comScore releases Top Japan Web Site rankings for February 2008

Tokyo, (ANTARA News/PRNewswire-AsiaNet) - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service.

Valentine's Day prompted growth in the retail-food and fragrances/cosmetics categories as women sent gifts to men to celebrate the holiday, while the government category grew as people prepared for tax season.

Mozilla was the fastest growing site in Japan, as it was in many countries around the world, due to the release of their updated Firefox browser.

Traditionally February is a month when many musicians release new albums in Japan, leading several music information sites to experience increases, including Utapmap.com, Oricon.co.jp, and Sony BMG Music Entertainment. Yahoo! Sites continued their strong lead as the top web property in the Japanese market.

"Valentine's Day has traditionally been celebrated in Japan with the women giving men gifts, especially chocolates, a practice that is slightly different from other parts of the world," said Maru Sato, Managing Director of comScore Japan. "As a result, traffic to retail-food sites saw a sharp increase for the month as people took advantage of the convenience of online shopping and ordering."

Top Gaining Site Categories for February 2008 Top Gaining Site Categories by Number of Unique Japanese Visitors February 2008 vs. January 2007 Age 15+ Home and Work Locations* Source:

comScore World Metrix
Total Unique Visitors (000) Site Category
Jan-2008
Feb-2008
% Change Total Internet: Total Audience
54,544
54,395
0 Retail - Food
1,677
1,991
19 Fragrances/Cosmetics
4,133
4,682
13 Lotto/Sweepstakes
1,608
1,817
13 Government
9,488
10,349
9 Job Search
4,660
5,036
8 * Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for February 2008 Top 10 Gaining Properties by Number of Japanese Unique Visitors* February 2008 vs. January 2008 Age 15+ Home and Work Locations** Source:

comScore World Metrix
Total Unique Visitors (000) Property
Jan-2008
Feb-2008
% Change Total Internet: Total Audience
54,544
54,395
0 The Mozilla Organization
2,005
2,738
37 COOKPAD.COM
2,218
2,948
33 Nissan
2,016
2,617
30 UTAMAP.COM
2,330
2,858
23 ORICON.CO.JP
5,520
6,404
16 IZA.NE.JP
6,279
7,148
14 Japan Airlines
2,322
2,622
13 BLOGMURA.COM
2,530
2,849
13 Sony BMG Music Entertainment
3,122
3,484
12 DAILYMOTION.COM
2,844
3,100
9 * Ranking based on the top 100 Japanese properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for February 2008 Top 25 Properties by Number of Japanese Unique Visitors* February 2008 vs. January 2008 Age 15+ Home and Work Locations** Source: comScore World Metrix
Total Unique Feb-08 Jan-08
Visitors (000) Rank
Rank
Property
Feb-08 N/A
N/A
Total Internet: Total Audience
54,395 1
1
Yahoo! Sites
42,906 2
2
Google Sites
33,250 3
3
Rakuten Inc
29,405 4
4
Microsoft Sites
28,958 5
6
FC2 inc.
27,550 6
5
NTT Group
26,580 7
10
GMO Internet Group
23,433 8
9
Livedoor
22,219 9
7
Nifty Corporation
22,185 10
8
Wikipedia Sites
20,906 11
11
Amazon Sites
18,124 12
14
Apple Inc.
15,941 13
12
NEC Corporation
15,381 14
15
Sony Online
15,217 15
13
Sakura Internet
15,166 16
16
Excite Japan
14,807 17
17
AMEBLO.JP
14,219 18
N/A
Internet Initiative Japan
12,848 19
19
KDDI Corporation
12,565 20
20
MIXI, Inc.
12,382 21
18
Hatena
12,224 22
21
SEESAA.NET
11,684 23
23
NICOVIDEO.JP
10,492 24
22
TRACKWORD.NET
10,288 25
24
DTIBLOG.COM
8,461 * Ranking based on the top 100 Japanese properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate

SOURCE: comScore, Inc.
CONTACT: Maru Sato of comScore Japan K.K., +81-3-5789-5555,
hsato@comscore.com/
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Web site: http://www.comscore.com

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