Movial Announces Toolkit for Rapid Mobile Device User Interface Development on TI OMAP(TM) High-Performance Platform Movial IXS Toolkit Allows Web Developers and Designers to Leverage Existing Web Technology Skills Removing Barriers to Fast and Superior User Interfaces
Taipei, Taiwan (BUSINESS WIRE) - Movial, the company that inspires rich, intuitive Internet experiences, today unveiled its Movial IXS Toolkit based on TI's OMAP3430 processor. Movial IXS Toolkit is an innovative Linux solution designed to allow Web developers and designers to rapidly create mobile device user interfaces using common Web-based technologies. By leveraging TI's high performance OMAP platform and its advanced Graphics Accelerator, Movial IXS Toolkit enables Web developers and designers to create extremely capable user interfaces that provide new, value added and differentiated services and superior user experiences. The TI OMAP3430 processor's power efficiency enables high-speed response times, making rapid deployment of next generation devices even faster than before.
With handset vendors coming out with new smartphones every three to six months and operators looking to differentiate themselves and provide subscribers with new offerings to grow revenue, reduce churn and increase customer loyalty, the demand for minimizing the user interface development cycle is high. Application developers are struggling not only with complex
programming requirements and the steep learning curve associated with developing for mobile device environments, but also with the amount of time required to develop exceptional quality and robust user interfaces such as touchscreens and touchpads. With Movial IXS Toolkit and the TI OMAP3430 processor, development of device user interfaces becomes easy, fast and cost-efficient. Web developers and designers can now leverage familiar Web publishing tools and the latest Web 2.0, Ajax JavaScript and XML technologies to deliver exciting user interfaces in dramatically shorter timeframes.
As consumer demand for compelling Internet experiences and greater ease of use from their mobile devices continues to grow, the mobile landscape is set to change significantly and rapidly over the next few years.
Movial IXS Toolkit based on TI's OMAP3430 processor provides manufacturers with a healthy ecosystem and platform needed for new innovations by empowering millions of Web developers and designers to leverage their existing skills to quickly and easily deliver rich and compelling Internet user experiences.
Operators and device manufacturers can now rapidly create branded user interface variations for their customers and even easily integrate new, innovative Internet services like Google Maps and GPS location information, as well as IMS based Web APIs for advanced IP communications services such as presence and server based address books.
Movial IXS Toolkit allows for seamless integration of the device user interface with Internet services, delivering a solution that is a part of the Web, not just merely an access point. User interfaces developed with Movial IXS Toolkit leave no border in between online and on-device content and resources. The Toolkit's highly task oriented interface provides web developers and designers with the right content in the right context enabling them to do service mashups, combining features from different applications to deliver totally new use cases allowing on-device contextual information and online content to be easily merged. Using Movial IXS Toolkit, Web developers or designers can easily combine an operator's IMS Web API for presence, with a Google Maps API, putting those locations on a map and then share it on the Web using Twitter's API.
By adding Movial IXS toolkit to their portfolio, operators now have the ability to differentiate services on existing devices. Versatile branding and variation capabilities facilitate flexible re-use of existing user interfaces. The Toolkit provides the kind of freedom in mobile device user interface design that takes the user experience to a new level, by making it possible to flawlessly merge new value added services with the user interface.
"The Movial IXS Toolkit removes all the complexity associated with device user interface development, thus enabling operator services, Internet content and contextual information from the device to be smoothly combined into an integrated user experience," said Markus Tremmel, worldwide wireless ecosystem manager, Texas Instruments. "The Toolkit, based on TI's OMAP platform, helps designers create highly desirable mobile device user interfaces in record time without having to have advanced programming skills.""The efficient TI OMAP3430 processor and its Graphics Accelerator are among the key components required for delivering state-of-the-art user experiences on high-end mobile devices", said Tomi Rauste, president of Movial Creative Technologies. "Movial IXS Toolkit enables extremely fast and cost-efficient user interface development based on the TI OMAP3430 solution."
