Monday, February 11, 2008

Dubai-based Istithmar unveils new corporate brand

Istithmar Unveils New Corporate Brand at Dubai World and Istithmar World Global Management Meeting 2008 Gala Dinner

Dubai (ANTARA News/PRNewswire-AsiaNet) - The Dubai-based investment house, Istithmar PJSC, announced the company's new official corporate brand, "Istithmar World". Istithmar World is wholly owned by Dubai World, which in turn is 100% owned by the Government of Dubai.

The new corporate brand was unveiled at the Dubai World and Istithmar World Global Management Meeting 2008 Gala Dinner, which took place at the Grosvenor House Hotel on Wednesday 16 January 2008, in the presence of dignitaries from the international private equity and alternative investment scenes.

In the four years since its inception, Istithmar has successfully established itself as a major investment company with a broad portfolio of successful firms in markets ranging from North America and Europe to Asia and the Middle East, as well as across a variety of sectors ranging from consumer and industrial to financial services and real estate. The new brand identity is testament to the company's early success and rapid growth which led it to reorganize its operations into three separately managed divisions: Istithmar World Capital is a private equity and alternative investment house headquartered in Dubai, United Arab Emirates, with an office in Shanghai, China; Istithmar World Aviation which will invest in various sectors of the aviation and aerospace industry including manufacturing, engineering, and financing; and Istithmar World Ventures which will invest in promising start-ups and greenfield ventures by providing them with the necessary financial and managerial resources. Each of the three divisions will be managed independently, with the Chairman of Istithmar World overseeing all operations.

In his comments on the occasion, HE Sultan Ahmed Bin Sulayem, Chairman, Istithmar World said: "The name change into 'Istithmar World' reflects the evolution and expansion of the company's sector focus and portfolio and positions it for significant future growth alongside the holding company Dubai World. The corporate re-branding is part of a comprehensive exercise which uniquely reflects Istithmar World's strengths and vision."

David Jackson, CEO, Istithmar World Capital, said: "Istithmar is an experienced investor that has certainly come a long way since its inception. The re-branding into Istithmar World is in line with Dubai World's vision of creating a world-class private equity and alternative investment platform operating out of the region, which will certainly trigger further international attention and interest."

About Istithmar World Established in 2003, Istithmar World is a private equity and alternative investment house headquartered in Dubai, the United Arab Emirates. Istithmar World is wholly owned by Dubai World, which is in turn 100% owned by the Government of Dubai. Istithmar World is comprised of three divisions: Istithmar World Capital, Istithmar World Aviation and Istithmar World Ventures.

Since its inception, Istithmar World Capital has witnessed phenomenal growth to become a recognized player in the financial services scene and secured a strong reputation alongside international private equity and alternative investment masters. Istithmar World Capital has played an integral role on the international mergers and acquisitions front, and has thus far secured substantial return on investments via its medium-termed investment philosophy.

Today, Istithmar World Capital's unique portfolio of investments includes over 50 blue-chip companies, spanning North America and Europe to the Middle East and the Far East with total capital deployed in excess of US$ 3 billion and an aggregate enterprise value of US$ 6 billion.

SOURCE: Istithmar World
CONTACT: Hwee-Suan Ong or Mohamed Tahboub, BPG Public
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