Tokyo (BUSINESS WIRE) - Forrester Research, an independent technology and market research company, and IDG Japan, world's leading technology media, will jointly produce "CMO Analyst Forum" in Tokyo, Japan.
CMO: Chief Marketing Officer Today, marketers face a tough reality: The classic "marketing funnel" is broken. Only 13 per cent of consumers say they buy products because of ads. And more than half of B2B marketers say they struggle to reach decision-makers at customer organizations. As the power of traditional marketing fades, companies must develop a new approach: engagement.
Fortunately, marketers have an expanded tool set for engaging customers ? from digital innovations that encourage user interaction to social media that turns customers into influencers.
At this event, Forrester analysts and a marketing professional at a leading Japanese company will present strategies and specific tactics for increasing engagement.
Whether you're looking for advice on marketing programs, organizational structures, customer-centered design, or measurement tool kits, CMO Analyst Forum will provide insights on how B2C and B2B marketers can get the most out of emerging marketing practices.
CMO Analyst Forum Sessions include:
1. "Engagement: A New Approach to Understanding Your Customers" - Brian Haven, Senior Analyst, Forrester Research
2. "An Equation to Generate Global Customers -- Global Media x Global Contents = Global Customers" - Kentaro Katsube, Director, Direct Retailing, Manager, Global New Media, - Global Research and Communication Design, Marketing, UNIQLO CO., LTD.
3. "Designing For Engagement" - Kerry Bodine, Principal Analyst, Forrester Research
4. "How Japanese Companies Can Engage With Their Customer Online" - Jonathan Browne, Senior Analyst, Forrester Research
--Only English to Japanese translation will be available --
OUTLINE
Title: - CMO Analyst Forum
Date: July 9 (Wed.), 2008 Hours: 1:30pm - 5:30pm
Venue: Aoyama Diamond Hall Target
Audience: Enterprise Marketing Leaders
Organized by: IDG Japan, Inc.
http://www.idg.co.jp
Program Partner: Forrester Research Japan, K.K.
http://www.forrester.com
Media Partner: DIAMOND Harvard Business Review (Japan)
http://www.dhbr.net/
Official News Wire: Business Wire Japan
http://www.businesswire.com/
Fee: 25,000 yen (including consumption tax)
URL: http://www.idg.co.jp/expo/cmo/
The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.
IDG Japan, Inc.Meg Okamoto, +81-3-5800-4831 cmo01@idg.co.jp
CMO: Chief Marketing Officer Today, marketers face a tough reality: The classic "marketing funnel" is broken. Only 13 per cent of consumers say they buy products because of ads. And more than half of B2B marketers say they struggle to reach decision-makers at customer organizations. As the power of traditional marketing fades, companies must develop a new approach: engagement.
Fortunately, marketers have an expanded tool set for engaging customers ? from digital innovations that encourage user interaction to social media that turns customers into influencers.
At this event, Forrester analysts and a marketing professional at a leading Japanese company will present strategies and specific tactics for increasing engagement.
Whether you're looking for advice on marketing programs, organizational structures, customer-centered design, or measurement tool kits, CMO Analyst Forum will provide insights on how B2C and B2B marketers can get the most out of emerging marketing practices.
CMO Analyst Forum Sessions include:
1. "Engagement: A New Approach to Understanding Your Customers" - Brian Haven, Senior Analyst, Forrester Research
2. "An Equation to Generate Global Customers -- Global Media x Global Contents = Global Customers" - Kentaro Katsube, Director, Direct Retailing, Manager, Global New Media, - Global Research and Communication Design, Marketing, UNIQLO CO., LTD.
3. "Designing For Engagement" - Kerry Bodine, Principal Analyst, Forrester Research
4. "How Japanese Companies Can Engage With Their Customer Online" - Jonathan Browne, Senior Analyst, Forrester Research
--Only English to Japanese translation will be available --
OUTLINE
Title: - CMO Analyst Forum
Date: July 9 (Wed.), 2008 Hours: 1:30pm - 5:30pm
Venue: Aoyama Diamond Hall Target
Audience: Enterprise Marketing Leaders
Organized by: IDG Japan, Inc.
http://www.idg.co.jp
Program Partner: Forrester Research Japan, K.K.
http://www.forrester.com
Media Partner: DIAMOND Harvard Business Review (Japan)
http://www.dhbr.net/
Official News Wire: Business Wire Japan
http://www.businesswire.com/
Fee: 25,000 yen (including consumption tax)
URL: http://www.idg.co.jp/expo/cmo/
The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.
IDG Japan, Inc.Meg Okamoto, +81-3-5800-4831 cmo01@idg.co.jp
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