Device manufacturers and operators rely on Movial's creative and custom consulting services to help increase ROI and streamline and speed product development utilizing open Linux platforms and ready-to-use applications. A pioneer in mobile Linux-based solutions, Movial harnesses its extensive understanding of mobile user behavior to design personalized user experiences, from device concept and interface design, to systems integration, third-party application integration, and product maintenance and support. The company's rich and robust Internet Experience Suite, Movial IXS, is available as a white-label service to device manufacturers and operators worldwide.
Movial IXS Toolkit on the TI OMAP high performance platform will be demonstrated at Computex in Taipei, Taiwan June 3-7, 2008 at the Taipei World Trade Center Exhibition Halls. To schedule a media or analyst briefing with Tomi Rauste, president of Movial Creative Technologies or for further inquiries, please contact Ilona Mohacsi at (631) 764-3729, or via e-mail at ilona@abelsongroup.com.
About OMAP Developer Network
Movial is a member of the TI Developer Network, a community of respected, well-established companies offering products and services based on TI analog and digital technology. The Network provides a broad range of end-equipment solutions, embedded software, engineering services and development tools that help customers accelerate innovation to make the world smarter, healthier, safer, greener and more fun. For more information, please visit www.ti.com/omap.
About Movial Corporation
Movial inspires rich, intuitive Internet experiences for companies embracing transformational technologies. Leveraging its deep expertise in Internet, Linux, and mobile devices, Movial seamlessly enables its customers to deliver richer user experiences to millions of people on PCs and on mobile devices.
Movial's device creation, Internet communications applications, and design for digital services are generating revenue for industry leaders such as ARM, Ericsson, Nokia, Telef?nica, and Orange. By delivering highly-intuitive and compelling user experiences, Movial has become the trusted source for enriching the way people interact every day. For more information, visit http://www.movial.com.
Media:Abelson Group For MovialIlona Mohacsi, +1 631-764-3729
ilona@abelsongroup.com or Patrick Farrell, +1 917-331-2166
patrick@abelsongroup.com
Taipei, Taiwan (BUSINESS WIRE) - Movial, the company that inspires rich, intuitive Internet experiences, today unveiled its Movial IXS Toolkit based on TI's OMAP3430 processor. Movial IXS Toolkit is an innovative Linux solution designed to allow Web developers and designers to rapidly create mobile device user interfaces using common Web-based technologies. By leveraging TI's high performance OMAP platform and its advanced Graphics Accelerator, Movial IXS Toolkit enables Web developers and designers to create extremely capable user interfaces that provide new, value added and differentiated services and superior user experiences. The TI OMAP3430 processor's power efficiency enables high-speed response times, making rapid deployment of next generation devices even faster than before.
With handset vendors coming out with new smartphones every three to six months and operators looking to differentiate themselves and provide subscribers with new offerings to grow revenue, reduce churn and increase customer loyalty, the demand for minimizing the user interface development cycle is high. Application developers are struggling not only with complex
programming requirements and the steep learning curve associated with developing for mobile device environments, but also with the amount of time required to develop exceptional quality and robust user interfaces such as touchscreens and touchpads. With Movial IXS Toolkit and the TI OMAP3430 processor, development of device user interfaces becomes easy, fast and cost-efficient. Web developers and designers can now leverage familiar Web publishing tools and the latest Web 2.0, Ajax JavaScript and XML technologies to deliver exciting user interfaces in dramatically shorter timeframes.
As consumer demand for compelling Internet experiences and greater ease of use from their mobile devices continues to grow, the mobile landscape is set to change significantly and rapidly over the next few years.
Movial IXS Toolkit based on TI's OMAP3430 processor provides manufacturers with a healthy ecosystem and platform needed for new innovations by empowering millions of Web developers and designers to leverage their existing skills to quickly and easily deliver rich and compelling Internet user experiences.
