Award-winning Chain to Offer Innovation, Fashion and Flair to Luxury Chocolate Market
Dubai, United Arab Emirates (ANTARA News/PRNewswire-AsiaNet) - Alison Nelson's Chocolate Bar, the New York-based chain of cutting-edge gourmet cocoa emporiums, is set to launch 10 stores in India and Pakistan through a partnership with the Dubai-based HFK General Trading.
Known for its high-quality cocoa and unusual flavor combinations such as "salty pretzel" and "malted milk", Chocolate Bar employs an artful approach, using graffiti-influenced chocolate-bar wrappers designed by iconic New York-based artists.
Bespoke gift presentations include embroidered, bejeweled gift boxes, stunning handbags and limited-edition bowls created by Jonathan Adler, a popular designer recently featured on Oprah.
A recent (October 2007) Euromonitor study estimated that chocolate confectionery comprises 30 per cent, or a healthy USD 203 million, of the expanding Indian confectionery market, and with a rapidly growing middle class, wide-spread mall culture, and booming luxury market, the market for luxury chocolate is wide open.
HFK Holding is based in Pakistan, with a main branch in Dubai. The total turnover of the company is over USD 50 Million. The company's activities include major investments in real estate, sugar mills and sugar works, rice mills, and trade in many commodities including sugar, rice, lentils and other food items with key clients in Europe, Middle East and Africa.
HFK Trading's CEO Hassan Khan is confident that Chocolate Bar's concept boutiques are tailor-made to fill the gap: "India and Pakistan are virgin soil for unique, high-end food concepts. Alison Nelson's Chocolate bar is an amazing brand and a unique concept that offers us not only a chocolate cafe, but also a fresh, vibrant blend of fashion and art, which is exactly what our consumer is looking for. I am sure it is going to be an unprecedented success.
"After establishing ourselves in the industrial manufacturing side, and to capitalize on our real estate strength, one of our objectives for 2008 was to expand and have direct contact with consumers - and what better than to start by offering them some really good chocolate!"
Consumers will join Chocolate Bar's A-list fans such as celebrity Sarah Jessica Parker, Gwyneth Paltrow, Julia Roberts, Scarlett Johanson, Leonardo DiCaprio and Uma Thurman, who all rave about the presentation and most of all the adventurous flavour combinations: Nelson's boutiques prove that the world's favourite sweet goes with everything: at the sleek outlet in New York's upscale Henri Bendel store, a typical sandwich is made from a melted dark 72 per cent chocolate bar dabbed with olive oil and sea salt. Gourmet chocolate from high-quality cocoa beans can be eaten, drunk, or even used in the store's own line of cocoa-based beauty products.
The story behind the boutique is as unique as the tastes that can be found within: Nelson launched Chocolate Bar six years ago with an initial investment of only USD 75,000 and since that time has risen to the heights of the business world. In 2006, she was named one of Crain's Business "40 Under 40" and in 2007 received the Inc Magazine's award for one of the "Fastest Growing Private Companies in America."
SOURCE: HFK Trading
-0-
05/04/2008
CONTACT: Jane Meikle, Account Manager, JiWin Public
Relations, +971-4-361-3592, jane.meikle@jiwin.ae, for HFK Trading/
Dubai, United Arab Emirates (ANTARA News/PRNewswire-AsiaNet) - Alison Nelson's Chocolate Bar, the New York-based chain of cutting-edge gourmet cocoa emporiums, is set to launch 10 stores in India and Pakistan through a partnership with the Dubai-based HFK General Trading.
Known for its high-quality cocoa and unusual flavor combinations such as "salty pretzel" and "malted milk", Chocolate Bar employs an artful approach, using graffiti-influenced chocolate-bar wrappers designed by iconic New York-based artists.
Bespoke gift presentations include embroidered, bejeweled gift boxes, stunning handbags and limited-edition bowls created by Jonathan Adler, a popular designer recently featured on Oprah.
A recent (October 2007) Euromonitor study estimated that chocolate confectionery comprises 30 per cent, or a healthy USD 203 million, of the expanding Indian confectionery market, and with a rapidly growing middle class, wide-spread mall culture, and booming luxury market, the market for luxury chocolate is wide open.
HFK Holding is based in Pakistan, with a main branch in Dubai. The total turnover of the company is over USD 50 Million. The company's activities include major investments in real estate, sugar mills and sugar works, rice mills, and trade in many commodities including sugar, rice, lentils and other food items with key clients in Europe, Middle East and Africa.
HFK Trading's CEO Hassan Khan is confident that Chocolate Bar's concept boutiques are tailor-made to fill the gap: "India and Pakistan are virgin soil for unique, high-end food concepts. Alison Nelson's Chocolate bar is an amazing brand and a unique concept that offers us not only a chocolate cafe, but also a fresh, vibrant blend of fashion and art, which is exactly what our consumer is looking for. I am sure it is going to be an unprecedented success.
"After establishing ourselves in the industrial manufacturing side, and to capitalize on our real estate strength, one of our objectives for 2008 was to expand and have direct contact with consumers - and what better than to start by offering them some really good chocolate!"
Consumers will join Chocolate Bar's A-list fans such as celebrity Sarah Jessica Parker, Gwyneth Paltrow, Julia Roberts, Scarlett Johanson, Leonardo DiCaprio and Uma Thurman, who all rave about the presentation and most of all the adventurous flavour combinations: Nelson's boutiques prove that the world's favourite sweet goes with everything: at the sleek outlet in New York's upscale Henri Bendel store, a typical sandwich is made from a melted dark 72 per cent chocolate bar dabbed with olive oil and sea salt. Gourmet chocolate from high-quality cocoa beans can be eaten, drunk, or even used in the store's own line of cocoa-based beauty products.
The story behind the boutique is as unique as the tastes that can be found within: Nelson launched Chocolate Bar six years ago with an initial investment of only USD 75,000 and since that time has risen to the heights of the business world. In 2006, she was named one of Crain's Business "40 Under 40" and in 2007 received the Inc Magazine's award for one of the "Fastest Growing Private Companies in America."
SOURCE: HFK Trading
-0-
05/04/2008
CONTACT: Jane Meikle, Account Manager, JiWin Public
Relations, +971-4-361-3592, jane.meikle@jiwin.ae, for HFK Trading/
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