Thursday, February 21, 2008

Digital Marketing services pioneer experiences strong growth

Chatham, N.J. (ANTARA News/PRNewswire-AsiaNet) - Theorem (www.theoreminc.net), the leader and pioneer in technology and analytical services to the digital marketing industry, has now grown to over 250 employees servicing clients in the US, European Union, Middle East and Australia.

Theorem was founded in 2002 with less than 4 people. In just six years the company has expanded to offer ad operations, search operations, reporting services and analytics for some of the biggest names in the online marketing space today. More and more brands, agencies and online publishers are turning to Theorem to leverage its global scale, process excellence, online marketing best practices and deep domain expertise.

"DoubleClick is pleased to congratulate Theorem on its 6th year anniversary. They have been a true partner of DoubleClick for the past 6 years helping deliver value to our customers by maximizing our products all around the world. We look forward to our continued relationship and expanding our service offerings," says David Rosenblatt, CEO, DoubleClick based in New York City.

"Leveraging specialized global skills and scale to compete is now a standard operating procedure for some of the biggest names in the online marketing space," said Jay Kulkarni, CEO of Theorem. "Just as Wal-Mart can source their goods from anywhere in the world, savvy digital marketers are learning that to remain competitive they need to work with companies like Theorem."

Theorem has found a way to help online marketers succeed by crafting services and products expressly tailored to their needs. Theorem's 24/7 operational support services customers in over 15 cities on four continents and multiple time zones.

"Digitas is very pleased with our Theorem partnership that has allowed us to achieve additional scale in analytics and media operations. We continue to look for opportunities to further leverage Theorem's global footprint and digital media expertise to help us deliver operational efficiencies to our clients," says David Kenny, Chairman & CEO, Digitas, Member of the Management Board, Publicis Groupe.

Future plans for growth includes growing the NJ based teams, acquisition of larger office space in Northern NJ, the opening of a five acre campus in India that will house over 300 employees in it's first phase and a London office in the first half of 2008 to service its increasing customer base in the European Union.

SOURCE: Theorem
CONTACT: Jack Demetris of Theorem Inc.,
Marketing, Office,
+1-973-665-1700 Ext. 207,
Mobile, +1-973-229-7820,
jdemetris@theoreminc.net
Web site: http://www.theoreminc.net

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