Thursday, May 29, 2008

Business: Survey Sampling International earmarks $50,000 for disaster relief

Survey Sampling International earmarks $50,000 for disaster relief in China and in Myanmar
Global Sample Provider launches client and respondent charitable donation program

Fairfield, Connecticut (BUSINESS WIRE) - Survey Sampling International (SSI) announces a charitable campaign to support children and families devastated by the recent natural disasters in China and in Myanmar, formerly known as Burma.

SSI's In Our Thoughts Campaign for Asia will donate up to $10,000 each week for five weeks from late May through June to the Red Cross Society of China and the International Federation of Red Cross and Red Crescent Societies to support their relief efforts in these countries.

Since May 2, when Cyclone Nargis hit southwestern Myanmar, nearly 134,000 people have been reported killed or missing. On May 12, a massive earthquake hit southwestern China Sichuan province, claiming more than 67,000 lives and leaving more than 12 million people homeless to date.

"Our concern for the victims of these tragedies is the basis for our decision to join forces with relief organizations and donate 1% of our global online sampling revenue, up to $50,000, in late May and through the month of June," explains Jim Follett, chief executive officer of SSI.

"As an organization that depends on people - our clients, our online community of respondents, and our staff - we take the role of corporate social responsibility very seriously," he stresses.

"We share the concerns of many regarding the millions of people who are suffering in both China and Myanmar. We are all part of one global community, and this is the time to help our neighbors in need."

Members of SSI's online survey communities, OpinionWorld and SurveySpot, also will be encouraged to donate their rewards to the Red Cross through the end of May and June. An option to donate will be offered at the end of surveys. SurveySpot and OpinionWorld members offer opinions that help shape government programs, marketing campaigns, new products, and services. Now members can donate their rewards to help those in need in Asia.

Charitable donations are not new for SSI's respondent communities. In the past seven years, SSI has donated more than $1.2 million to 45 charities around the world on behalf of OpinionWorld members. SSI also previously allied with Save the Children, an organization that improves the lives of children across the globe. SSI's ongoing charity programs focus on three key areas: environmental protection; social/development work; and health issues.

SSI clients can get involved by contacting their SSI account or client service representative. For those wishing to make an additional contribution to the Red Cross to help people in need in China and in Myanmar, a Web site has been established for this cause at http://american.redcross.org/ssi-pub.

About Survey Sampling International

Survey Sampling International is the premier global provider of sampling solutions for survey research. SSI offers access to consumer and business-to-business respondents via Internet, telephone, and mobile.

Additional services include survey programming and hosting, data processing, and sampling consultation. SSI serves more than 1,800 marketing research clients, including nearly three-quarters of the top researchers worldwide.

SSI provides access to more than 3.5 million research respondents in more than 70 countries via proprietary communities and managed affiliate relationships. Founded in 1977, SSI has an international staff of 335 people representing 50 countries and 36 languages. The company is based in Fairfield, Conn. with additional offices in London, Paris, Rotterdam, Stockholm, Frankfurt, Madrid, Beijing, Seoul, Shanghai, Sydney, Tokyo, Toronto, and La Quinta, Calif. For more information, visit www.surveysampling.com.

Keiler & CompanyJason Kannon, 860-674-3861
jasonk@keiler.com

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