Shanghai, China - Medianet International/AsiaNet - When Furniture China opens its doors to smart buyers from all over the world, Asia's leading event for the furniture industry will show off a completely new design. Visitors will be treated to a show that once again proves that it is ahead of the competition, not only because it presents the very best that Asia has to offer, but also because it sports a new look and feel. In an exercise that lasted more than six months, Furniture China organizer CMP Sinoexpo and the renowned Paris-based architects Saguez & Partners, have redeveloped the show's visual identity, from the logo to the entrance badges, from the catalogue design to onsite signage.
Explains Wang Mingliang, Director of CMP Sinoexpo and founder of Furniture China: "Over the past years, Furniture China has established itself firmly as a brand event and among the few shows with global impact. We wanted a visual identity that reflects both our global positioning and our origins. The results are fabulous. In addition, the new identity will have a very positive additional effect, namely by encouraging exhibitors to invest in creativity as a strategic asset. We want to demonstrate that good design pays off."
Furniture China 2008 will take place at the Shanghai New International Expo Center and Shanghai Everbright Convention & Exhibition Centre from September 10-13, 2008.
Shanghai CMP Sinoexpo International Exhibition Co., Ltd. (CMP Sinoexpo) is a professional joint-venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd (established in 1992) and CMP China Ltd., the arm of CMP Asia that is responsible for the group's mainland China business. It combines CMP Asia's global strength and experience with Sinoexpo's local network and expertise to stage 27 large-scale international events every year in China.
SOURCE Shanghai CMP Sinoexpo
07/07/2008
CONTACT: Yolanda Xu, CMP Sinoexpo, +86 21 6437 1178,
yolandaxu@cmpsinoexpo.com/
Explains Wang Mingliang, Director of CMP Sinoexpo and founder of Furniture China: "Over the past years, Furniture China has established itself firmly as a brand event and among the few shows with global impact. We wanted a visual identity that reflects both our global positioning and our origins. The results are fabulous. In addition, the new identity will have a very positive additional effect, namely by encouraging exhibitors to invest in creativity as a strategic asset. We want to demonstrate that good design pays off."
Furniture China 2008 will take place at the Shanghai New International Expo Center and Shanghai Everbright Convention & Exhibition Centre from September 10-13, 2008.
Shanghai CMP Sinoexpo International Exhibition Co., Ltd. (CMP Sinoexpo) is a professional joint-venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd (established in 1992) and CMP China Ltd., the arm of CMP Asia that is responsible for the group's mainland China business. It combines CMP Asia's global strength and experience with Sinoexpo's local network and expertise to stage 27 large-scale international events every year in China.
SOURCE Shanghai CMP Sinoexpo
07/07/2008
CONTACT: Yolanda Xu, CMP Sinoexpo, +86 21 6437 1178,
yolandaxu@cmpsinoexpo.com/
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