REDPACK Brand Design Offers Packaging Design Combined With International Expertise and Knowledge of the Local Market in India
Hamburg (ANTARA News/PRNewswire-AsiaNet) - The German packaging design agency REDPACK Brand Design is opening up an office in Bangalore, offering its international packaging expertise to the growing consumer goods market in India.
The creative agency facilitates the market success of companies with its strategic packaging design. In doing so, it draws on global experience, without losing sight of the individuality of the brands and of the local market.
It was this approach that also helped the agency win over the ITC India Tobacco Company, one of the biggest and most renowned companies and REDPACK's first customer in India.
"Products and marketing strategies must be individually tailored to the Indian market, as global concepts are only effective there to a limited extent", says Andreas Unger, Managing Partner of REDPACK Brand Design.
"By opening up an office in Bangalore, we are meeting the needs and requirements of Indian consumers."
REDPACK's Indian branch will be managed by Kim Lishke, who is an experienced project manager, while Dominique Braun will assume responsibility for the creative design process in her role as Creative Director.
Both will be supported by the three company founders and managing partners of REDPACK Brand Design in Germany: packaging designer Annett Schaper can look back on over 13 years of responsibility for major, international brand development, including at Landor.
Brand strategist Andreas Unger presided over the international branding and design agency Enterprise IG (now The Brand Union) until 2005 as CEO Germany and Eastern Europe and was a member of the international Management Board.
Soren C. Sorensen was responsible for all packaging design activities at Masterfoods in his five-year role as European Design Buying Manager.
Customers of REDPACK include renowned companies and brands such as Durable, Ferrero, Golden Toast, Hills Pet Food, Ritter Sport Schokolade and Schiesser.
SOURCE: REDPACK Brand Design GmbH
CONTACT:
Further information and visual material, Menyesch Public Relations GmbH, Phone: +49 40-369-8630, Fax: +49 40-3698-6310, E-mail: red-pack@m-pr.de; or
REDPACK Brand Design Pvt. Ltd., Phone: +91-8042109040, E-mail: mail@redpack.in; or
REDPACK Brand Design GmbH, Phone: +49 40-29812680, Fax: +49 40-298126860, E-mail: info@red-pack.com / Web site: http://www.red-pack.com
Hamburg (ANTARA News/PRNewswire-AsiaNet) - The German packaging design agency REDPACK Brand Design is opening up an office in Bangalore, offering its international packaging expertise to the growing consumer goods market in India.
The creative agency facilitates the market success of companies with its strategic packaging design. In doing so, it draws on global experience, without losing sight of the individuality of the brands and of the local market.
It was this approach that also helped the agency win over the ITC India Tobacco Company, one of the biggest and most renowned companies and REDPACK's first customer in India.
"Products and marketing strategies must be individually tailored to the Indian market, as global concepts are only effective there to a limited extent", says Andreas Unger, Managing Partner of REDPACK Brand Design.
"By opening up an office in Bangalore, we are meeting the needs and requirements of Indian consumers."
REDPACK's Indian branch will be managed by Kim Lishke, who is an experienced project manager, while Dominique Braun will assume responsibility for the creative design process in her role as Creative Director.
Both will be supported by the three company founders and managing partners of REDPACK Brand Design in Germany: packaging designer Annett Schaper can look back on over 13 years of responsibility for major, international brand development, including at Landor.
Brand strategist Andreas Unger presided over the international branding and design agency Enterprise IG (now The Brand Union) until 2005 as CEO Germany and Eastern Europe and was a member of the international Management Board.
Soren C. Sorensen was responsible for all packaging design activities at Masterfoods in his five-year role as European Design Buying Manager.
Customers of REDPACK include renowned companies and brands such as Durable, Ferrero, Golden Toast, Hills Pet Food, Ritter Sport Schokolade and Schiesser.
SOURCE: REDPACK Brand Design GmbH
CONTACT:
Further information and visual material, Menyesch Public Relations GmbH, Phone: +49 40-369-8630, Fax: +49 40-3698-6310, E-mail: red-pack@m-pr.de; or
REDPACK Brand Design Pvt. Ltd., Phone: +91-8042109040, E-mail: mail@redpack.in; or
REDPACK Brand Design GmbH, Phone: +49 40-29812680, Fax: +49 40-298126860, E-mail: info@red-pack.com / Web site: http://www.red-pack.com
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