Friday, May 23, 2008

Business: Maria Sharapova to wear Tiffany Earrings at the French Open

Grand Slam event marks launch of partnership with tennis star

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-binmmg.cgi?eid=5692556

New York (BUSINESS WIRE) May 22, 2008 - Tiffany & Co. today announced that Maria Sharapova, the world's top-ranked player in women's tennis, will wear Tiffany designer Elsa Peretti's Wave earrings in 18K gold at the French Open, May 25-June 8, at the Roland Garros stadium in Paris.

In addition to the jewelry, Tiffany will accessorize Ms. Sharapova's custom French Open tennis dress. The "Paris dress," by Nike is a 1920s-inspired design that reflects her dynamic sense of style. Designed in collaboration with Ms. Sharapova, the performance Dri-Fit dress is dark obsidian blue with contrasting chalk white satin ribbons and double layered pleated skirt.

The elegant, ultra-light creation is finished with a luminous Tiffany pearl button closure that fastens at the back of the dress.

"Maria Sharapova is a longtime friend of Tiffany and a champion on and off the court," said Linda Buckley, vice president, worldwide public relations. "It gives us great pleasure to accent her on-court look with earrings that epitomize both the quality of her championship play and Tiffany's reputation for design excellence."

The partnership between Ms. Sharapova and Tiffany & Co. will extend for the next two years and will cover the four Grand Slam Tennis events: The French Open, Wimbledon, and the US and Australian Open. During each event, Ms. Sharapova will wear Tiffany earrings that will be sold at Tiffany & Co. stores around the world. The group of earrings, Tiffany for Maria Sharapova, will give customers and fans alike easy access to the jewelry worn by the three-time Grand Slam winner.

Tiffany for Maria Sharapova reflects the movement and elegance of line that characterize the Tiffany jewelry Ms. Sharapova has previously worn on the court, as well as her natural style and grace. Elsa Peretti's Wave earrings that she the will wear in the French Open capture these qualities, along with a sculptural, organic beauty that creates volume and striking allure without adding weight.

"I am very excited about Tiffany for Maria Sharapova and to partner with my favorite jeweler," Ms. Sharapova said. "Elsa Peretti's earrings feel as beautiful as they look and I am thrilled to wear them at the French Open." Tiffany for Maria Sharapova is available at select Tiffany & Co. locations worldwide. For more information, call 800-526-0649 or access tiffany.com.

Tiffany & Co. (NYSE: TIF) operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company.
The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations.
Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.
ELSA PERETTI is a trademark of Elsa Peretti.
Additional images available upon request.
Tiffany & Co.Carson Glover, 212-277-5917
carson.glover@tiffany.com

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