Thursday, May 29, 2008

Business: Epsilon International names Cynthia Richmond Regional Director, Australasia

Sydney, Australia (ANTARA News/PRNewswire-AsiaNet) - Epsilon International today announced the appointment of Cynthia Richmond as Regional Director, Australasia.

Richmond will be based in Sydney, overseeing the day to day operations in the Australia and New Zealand markets, guiding client services and business development efforts. She will report to Dominic Powers, Senior Vice President, Asia Pacific for Epsilon International.

Richmond brings with her a wealth of strategic consulting and business development experience from leading companies such as Sun Microsystems, IBM, Avaya and Novell in Australia. Prior to joining Epsilon International, she ran her own business management and change management consultancy servicing clients across a number of industries including finance, pharmaceuticals and technology.

"Cynthia's proven experience at driving results and managing large client portfolios for leading enterprise software and services organisations is truly exceptional. Her ability to identify challenges with client processes and strategy, and to provide innovative and practical solutions that drive client ROI will be indispensable as the Epsilon business continues tosee strong double digit growth in Australia and throughout the Asia Pacific region", said Dominic Powers. "We are very pleased to welcome such a talented and experienced individual to the regional management team."

"It is very exciting to be a part of an organization with the capability and reputation that Epsilon has, not just in Australia, but globally. The solutions and services that Epsilon provides allow marketers to plan strategic campaigns that are targeted, relevant, and most importantly drive significant ROI on every dollar spent", said Cynthia Richmond.

"The ability to use information gained from statistical analysis of campaigns and to immediately leverage this in real-time into actionable marketing activities profoundly changes a company's ability to deliver results." said Richmond.

About Epsilon

Epsilon - including its Abacus division - is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit http://www.epsilon.com .

Contact:
Regina Leung
Marketing Director, Asia Pacific
Epsilon International
Email: rleung@epsilon.com
http://www.epsilon.com/international
SOURCE Epsilon International

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