Thursday, June 12, 2008

Travel: Thomas Cook India launches integrated travel portal

Thomas Cook India launches integrated travel portal on broadVision business agility Suite 8.1 Agile development environment allows three sites to develop and go live in parallel, lowers costs and shortens timeline

Redwood City, Calif. - BroadVision, Inc., (OTCBB:BVSN), a global provider of strategic e-business solutions, today announces that Thomas Cook (India) Ltd, India's largest integrated travel and travel related services company, has launched an integrated travel portal, www.thomascook.in, on the BroadVision Business Agility Suite 8.1 solution to offer end-to-end travel services to its customers.

The new travel portal will form an integral part of Thomas Cook (India) Ltd's integrated travel distribution network, spread across more than 160 outlets and over 200 partners.

"Today, 75% of e-commerce spending is attributed to online travel booking," says Mr Udayan Bose, Chairman of Thomas Cook (India) Limited.

"An average young entrepreneur traveling for work or holiday uses Internet for addressing most of his travel needs, and we want to tap into this large market and cater to their needs effectively."

"With BroadVision's agile development toolset, we were able to develop a complex full service travel portal addressing multiple user groups - B2B, B2C and B2E rapidly," commented Mr Amitabh Pandey, President and Head ? E-Business.

"Not only that, compared with conventional development environment where we might have incurred 2.5 times and 3 times more in both costs and timeline, we were able to launch the sites with much lower costs (1.5 times) and in a shorter timeline (1.2 times)."

"BroadVision solutions are designed with such agility and robustness so we can help customers build e-business websites not only to fit their needs, but also within their aggressive timelines," concluded Dr. Pehong Chen, President and CEO of BroadVision.

"The launch of the Thomas Cook India travel site provides another great proof point of the robustness of our solutions:
Flexible enough to adapt quickly to changing business conditions and scalable enough to facilitate different kinds of business requirements and deliver extraordinary results in a timely manner."

About Thomas Cook (India) Limited Thomas Cook (India) offers a broad spectrum of travel and related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations.

Thomas Cook has been present in India for over 126 years and operates over 160 offices at various locations in the country and has operations in Sri Lanka & Mauritius.

In its initiative to be a ?One Stop Shop', the company offers unique travel products to its customers.

It also came up with products designed specially for students traveling abroad for higher studies.

The company was acquired by Thomas Cook Group PLC from Dubai Financial Group in March 2008. Additional information on Thomas Cook (I) Limited is available on the company website: www.thomascook.in.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions.

Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide.

Hundreds of organizations, serving over 50 million registered users including Baker Hughes, Bank of Argentina, BioRad Laboratories, Fiat, Hilti, Iberia, ING Bank, PETCO, Prime Polymer, Sony, Verifone and Xerox rely on BroadVision as their choice for e-business.

For more information about BroadVision, Inc., call 650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision and Business Agility Suite are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.

BroadVision, Inc.Tina Jade Wong, 650-331-3297 Director of Marketingmediarelations@broadvision.com

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