Tuesday, April 15, 2008

Technology: Digisoty wins contract for electronic video rental platform

Digisoft secures contract to deliver electronic video rental platform to Video Ezy(R)
Solution will be rolled out across their Video Ezy and Blockbuster Franchise store networks in Australia and New Zealand

Las Vegas (BUSINESS WIRE) - DigiSoft.tv, a leading global provider of carrier class solutions to IPTV operators, and Video Ezy, Australia's largest movie rental franchise today announced the selection of Digisoft's IPTV delivery platform and set top box middleware to enable the delivery of the Video Ezy Electronic Video Rental service which will be rolled out in Video Ezy and Blockbuster stores in Australia and New Zealand.

Video Ezy has over 1,000 stores and serves over 8 million customers.

The main components of the Video Ezy Electronic Rental include an In-Store Kiosk with Movie library, Branded USB or iPOD type storage system and In-Home Java Set top Box. The Consumer simply plugs the USB or iPOD into the kiosk to select movies to rent for later playback on the Java Set top box. The set top box software developed by Digisoft enables new revenue streams, and removes the dependency on traditional middleware, creating a lower cost of ownership and faster return on investment for Service Providers.

"Video Ezy primary objective has always been to give our customers a service that is dynamic and innovative with a focus on quality and value for money for excellence in home entertainment. The Electronic Video Rental service provides our customers with a new compelling and dynamic content delivery platform that offers them a truly flexible rental model," said Paul Uniacke MD of Video Ezy.

"The set top box solution from Digisoft provides our customers with a range of feature rich applications combined with support for the latest high definition technology TV viewing and gives us the flexibility to adopt new advanced online delivery models in the future," he concluded.

"Digisoft is delighted to have been selected by Video Ezy as a key partner for this new and innovative solution," said Tom Higgins, Executive Chairman DigiSoft.tv. "The video rental service is a great example of the flexibility of Digisoft's middleware to enable new delivery channels and derive new revenue opportunities by radically changing the consumer's experience."

Digisoft's solution is a highly scalable, high-availability platform supporting large numbers of clients across mixed High Definition (HD) and Standard Definition (SD) devices over fixed or wireless networks. Also supported is the latest encryption and watermarking technologies from selected partners.

The Digisoft solution offers next generation service providers the most open, cost effective and flexible content delivery solution in the market place today.

About Video Ezy

Opening its first store in Hurstville, Sydney, in 1983, Video Ezy now has over 500 stores nationwide, 8 million customers, and AU$400 million in revenue annually. In October 2007 Video Ezy entered into an agreement to acquire the master franchise rights for the BLOCKBUSTER home entertainment stores in Australia, which added a further 360 stores to the portfolio. The group now has close to 900 stores in Australia.

In its busiest hour (on an average Saturday), Video Ezy stores serve approximately 100,000 Australians. Now an international brand, Video Ezy has 161 stores in New Zealand, 130 in Thailand, 143 in Indonesia, 29 in Singapore, 12 in Malaysia,and 3 in Fiji, and is the market leader in home entertainment in both rental and retail product.

About DigiSoft.tv

Founded in 2000, DigiSoft.tv is a leading global provider of carrier class solutions to IPTV operators. Leveraging our years of experience in the Broadcast market, Digisoft delivers solutions from head-end to STB that allow operators to develop, test, manage and deploy next generation interactive television services. Digisoft's scalable solutions reduce the CAPEX required to launch differentiating IPTV services and increase ARPU.

DigiSoft.tv is a privately held company with headquarters in Ireland and offices in USA, UK, Singapore and New Zealand. The
company is backed by strategic investors.

For more information, please visit - www.digisoft.tv.
DigiSoft.tvPadraic Marren, +353 87 6980943 pmarren@digisoft.tv or pr@digisoft.tv

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