Tuesday, May 06, 2008

Technology: Relieving the OTT Burden - Improving online video experience

Oversi Launches its Multi-Service Platform for Over-the-Top Video to Deliver Sought-After Solution for Service Providers

Petach Tikva, (ANTARA News/PRNewswire-AsiaNet) - Oversi today unveiled its multi-service platform (MSP) for managing and monetizing over-the-top (OTT) video. Until now service providers were struggling between the constraints of the network and the demands of their customers. OverCache(TM) MSP relieves the ever-increasing burden of online video and TV, peer-to-peer and other media applications on service provider networks while providing the best quality of experience (QoE) for users.

Eitan Efron, Oversi's co-founder and VP of Marketing and Business Development, said, "Over-the-top video is growing exponentially, consuming a significant amount of service providers' network resources and jeopardizing their existing business models. Serving large quantities of OTT video in larger files, including High Definition, to numerous concurrent users creates a huge problem for service providers, unless you intelligently push the content to the ends. It's a matter of network necessity and quality of service. With video, the customer experience cannot be compromised."

To meet this challenge, Oversi has launched its OverCache MSP for caching and content delivery which benefits service providers in three key ways:
1) Relieving the network load without compromising the customer experience.
2) Accelerating user performance, enabling the service provider to offer tiered services and increase average revenue per user (ARPU).
3) Opening up new monetization opportunities with content providers by guaranteeing customers' QoE and facilitating local advertising insertions.

OTT video is derived from external sources, passing through the operator's network continuously at a high cost to the service provider. By deploying OverCache MSP as close as possible to the user, service providers benefit from bandwidth and capital expense savings.

The MSP platform detects OTT video intelligently, caches it and delivers it on demand to the users. As the content is delivered locally, customers enjoy a far better viewing experience with faster download times and no risk of service interruptions.

David Tolub, President and CEO of Oversi, said, "Users satisfaction with their service provider is directly linked to the quality of their online video experience. Our customers reported a dramatic drop in support calls to their call centers since the MSP has been in operation. Average user Internet video download times have been reduced from 35 seconds to eight seconds, and the system has generated bandwidth savings across the network and over the interconnect links.

"The market response to the product has been phenomenal. We've seen tremendous success in multiple installations in Europe, Asia Pacific and Latin America and we're now beginning installations in North America."

OverCache MSP enables service providers to offer tiered services relating to the Internet viewing experience. Mr Tolub continued, "Our customers are asking to relate the performance of our system to their broadband packages, enabling them to increase ARPU significantly. By actually feeling the difference in experience, customers can be motivated to purchase and upgrade to higher broadband packages."

In addition, OverCache MSP can provide assured QoE for specific content and support local advertising insertion, allowing service providers to gain new revenue sources directly from content providers interested in delivering broadcast-quality video for Internet content. This can only occur with OTT caching and delivery platforms located close to the users.

Mr Tolub concluded, "Until now OTT video created a problem for service providers. Now with the OverCache MSP, not only can they handle the challenge effectively over their existing network, they can turn it into a great monetization opportunity."

Oversi will be presenting its OverCache MSP solution at the CableNET(R) Pavilion, The Cable Show, in New Orleans, USA (May 18-20, Booth No: 3735) and at CommunicAsia, Singapore (June 17-20, Stand No: 3K2-07).

Oversi is an active member of the P4P Working Group (P4PWG), sponsored by the Distributed Computing Industry Association (DCIA) (www.dcia.info). Oversi's Jeff Anker will be a featured speaker at the DCIA's P2P MEDIA SUMMIT LA in Los Angeles, CA, on Monday May 5th.

About Oversi

Oversi offers a breakthrough multi-service platform for over-the-top (OTT) content, including Internet video, peer-to-peer (P2P) and other media applications. Oversi's solutions enable service providers to cope with the huge traffic load on their networks while significantly improving customers' quality of experience (QoE).

By assuring QoE, Oversi's solutions open up new monetization opportunities with content providers and facilitate the delivery of tiered services, increasing average revenues per user (ARPU). Oversi has offices and representatives in EMEA, the US, Asia-Pacific and Latin America.

For more information, please visit our new web site, http://www.oversi.com .

Media Contact Natalie Chouraqui, Director, Communications Oversi Tel: +972-77-333-7723 Cell: +972-54-4750-889 Fax: +972-3-542-3165 Email: nataliec@oversi.com

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SOURCE Oversi
CONTACT: Natalie Chouraqui, Director, Communications of Oversi,
+972-77-333-7723, Cell: +972-54-4750-889, Fax:
+972-3-542-3165, nataliec@oversi.com
Web site: http://www.oversi.com

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