Wednesday, March 12, 2008

Opinion Research Corp enhances its global capabilities in Hong Kong

Hong Kong - (BUSINESS WIRE) - NWC Opinion Research, the Asia Pacific Region of U.S. based Opinion Research Corporation (an infoUSA company, (NASDAQ: IUSA), today announced it has appointed Mr Joseph Chui to the position of Senior Research Director for the company's Hong Kong office, effective January 1, 2008. Most recently, Mr Chui was the General Manager of Research Pacific Hong Kong. In his new role, Joseph will lead the research team to serve local and regional clients based in Hong Kong and Mainland China, and will implement the corporate strategies designated for Greater China.


"Joseph comes to us with broad expertise in leading market research firms in Hong Kong and China," said Greg Wayman, NWC Opinion Research's Managing Director, "His unique mix of agency-based and client-side experience add significant value to our clients in Asia and other parts of the world."

Mr Chui's experience includes a 10-year record of success in leading market research firms in Asia, and more than 13 years directing market research and business intelligence for global consumer goods companies. His expertise includes customer satisfaction, employee satisfaction and loyalty research, brand equity studies, new product development, and strategic marketing planning. He has supported brand management for renowned global brands such as Marlboro, Salem, Camel, San Miguel, Heineken, Toyota, Campbell Soup, Chanel, Disneyland, Sony Ericsson, and Philips.

"I'm very excited to be joining such a high caliber organization," Mr Chui added, "I look forward to contributing to Opinion Research Corporation's growth and success in Asia."

About Opinion Research Corporation

Opinion Research Corporation uses insight into the attitudes and needs of both consumers and business executives across a broad range of industries to advise public and private sector executives in the areas of corporate brand & reputation, customer experience & strategies, market planning & development, employee engagement, and community & public services delivery. ORC's fact-based, action-focused intelligence and advice helps clients achieve success with their markets, customers, employees and other stakeholders.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com.

To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

infoUSAStormy Dean Chief Financial Officer, 402-593-4500 Fax: 402-537-6104 E-Mail: ir@infousa.com or Joseph Chui, +852 2882-3042 E-Mail: jchui@opinionresearch.com.hk

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