Monday, May 19, 2008

Business: naseba announces CFO strategies Middle East 2008

naseba Announces the Second Annual CFO Strategies Middle East 2008 in Dubai Following a First Successful Edition, naseba is Proud to Announce the Second Annual CFO Strategies Middle EastTaking Place at J W Marriott Hotel in Dubai on November 17th-18th, 2008 CFO Strategies Middle East 2008

Dubai, United Arab Emirates - The second annual CFO Strategies Middle East forum, organized by naseba, a leading international business information company listed on the Paris Stock Exchange, will take place in Dubai on November 17th-18th, 2008.

Following a first successful edition focusing on the evolving role of the CFOs in the region, the forum takes a step further in 2008 by focusing on the changing pressures on the CFOs as their role extends.

The forum will address the best practices in innovation, transformation and sustainability of the finance function and explore the strategies involved in improving corporate performance, minimizing risk and achieving exceptional growth.

Shireen Atassi, General Manager of Procu FZ LLC, a partner of BasWare and keynote sponsor of the second annual CFO Strategies Middle East, explains: "For years CFOs and other financial executives focused on cost-savings as the ultimate goal in supplier negotiations. It turns out that cost is one consideration, but it's the relationship that truly matters.
CFO Strategies Middle East is the best strategic platform to discuss how establishing a valuable supplier relationship is a winning strategy for corporate finance."

100 top CFOs from leading companies from different industry verticals in the Middle East will have the opportunity to reeducate, network and most importantly source solutions from the leading technology, financial and management solution providers to improve their corporate performance strategies and be competitive.

Keynote presentations and workshops will address the following current issues: Reporting beyond compliance Going private: lessons learned from public to private equity Integration synergies: post-merger effects Business growth through corporate performance management Evolving role of the CFO in the risk function Attaining the competitive advantage: efficiency and cost management

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Following the success of the first edition CFO Strategies Middle East, the Country Manager of Atradius commented: "Excellent event - very well organized. My appreciation and thanks to the entire naseba team involved in making this event a success. Loved the networking opportunities. Keep it up naseba!"

The CFO of Julphar/Gulf Pharmaceuticals Limited added: "The CFO Middle East event alerts you to the challenges being faced in the Middle East, as well as enhances your skills to add value to the organization."
www.cfomideast.comnaseba

Established in 2002, naseba produces business platforms focused on re-education, networking and most importantly increasing deal-making opportunities for executive clients.

With offices strategically located in 5 cities around the world, naseba employs over 250 executives from more than 30 nationalities. naseba group went public on the Paris Stock Exchange on October 5th, 2006.

www.naseba.com nasebaJosephine DeniauCommunications
officer+971 4367 1376 josephined@naseba.com

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