Wednesday, February 13, 2008

Joint Venture launches into Chinese market

Costa Mesa, California (ANTARA News/PRNewswire-AsiaNet) -, a leading provider of integrated ticketing solutions, has entered into a joint venture with China Sports Industry International (CSII) to provide ticketing and ticketing-related services for sports and associated markets in China, both companies announced today.

"The global economy is growing by leaps and bounds, with China leading the way. Entering the Chinese live event ticketing market is a key part of our globalization strategy. We are extremely pleased to be partnering with a company that has extensive experience working with the Chinese government, as well as having a strong background in sports, culture, business, media and finance," said Larry Witherspoon, CEO,

A cooperative venture company under the State General Administration of Sports, the governmental agency in charge of sports in China, Beijing-based China Sports Industry International is engaged in a wide range of sports business activities, including negotiating sports sponsorships, managing major sports events, and developing commercial rights of stadiums. CSII also provides international sports public relations services to high-end sports clients. In addition to having trong support from the State General Administration of Sports, CSII has partnerships with international professional sports organizations, entertainment companies, and media agencies.

"U.S. companies are increasingly looking to emerging markets like China as a vital source of growth, but to do so successfully require a keen insight into the challenges, realities and dynamics of doing business here. We're looking forward to helping navigate the complicated business landscape in China and are proud that the company has chosen CSII as its partner," said Mr. Peng Liye, general manager, CSII. "Based on's global vision, success in global markets, and international experience with the Olympics, we're anticipating our joint venture to be highly beneficial to both parties." has international offices in Australia and the U.K., which provide sales, support and technical services, and additional ticket sales offices in the Netherlands, Germany, Italy, Hong Kong and Singapore. A joint venture office is scheduled to open in Beijing during the first quarter of 2008 to provide sales, support and technical services.

About CSII

As a cooperative venture company under the State General Administration of Sports, China Sports Industry International is an international and professional company engaging in a wide range of sports business fields.

With global vision, industry insight, precise market positioning, and professional attitude, CSII provides authoritative and professional consulting service to clients home and aboard. CSII is dedicated to maintaining the company's leading position by bringing in overseas high-profile sporting events and creating professional sport brands with proprietary international property rights.

About is a premier event ticketing solutions and services provider for thousands of top worldwide entertainment and sports venues. is a subsidiary of MLB Advanced Media, LP, the interactive media and Internet Company of Major League Baseball.

Press Contacts:
North American
Michael Martinez
Ian English
(714) 527-5625
+852 2739 1000
+ 61 2 8536 4500
CONTACT: North American,
Michael Martinez,
+1-714-527-5625,, or
Ian English,
+852 2739 1000,
+ 61 2 8536 4500,,
both of
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