Join William Wallace in his fight for freedom in a game based On the Academy Award(r)-Winning Movie
Los Angeles and Hong Kong (PRIME NEWSWIRE) - Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF) (http://www.artificial-life.com), a leading full service provider of award-winning mobile technology and applications, and Paramount Digital Entertainment today announced the launch of the mobile game BRAVEHEART, a real-time strategy (RTS) adventure based on the Paramount Pictures' motion picture. This release follows the recent launch of another movie-based mobile game developed and distributed by Paramount Digital Entertainment and Artificial Life, SHOOTER, which was released in April of this year.
A photo accompanying this release is available at http://www.primenewswire.com/newsroom/prs/?pkgid=5235
In BRAVEHEART players take on the role of William Wallace, the legendary Scottish hero, who fights for Scotland's freedom by plotting attacks against their English suppressors. Players must attack and guard six locations from the English, including Sterling, Paisley, Falkirk, Edinburgh, Lanark and York in 10 heroic real-time strategic missions. Alongside his fellow freedom fighters, Robert the Bruce, Mornay and Lachlan, William Wallace battles the enemies' infantry, cavalry, foot soldiers and leaders. After conquering a town, players must then guard it against counterattacks. Characters, missions and locations featured in the game follow the events from the BRAVEHEART movie. For each mission there are three different levels of difficulty in which the number of enemies and adversaries varies. All missions must be completed strategically without losing William Wallace or any of his companions.
BRAVEHEART is amongst the first mobile games by Artificial Life to be distributed using the company's new rollout tool, the MobileBooster(tm). The game is supported by most 3G and 2.5G handsets and is available in many languages for global distribution.
"This well-known movie provides us with a dynamic storyline to create a thrilling game. We put strong emphasis on the game graphics and background story to replicate the exhilarating and technically impressive battle scenes in the film. Every detail in the game, including the fictitious dialogue, stays authentic to the characters as well as the original screenplay. By bringing the heroic character, William Wallace, back to life in the mobile game format, we hope to provide an invaluable extension to this well-known brand," says Eberhard Schoneburg, Artificial Life's Chief Executive Officer.
"Paramount Pictures has an extensive library of acclaimed movies which are ideal to translate into mobile games. Our BRAVEHEART mobile game is a natural extension to this timeless and classic motion picture," states Sandi Isaacs, Senior Vice President Mobile & Interactive, Paramount Digital Entertainment. "We are pleased to continue our working relationship with Artificial Life as a partner for this game."
The BRAVEHEART mobile game is now available for purchase and download on Artificial Life's m-commerce portal, www.botme.com, and will soon be available on-deck and off-deck via telecom operators and resellers worldwide.
About Artificial Life
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. The company is a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also the company's homepage: www.artificial-life.com; and m-commerce portal: www.botme.com).
About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue", or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons.
Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.
Photo is also available at NewsCom, www.newscom.com, and via AP PhotoExpress.
-0-
CONTACT: Artificial Life, Inc.
Annie Lau
(+852) 3102 2800
ir@artificial-life.com
Paramount Digital Entertainment
Jodi Lederman
(+1) 310 887 0742
Jodi_Lederman@paramount.com
Los Angeles and Hong Kong (PRIME NEWSWIRE) - Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF) (http://www.artificial-life.com), a leading full service provider of award-winning mobile technology and applications, and Paramount Digital Entertainment today announced the launch of the mobile game BRAVEHEART, a real-time strategy (RTS) adventure based on the Paramount Pictures' motion picture. This release follows the recent launch of another movie-based mobile game developed and distributed by Paramount Digital Entertainment and Artificial Life, SHOOTER, which was released in April of this year.
A photo accompanying this release is available at http://www.primenewswire.com/newsroom/prs/?pkgid=5235
In BRAVEHEART players take on the role of William Wallace, the legendary Scottish hero, who fights for Scotland's freedom by plotting attacks against their English suppressors. Players must attack and guard six locations from the English, including Sterling, Paisley, Falkirk, Edinburgh, Lanark and York in 10 heroic real-time strategic missions. Alongside his fellow freedom fighters, Robert the Bruce, Mornay and Lachlan, William Wallace battles the enemies' infantry, cavalry, foot soldiers and leaders. After conquering a town, players must then guard it against counterattacks. Characters, missions and locations featured in the game follow the events from the BRAVEHEART movie. For each mission there are three different levels of difficulty in which the number of enemies and adversaries varies. All missions must be completed strategically without losing William Wallace or any of his companions.
BRAVEHEART is amongst the first mobile games by Artificial Life to be distributed using the company's new rollout tool, the MobileBooster(tm). The game is supported by most 3G and 2.5G handsets and is available in many languages for global distribution.
"This well-known movie provides us with a dynamic storyline to create a thrilling game. We put strong emphasis on the game graphics and background story to replicate the exhilarating and technically impressive battle scenes in the film. Every detail in the game, including the fictitious dialogue, stays authentic to the characters as well as the original screenplay. By bringing the heroic character, William Wallace, back to life in the mobile game format, we hope to provide an invaluable extension to this well-known brand," says Eberhard Schoneburg, Artificial Life's Chief Executive Officer.
"Paramount Pictures has an extensive library of acclaimed movies which are ideal to translate into mobile games. Our BRAVEHEART mobile game is a natural extension to this timeless and classic motion picture," states Sandi Isaacs, Senior Vice President Mobile & Interactive, Paramount Digital Entertainment. "We are pleased to continue our working relationship with Artificial Life as a partner for this game."
The BRAVEHEART mobile game is now available for purchase and download on Artificial Life's m-commerce portal, www.botme.com, and will soon be available on-deck and off-deck via telecom operators and resellers worldwide.
About Artificial Life
Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. The company is a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also the company's homepage: www.artificial-life.com; and m-commerce portal: www.botme.com).
About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
Forward-Looking Statements:
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue", or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons.
Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed on March 13, 2008. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.
Photo is also available at NewsCom, www.newscom.com, and via AP PhotoExpress.
-0-
CONTACT: Artificial Life, Inc.
Annie Lau
(+852) 3102 2800
ir@artificial-life.com
Paramount Digital Entertainment
Jodi Lederman
(+1) 310 887 0742
Jodi_Lederman@paramount.com
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