Turkcell launches with Novarra to drive Internet penetration

Turkey's leading mobile communications provider taps consumer demand for 'anytime' internet access

Chicago, (ANTARA News/PRNewswire-AsiaNet) - Novarra, the internet mobility company, announces that Turkcell has integrated a new 'open internet' offering to their portal service using Novarra's Vision(TM) platform for next-generation mobile internet and multi-media services.

The application will be immediately available to more than 20 million Turkcell customers.

Through the Vision platform, Turkcell customers will be able to access the breadth of the internet with a rich mobile user experience, without requiring any change to their existing handsets.

Turkcell's new service is built upon Vision platform Version 7.0 that provides operators and content providers the most comprehensive support for internet technology, mobile handsets and mobile browsers.

With five years of global commercial deployments, the Vision multi-media platform delivers performance, scalability and reliability required for mass-market everyday services.

Cenk Serdar, Chief Officer - Value Added Services, Turkcell commented: "This service is our strategic initiative to deliver popular and personally- relevant internet applications 'anytime, anywhere' to our customers."

He continued: "Novarra brings experience and quality critical to achieving our goals for consumer uptake and ARPU growth."

"There is strong revenue growth across our all our customers due to steady consumer uptake and increasing usage per user," said Jayanthi Rangarajan, president and CEO of Novarra.

She added: "With eight years of focus on mobile internet platforms, our product quality and roadmaps meet the needs of operators and internet businesses deploying robust mobile consumer offerings."

About Turkcell

Turkcell is the leading GSM operator in Turkey with 34.8 million postpaid and prepaid customers as of September 30, 2007 operating in a three player market with a market share of approximately 58% as of June 30, 2007 (Source: The Telecommunications Authority).

In addition to high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service ("GPRS") countrywide and Enhanced Data Rates for GSM Evolution ("EDGE") in dense areas, which provide for both improved data and voice services.

Turkcell provides roaming with 565 operators in 196 countries as of November 7, 2007. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$4,521 million net revenue for the nine months ended September 30, 2007 and US$4,700 million net revenue for the year ended December 31, 2006 as per IFRS financial statements.

Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the New York Stock Exchange ("NYSE") and the Istanbul Stock Exchange ("ISE") since July 2000 and is the first and only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell Holding, 4.22% by Cukurova Group, 13.07% by Sonera Holding, 4.07% by M.V. Group and 0.01% by others while the remaining 27.63% is free float.

About Novarra:

Novarra, the internet mobility company, is the leading provider of high performance mobile web platforms for operators and content providers to create new services and revenue streams. Novarra developed the first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Novarra's open, standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization and advertising. Global, commercial deployments over 5 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenue.

For more information:
Europe:
Ivana Farthing / Alexis Dalrymple
Hotwire PR +44 (0) 20 7608 2500
Ivana.Farthing@hotwirepr.com
+ 44 (0) 7841 982 597
alexis.dalrymple@hotwirepr.com
+44 (0) 7713 998 642
North America:
Doug Haslam
Topaz Partners
Novarra@topazpartners.com
+1 (781) 404 2419

SOURCE Novarra
CONTACT: Europe,
Ivana Farthing,
+ 44 (0) 7841 982 597,
Ivana.Farthing@hotwirepr.com, or
Alexis Dalrymple,
+44 (0) 7713 998 642,
alexis.dalrymple@hotwirepr.com, both of Hotwire PR,
+44 (0) 20 7608 2500; or
North America,
Doug Haslam of Topaz Partners,
+1-781-404-2419,
Novarra@topazpartners.com, all for Novarra
Web site: http://www.novarra.com

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