Wednesday, July 02, 2008

Technology: Friendster mobile site now available in Indonesian

San Francisco and Jakarta (ANTARA News/PRNewswire-AsiaNet) - Friendster, Inc. (http://www.friendster.com), the 7th largest website in the world and the #1 social network in Asia, today announced that its mobile site is now available in Indonesian, accessible at m.friendster.com from any web-enabled mobile device. This allows Friendster users and visitors in Indonesia a greater choice of languages with which to navigate the mobile site, enter content and use Friendster's core set of social networking features.

Using m.friendster.com from any Internet-ready mobile device, Friendster users can retrieve updates on their friends' activities, check messages, post and approve comments, review friend requests, post shoutouts, browse and upload photos, browse user profiles and Fan Profiles, search for users by name or email, view birthdays, read horoscopes, post bulletins, and much more. This enables more effective communications with friends while away from a computer. In addition, users can now register directly on m.friendster.com, create an account from their mobile phone and instantly begin participating in the Friendster global community.

The mobile site was launched initially in English in May 2008. Indonesian is the second language now available at m.friendster.com due to Friendster's large and highly mobile user base in Indonesia where Friendster has over 9 million registered users and 5 million monthly unique visitors as of May 2008.

"A recent industry report highlights that over 60% of mobile Internet traffic in Indonesia is going to social networks, and that Friendster is the most popular site of any kind in Indonesia accessed via mobile phones," said David Jones, vice president of global marketing at Friendster. "By supporting Indonesian on the Friendster mobile site and rapidly introducing new features, we remain committed to making the mobile experience even better for Friendster users in Indonesia, and globally," said Jones.

m.friendster.com is free for all users. Users are still subject to their particular wireless carrier's data usage or data plan charges. Users are encouraged to bookmark m.friendster.com on their mobile browser of choice to make it even easier to access their Friendster networks while mobile, and tell their friends about how easy it is to stay in touch via m.friendster.com.

Friendster Leads in Asia

Friendster is the #1 social network in Asia, with over 52 million registered users and 36 million monthly unique visitors from Asia.* In Asia, Friendster is more than twice the size of any other social network. While Friendster has over 36 million monthly unique visitors in Asia, Facebook has 18 million, MySpace.com and MySpace.cn have only 16 million combined, Mixi (Japan) has 14 million, CyWorld (Korea) has 13 million, Hi5 has 12 million, Orkut has 12 million, Xiaonei (China) has 7 million, 51.com (China) has 6 million, and Bebo has 4 million.*

In Indonesia, Friendster is the #1 online social network and more than 5 times larger than the next largest social network.

Friendster -- A Top 10 Website Globally

Friendster is the 7th largest Web site and the 3rd largest social network in the world in terms of traffic, and #1 in user engagement (time spent on site) among top social networks. Friendster now has over 70 million registered users and 40 million monthly unique visitors.*

About Friendster

With more than 70 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Online adults, 18 and up, choose Friendster to connect with friends, family, school, social groups, activities and interests. Friendster prides itself in delivering an easy-to-use, friendly and interactive environment where users can easily connect with anyone around the world via http://www.friendster.com or m.friendster.com from any Internet-ready mobile device.

Friendster has a growing portfolio of patents granted to the company on social networking, with more expected over the next several months. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers,
Benchmark Capital, DAG Ventures and individual investors. For more information, visit: http://www.friendster.com.

*comScore Media Metrix, April 2008
SOURCE Friendster, Inc.
CONTACT: Lerin O'Neill of The Hoffman Agency,
+1-408-975-3037,
press@friendster.com,
for Friendster, Inc.
Web site: http://www.friendster.com
http:/ m.friendster.com

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