- Mongolia's First Operator Joins the Mobile Marketing Revolution
London (ANTARA News/PRNewswire-AsiaNet) - Celltick, the pioneer of mobile idle screen marketing solutions, today announces an exclusive deal with Mobicom, Mongolia's first mobile operator. Under the terms of the deal, Mobicom will employ Celltick's LiveScreen(TM) Media platform to broadcast meaningful and relevant content to their subscribers' idle screens using cost effective cell broadcast technology.
Mobicom's subscribers will receive message teasers with an easy and intuitive click-through process enabling them to access further information. The teasers will arrive on the handset's idle screen, creating a simple and non-intrusive communication channel.
LiveScreen Media's cell broadcast technology enables operators and brands to fully utilise the idle screen's potential as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.
Mobicom's CEO, Gansukh Burendorj, comments: "Our mission is to stay one step ahead of the market and to employ the most innovative emerging technologies to create new value for our customers. With LiveScreen(TM) Media our subscribers will be able to receive and access up-to-date informative and entertaining content on their mobile phones."
Stephen Dunford, CEO of Celltick, adds: "We have a strong presence in the APAC region, including Thailand, India, Sri Lanka and Vietnam, and the recent deal in Mongolia represents our growing presence in the area. We are looking forward to building our relationship with Mobicom and helping them explore the potential of mobile marketing in a new and effective way through the use of LiveScreen(TM) Media."
About Celltick (http://www.celltick.com)
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space.
Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.
Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.
About Mobicom (http://www.mobicom.mn)
Mobicom is the largest Mongolian ICT player which was established on 18 March 1996 as a first cellular operator company in Mongolia. Nowadays Mobicom has several subsidiaries and affiliates in content production, retail and financing sector.
Mobicom has grown from a cellular service provider to a market dominant IT solution provider in the course of last decade. Nowadays Mobicom offers a wide range of IT products to local market, including mobile, satellite, wireless fixed phone and Internet services.
On the cellular service market the company is dominating by holding 60 percent of market share. Despite the fact that the Mongolian cellular market is not saturated yet, the company actively invests in value added services and technologies.
Celltick Press Contact:
Dom Whitehurst and Eleanor Orebi Gann,
Hotwire,
+44(0)20-7608-2500.
Source: Celltick
London (ANTARA News/PRNewswire-AsiaNet) - Celltick, the pioneer of mobile idle screen marketing solutions, today announces an exclusive deal with Mobicom, Mongolia's first mobile operator. Under the terms of the deal, Mobicom will employ Celltick's LiveScreen(TM) Media platform to broadcast meaningful and relevant content to their subscribers' idle screens using cost effective cell broadcast technology.
Mobicom's subscribers will receive message teasers with an easy and intuitive click-through process enabling them to access further information. The teasers will arrive on the handset's idle screen, creating a simple and non-intrusive communication channel.
LiveScreen Media's cell broadcast technology enables operators and brands to fully utilise the idle screen's potential as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.
Mobicom's CEO, Gansukh Burendorj, comments: "Our mission is to stay one step ahead of the market and to employ the most innovative emerging technologies to create new value for our customers. With LiveScreen(TM) Media our subscribers will be able to receive and access up-to-date informative and entertaining content on their mobile phones."
Stephen Dunford, CEO of Celltick, adds: "We have a strong presence in the APAC region, including Thailand, India, Sri Lanka and Vietnam, and the recent deal in Mongolia represents our growing presence in the area. We are looking forward to building our relationship with Mobicom and helping them explore the potential of mobile marketing in a new and effective way through the use of LiveScreen(TM) Media."
About Celltick (http://www.celltick.com)
Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space.
Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.
Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.
Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil.
About Mobicom (http://www.mobicom.mn)
Mobicom is the largest Mongolian ICT player which was established on 18 March 1996 as a first cellular operator company in Mongolia. Nowadays Mobicom has several subsidiaries and affiliates in content production, retail and financing sector.
Mobicom has grown from a cellular service provider to a market dominant IT solution provider in the course of last decade. Nowadays Mobicom offers a wide range of IT products to local market, including mobile, satellite, wireless fixed phone and Internet services.
On the cellular service market the company is dominating by holding 60 percent of market share. Despite the fact that the Mongolian cellular market is not saturated yet, the company actively invests in value added services and technologies.
Celltick Press Contact:
Dom Whitehurst and Eleanor Orebi Gann,
Hotwire,
+44(0)20-7608-2500.
Source: Celltick
No comments:
Post a Comment