Operators and device manufacturers can now rapidly create branded user interface variations for their customers and even easily integrate new, innovative Internet services like Google Maps and GPS location information, as well as IMS based Web APIs for advanced IP communications services such as presence and server based address books.
Movial IXS Toolkit allows for seamless integration of the device user interface with Internet services, delivering a solution that is a part of the Web, not just merely an access point. User interfaces developed with Movial IXS Toolkit leave no border in between online and on-device content and resources. The Toolkit's highly task oriented interface provides web developers and designers with the right content in the right context enabling them to do service mashups, combining features from different applications to deliver totally new use cases allowing on-device contextual information and online content to be easily merged. Using Movial IXS Toolkit, Web developers or designers can easily combine an operator's IMS Web API for presence, with a Google Maps API, putting those locations on a map and then share it on the Web using Twitter's API.
By adding Movial IXS toolkit to their portfolio, operators now have the ability to differentiate services on existing devices. Versatile branding and variation capabilities facilitate flexible re-use of existing user interfaces. The Toolkit provides the kind of freedom in mobile device user interface design that takes the user experience to a new level, by making it possible to flawlessly merge new value added services with the user interface.
"The Movial IXS Toolkit removes all the complexity associated with device user interface development, thus enabling operator services, Internet content and contextual information from the device to be smoothly combined into an integrated user experience," said Markus Tremmel, worldwide wireless ecosystem manager, Texas Instruments. "The Toolkit, based on TI's OMAP platform, helps designers create highly desirable mobile device user interfaces in record time without having to have advanced programming skills.""The efficient TI OMAP3430 processor and its Graphics Accelerator are among the key components required for delivering state-of-the-art user experiences on high-end mobile devices", said Tomi Rauste, president of Movial Creative Technologies. "Movial IXS Toolkit enables extremely fast and cost-efficient user interface development based on the TI OMAP3430 solution."
Device manufacturers and operators rely on Movial's creative and custom consulting services to help increase ROI and streamline and speed product development utilizing open Linux platforms and ready-to-use applications. A pioneer in mobile Linux-based solutions, Movial harnesses its extensive understanding of mobile user behavior to design personalized user experiences, from device concept and interface design, to systems integration, third-party application integration, and product maintenance and support. The company's rich and robust Internet Experience Suite, Movial IXS, is available as a white-label service to device manufacturers and operators worldwide.
Movial IXS Toolkit on the TI OMAP high performance platform will be demonstrated at Computex in Taipei, Taiwan June 3-7, 2008 at the Taipei World Trade Center Exhibition Halls. To schedule a media or analyst briefing with Tomi Rauste, president of Movial Creative Technologies or for further inquiries, please contact Ilona Mohacsi at (631) 764-3729, or via e-mail at ilona@abelsongroup.com.
About OMAP Developer Network
Movial is a member of the TI Developer Network, a community of respected, well-established companies offering products and services based on TI analog and digital technology. The Network provides a broad range of end-equipment solutions, embedded software, engineering services and development tools that help customers accelerate innovation to make the world smarter, healthier, safer, greener and more fun. For more information, please visit www.ti.com/omap.
About Movial Corporation
Movial inspires rich, intuitive Internet experiences for companies embracing transformational technologies. Leveraging its deep expertise in Internet, Linux, and mobile devices, Movial seamlessly enables its customers to deliver richer user experiences to millions of people on PCs and on mobile devices.
Movial's device creation, Internet communications applications, and design for digital services are generating revenue for industry leaders such as ARM, Ericsson, Nokia, Telef?nica, and Orange. By delivering highly-intuitive and compelling user experiences, Movial has become the trusted source for enriching the way people interact every day. For more information, visit http://www.movial.com.
Media:Abelson Group For MovialIlona Mohacsi, +1 631-764-3729
ilona@abelsongroup.com or Patrick Farrell, +1 917-331-2166
patrick@abelsongroup.com
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