Pro Photo Tools and Expression Media 2 address digital photo organisation issues through geotagging
Redmond, Wash. (ANTARA News/PRNewswire-AsiaNet) - Microsoft Corp today introduced two new products to help photographers manage their digital photos in a new way using location data, a process known as geotagging. Geotagging is an exciting new way to organise your digital photos that was previously available only to those with technical expertise.
Microsoft Pro Photo Tools make geotagging available for all photographers and can be downloaded for free at the Microsoft Pro Photo web site at http://www.microsoft.com/prophoto. Today, Microsoft also released Expression Media 2, a new version of its digital asset management software, which is part of the Expression family of products for creative professionals.
Expression Media 2 is designed to help reduce the amount of time required by photographers to manage and organise large collections of photos and other digital media, and it includes geotagging functionality.
"These two products really simplify the process of geotagging and organising digital photos by location, even without a GPS device," said Josh Weisberg, director of the Rich Media Group at Microsoft. "We'll continue to look for ways to simplify features like geotagging that help keep photographers organised."
As digital photography has gained popularity, so has the demand for geotagging tools. Photographers, both professionals and enthusiasts, want the ability to quickly identify the location of their images. With the Pro Photo Tools, photographers have a lot of flexibility in how they tag their photos, including RAW formats. They can gather location information from a variety of sources and apply it to the metadata in their images, drag and drop images on a map, determine location names based on GPS coordinates, and assign GPS data to images that are missing it.
"Geotagging is a hot new area in digital photography, and like other popular digital photo features, I expect photographers will be asking themselves how they ever lived without it," said Ron Glaz, analyst at IDC. "Until now geotagging has been hard to do, requiring special expertise and tools. The time has come for an application that even the weekend photographer can use. Microsoft's initiative of leading the way and making geotagging accessible to pros and enthusiasts alike is a step in the right direction."
The Pro Photo Tools and Expression Media 2 are designed to work together to help photographers better manage their digital image collections with new comprehensive digital asset management functionality including geotagging. Expression Media 2 has an open architecture, supports multiple file formats including RAW, and can be used either on Windows or Macintosh operating systems, giving photographers more control over images and greater flexibility. It also allows quick export of photos into multiple formats to produce slide shows, video, and interactive Microsoft Silverlight-powered web galleries.
Expression Media 2 will be available for purchase in mid-May, and a trial version is available at the following link http://www.microsoft.com/expression/products/overview.aspx?key=media
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
About Microsoft EMEA (Europe, Middle East and Africa)
Microsoft has operated in EMEA since 1982. In the region Microsoft employs more than 16,000 people in over 64 subsidiaries, delivering products and services in more than 139 countries and territories.
This material is for informational purposes only. Microsoft Corp disclaims all warranties and conditions with regard to use of the material for other purposes. Microsoft Corp shall not, at any time, be liable for any special, direct, indirect or consequential damages, whether in an action of contract, negligence or other action arising out of or in connection with the use or performance of the material. Nothing herein should be construed as constituting any kind of warranty.
SOURCE: Microsoft Corp
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CONTACT: Kate Whitman of Edelman,
+1-206-268-2222,
kate.whitman@edelman.com,
for Microsoft Corp.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
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Redmond, Wash. (ANTARA News/PRNewswire-AsiaNet) - Microsoft Corp today introduced two new products to help photographers manage their digital photos in a new way using location data, a process known as geotagging. Geotagging is an exciting new way to organise your digital photos that was previously available only to those with technical expertise.
Microsoft Pro Photo Tools make geotagging available for all photographers and can be downloaded for free at the Microsoft Pro Photo web site at http://www.microsoft.com/prophoto. Today, Microsoft also released Expression Media 2, a new version of its digital asset management software, which is part of the Expression family of products for creative professionals.
Expression Media 2 is designed to help reduce the amount of time required by photographers to manage and organise large collections of photos and other digital media, and it includes geotagging functionality.
"These two products really simplify the process of geotagging and organising digital photos by location, even without a GPS device," said Josh Weisberg, director of the Rich Media Group at Microsoft. "We'll continue to look for ways to simplify features like geotagging that help keep photographers organised."
As digital photography has gained popularity, so has the demand for geotagging tools. Photographers, both professionals and enthusiasts, want the ability to quickly identify the location of their images. With the Pro Photo Tools, photographers have a lot of flexibility in how they tag their photos, including RAW formats. They can gather location information from a variety of sources and apply it to the metadata in their images, drag and drop images on a map, determine location names based on GPS coordinates, and assign GPS data to images that are missing it.
"Geotagging is a hot new area in digital photography, and like other popular digital photo features, I expect photographers will be asking themselves how they ever lived without it," said Ron Glaz, analyst at IDC. "Until now geotagging has been hard to do, requiring special expertise and tools. The time has come for an application that even the weekend photographer can use. Microsoft's initiative of leading the way and making geotagging accessible to pros and enthusiasts alike is a step in the right direction."
The Pro Photo Tools and Expression Media 2 are designed to work together to help photographers better manage their digital image collections with new comprehensive digital asset management functionality including geotagging. Expression Media 2 has an open architecture, supports multiple file formats including RAW, and can be used either on Windows or Macintosh operating systems, giving photographers more control over images and greater flexibility. It also allows quick export of photos into multiple formats to produce slide shows, video, and interactive Microsoft Silverlight-powered web galleries.
Expression Media 2 will be available for purchase in mid-May, and a trial version is available at the following link http://www.microsoft.com/expression/products/overview.aspx?key=media
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.
About Microsoft EMEA (Europe, Middle East and Africa)
Microsoft has operated in EMEA since 1982. In the region Microsoft employs more than 16,000 people in over 64 subsidiaries, delivering products and services in more than 139 countries and territories.
This material is for informational purposes only. Microsoft Corp disclaims all warranties and conditions with regard to use of the material for other purposes. Microsoft Corp shall not, at any time, be liable for any special, direct, indirect or consequential damages, whether in an action of contract, negligence or other action arising out of or in connection with the use or performance of the material. Nothing herein should be construed as constituting any kind of warranty.
SOURCE: Microsoft Corp
NOTE TO EDITORS:
If you are interested in viewing additional information on Microsoft in EMEA, please visit http://www.microsoft.com emea or the EMEA Press Centre at http://www.microsoft.com/emeapresscentre
Web links, telephone numbers and titles were correct at the time of publication, but may since have changed. For additional assistance, journalists and analysts may contact theappropriate contacts listed at:
http://www.microsoft.com/emea/presscentre/contactus.mspx
If you are interested in viewing additional information on Microsoft Corp, please visit the Microsoft web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages.
CONTACT: Kate Whitman of Edelman,
+1-206-268-2222,
kate.whitman@edelman.com,
for Microsoft Corp.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk:
photodesk@prnewswire.com
Web site: http://www.microsoft.com
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