Monday, May 19, 2008

Technology: iRise now available in 9 countries outside of U.S.

Demand for Business Software Visualization Increases Globally

El Segundo, Calif. (BUSINESS WIRE) - iRise, the world's leading visualization solutions company, today announced that iRise is now immediately available for purchase in select countries outside the United States, including; Canada, Australia, the United Kingdom, France, Germany, Spain, India, Brazil and Mexico.

"Business software projects have suffered for years with poor communication of needs and requirements," said Maurice Martin, president, chief operating officer and founder of iRise. "These issues are not isolated to North America. We're seeing strong demand for visualization from all over the world as a strategy to finally solve one of the last great problems in software delivery and we're excited to be able to begin the process of offering iRise globally."

iRise offers a simple and effective solution to the billions of dollars wasted every year in failed business application projects - a collaborative software platform that enables businesses to quickly visualize and "test market" applications before a single line of code is written. Using iRise, business people can understand for themselves what they need, and then communicate that knowledge to others using visual models that replicate the exact look, feel and behavior of the final product, taking the guesswork out of application definition. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets: Get to market twice as fast; Eliminate 30% of project costs; Ensure success of global sourcing strategies; and, Improve customer experience.

About iRise

iRise is the world's leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like the Social Security Administration, UPS, Wachovia, M.D. Anderson Cancer Center, Manpower, CompuCredit, Capgemini and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience and drives costs down.

At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and Deutsche Bank and has sales offices across North America.

iRise is a registered trademark of iRise.All other companies and products mentioned are trademarks and property of their respective owners.

iRise Carla A. Schlemminger, 415-772-0827 carlas@irise.com

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