping beaches clean and refuse free, or industrial conservation practices like creating less pollution-prone motor engines for dive vessels.

Partnering with a number of progressive conservation groups including OceanNEnvironment, Project Aware and Wyland Foundation, ADEX will present a unified platform for communicating conservation minded issues to the dive industry, divers, dive operators, resorts, NGOs, government bodies and the general public.

Said Herman Ho, Managing Director of ADEX organiser TMX Show Productions, "For the first time in our 14 year history, ADEX sounds a clarion call to action on the part of everyone involved in the industry before the oceans are irreparably damaged and the last pristine reefs and habitats are lost forever".

Headlining ADEX's roster of green-themed events is 'The EcoVillage @ ADEX 2008' -- a combination of exciting activities such as seminars, film fests, photography competitions, educational tours, ADEX dollar deals and ADEX merchandise -- designed to promote, accent, nurture and finance eco-friendly dive practices.

Proceeds from ADEX merchandise will be donated to The International Year of the Reef 2008.

'The EcoVillage @ ADEX' was created to instil environmental awareness as a way of life amongst adults and students. More than 3,000 school students will visit The EcoVillage.

ADEX enlarges its role as the regional dive industry's number one meeting place and marketplace. ADEX expects healthy growth, anticipating over 8,000 visitors, more than 150 exhibiting companies across 6,000 square metres of floor space.

Top international brand names Bauer Compressors, Beuchat, Coltri Sub, Cressi-Sub, L&W Compressors, Mares, Oceanic and Saekodive return to ADEX this year.

Visitors can also learn about new dive resorts in places like Guam, Indonesia, Malaysia, Papua New Guinea, Thailand and The Philippines.

ADEX Information: http://www.asiadiveexpo.com
Photos (Credit AB Lee)
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Media Contact:
Danny Chaplin
Tel: +65-6256-5100
Email: danny.chaplin@chaplinpr.com
SOURCE: ADEX 2008

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