Tata, Telcordia provide mobile differentiation strategies at TM Forum

Tata, Telcordia provide mobile differentiation strategies at TM Forum Management World India 2008 case study presentation focuses on differentiating, scaling mobile services in hypergrowth markets

Piscataway, N.J. (BUSINESS WIRE) - India is the fastest growing mobile market in the world, with operators adding 8 million new subscribers each month, necessitating innovative and progressive approaches to attract and retain these subscribers. Tata Teleservices, one of India's leading private telecom service providers, has been working with Telcordia, a global leader in the development of IP, wireline and mobile telecommunication software and services, to develop differentiation strategies that have helped propel the company forward in a hypergrowth market.

Representatives from Tata and Telcordia will share these successful strategies in their case study presentation, "Customer Satisfaction and Experience for Retention and Growth" at TM Forum Management World India, in New Delhi, India, which will be held from March 31 ? April 3, 2008.

"Only 23 percent of India's population owns a mobile device, creating tremendous opportunity for growth, with the New Delhi government targeting 500 million subscribers by 2010. As service providers in hypergrowth markets like India continue to expand, the ability to differentiate offerings and ensure a high level of customer satisfaction to capture market share in
an increasingly competitive environment is key to success," said Pat Donnelly, General Manager, India, Service Delivery Solutions, Telcordia. "While the industry focuses on the convergence of service delivery, billing and OSS, this presentation will show the convergence of the world of IT and networks and the special demands for solutions that can meet the most demanding scalability challenges in hyper-growth markets like India."

Mr Donnelly will be joined by Mr A. Sreedhar, general manager, Tata Teleservices Ltd. for the presentation, which will take place on Wednesday, April 2, 2008 at 2:00 pm. Mr Donnelly and Mr Sreedhar will explore hypergrowth market challenges, including how mobile service delivery solutions are uniquely capable to enable differentiation and growth for ongoing success. Tata will also give a service provider perspective into what is required from a planning and operations perspective for hypergrowth markets.

The Telcordia and Tata work being highlighted is part of a global focus on mobile service delivery solutions that provide mobile operators with the capabilities they need to create differentiated, valuable services and deploy them rapidly to address the needs of both hyper-growth markets such as India, as well as hyper-competitive markets. The Telcordia Mobile Service Delivery solutions include Telcordia? Real-Time Charging and Telcordia? Real-Time Policy, as well as other services deployed on the Telcordia? Converged Application Server platform.

TM Forum Management World India will provide essential and unique insight into innovations in service operations, managing growth and delivering profitability, as well as into the latest high-technology developments and organizations based in the region. For more information about the event, visit: http://www.tmforum.org/ManagementWorldIndia/4904/home.html.

Telcordia will demonstrate many of the technologies discussed during the presentation as well as other aspects of the Telcordia Mobile Service Delivery solutions at CTIA WIRELESS 2008, being held April 1-3, 2008 in Las Vegas. More information about Telcordia's participation in CTIA can be found at http://www.telcordia.com/news_events/events/2008ctia_wireless.html.

For more information about upcoming Telcordia speaking engagements, please visit http://www.telcordia.com/news_eventsspeaking/index.html.

General information about Telcordia can be found at www.telcordia.com.

About Telcordia Telcordia Technologies, Inc. is a leading global provider of telecommunications network software and services for IP, wireline, wireless, and cable. As the industry continuously evolves, Telcordia has the experience and reach to deliver the critical elements of success to help communication providers worldwide deploy innovative and profitable new services via any network or device while helping carriers aggressively reduce costs and grow revenues. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America.
(www.telcordia.com) Telcordia Technologies, Inc.Sharon Oddy, +1
732-699-4203 oddys@telcordia.com