Monday, February 11, 2008

Australia`s Clarius Group selects immediacy for new Web dev`t

Balmoral, (ANTARA News/PRNewswire-AsiaNet0 - Immediacy, part of the Mediasurface group (UK, AIM: MSR), announced today that one of Australia's leading recruitment companies, Clarius Group, has selected Immediacy to strengthen its online presence Mediasurface today announced that the award-winning recruitment company, Clarius Group, has selected the Immediacy Web Content Management (WCM) solution to power its corporate and subsidiary websites.

The Group's corporate website http:/www.clarius.com.au was the first of the Group's site to be successfully launched in time to celebrate their success as 'FEMA Recruitment Firm of the Year' for the second year running.

One of Australia's largest ASX-listed recruitment firms, Clarius Group incorporates Alliance, Candle ICT and other leading brands that provide specialist recruitment services to key sectors including accounting, IT and support services. Clarius Group currently operates seven individual websites representing each business unit, including the corporate site http://www.clarius.com.au.

Previously the HTML-driven websites were developed and maintained by the busy in-house IT team, who were also responsible for providing IT services for this expanding agency. As a result the websites were beginning to suffer from static content and technical inconsistencies that were causing a significant fall in click-through.

"The Internet is the ideal medium for job hunting and recruitment. The majority of our business -- particularly candidate attraction -- is generated through our websites and with the old sites our hands were tied. It was extremely difficult for Marketing to make changes or implement new features, such as RSS feeds. We also needed to be able to maintain control of branding and content and with hard-coded HTML, this was simply impossible," explains Stephanie Hardcastle, Group Marketing Manager.

Clarius Group was keen to find a system that would deliver control of the day-to-day running of the sites to Marketing, but also be sufficiently technical to facilitate the introduction of interactive media including RSS feeds and community areas for investors and stakeholders.

Stephanie continues;
"We looked at a variety of different IT systems but were bowled over by the scope of the Immediacy WCM solution. The sales team understood our requirements from the outset and were able to demonstrate how Immediacy would help us support multiple websites from a single platform that we in Marketing could manage and control."

Based on the Microsoft(TM) look and feel, Immediacy has an intuitive interface that means there is minimal training for users. As a result, the team at Clarius were able to start using the product to populate content onto the new corporate website whilst the technical implementation progressed. The speed of the implementation meant that all seven fully branded websites were launched within a matter of weeks.

"The implementation of all sites was incredibly fast thanks to Immediacy's flexibility and ease of use. My Marketing team has been able to update content directly without having to go through IT, and we have been able to design effective
click-through pathways -- which is already having a positive impact on site traffic. In all, Immediacy has proven that we can deliver an exceptional online experience to all of our stakeholders," concludes Stephanie.

Chris Tew, Senior Vice President, Mediasurface Asia Pacific comments: "We are delighted to be working with one of the top Australian recruitment firms. Immediacy WCMs has been ideal for their multi site requirements and will fully support Clarius's ambitions to keep growing their business via the web."

Clarius Group now plans to move its Intranet over to the WCM, and to update its websites using the impressive tools available within the Immediacy system to improve its online presence still further.

Immediacy v6.0 is now available in Australia through the Mediasurface AsiaPac offices based in Sydney.

About Clarius Group

Clarius Group (ASX: CND) is a specialist in the employment services market providing recruitment and contractor services in the information and communication technology, banking, finance, commercial accounting, library, records and senior management markets.

Established over twenty four years ago and listed on the Australian Stock Exchange in 1997, Clarius Group has a reputation for high-quality delivery and remains on of the largest, longest standing and best performing recruitment suppliers in the region.

About Mediasurface

Mediasurface is a global provider of web content management solutions allowing businesses to easily manage their internet, intranet and extranet websites. Mediasurface solutions power sophisticated, content-driven websites ranging from Global 1000 companies to thousands of sites for medium and smaller businesses. Familiar, easy-to-use interfaces deliver unrivaled content management and enterprise search capabilities.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and AsiaPacific. http://www.mediasurface.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with AIM.

SOURCE: Mediasurface
CONTACT: GBC,
+44 20 8322 1922,
Mediasurface@gbc.co.uk
Web site: http://www.gbc.co.uk
http://www.mediasurface.com
http://www.clarius.com.au

COPYRIGHT © 2008 - ANTARANEWS

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